Since 1973, Solaray has led the charge in providing quality vitamins, minerals and supplements. I manage the creative direction in revitalizing the iconic brand within the health and wellness space. I help manage, organize and develop creative for social, print, out-of-home, video, Amazon, online and more ensuring we have a consistent brand voice.

Contracted to assist and lead marketing and design initiatives for a variety of brands.

Function as a Creative Director for overseeing the branding, design, and creative direction for Jenny Craig North America and assist with Oceana. Execute creative concepts, leading diverse teams, including designers and content creators while managing meetings and presentations with stakeholders. Delegate tasks to multiple teams, supervise processes, give feedback as necessary, and implement systems to maximize efficiency. Devise content and design solutions to help improve the marketing and promote a brand.• Combined all efforts to exploit internal creative against external agencies.• Executed data-driven strategies and implemented DTC e-comm platform to achieve an 18% year-over-year growth of new starts in 2020.• Managed, developed, mentored, and guided employees with career growth.• Supervised design and production staff developing innovative designs for marketing campaigns while managing deadlines.

Operated as an Associate Creative Director for supporting Creative Director with designing and executing marketing campaigns. Liaised with copywriters, designers, and graphic artists to ensure the achievement of all campaign objectives. Assured the successful development of interactive solutions, branding strategies, websites, and marketing collateral. Acquired high-quality assets, enhanced workflow, and established best practices.• Developed campaigns and executed brand positioning by partnering with Jenny Craig/Curves Marketing Director.• Assisted and aided in communication with franchisees regarding marketing collateral.• Supervised a team and revamped work strategies and processes to run lean and efficient to minimize agency fees.

Served as an Art Director for directing and managing the creative department for all incoming and outgoing requests. Coordinated with members of the creative team. Oversaw accounts and projects, presented layouts to clients, created design solutions, supervised photo shoots and printing processes, and determined compliance of materials with client specifications.• Designed long-term processes to enhance efficiency and track among all art requests between teams.• Improved brand awareness and led generation by creating a marketing strategy to span digital presence and e-commerce.• Launched successful candy programs for some of the company's largest clients, such as Walt Disney, Warner Brothers, and Hudson News.• Fostered highly communicative, collaborative team culture on all visual product projects.

Developed and executed campaigns by collaborating with department leads to create a shared vision, and led a design team to complete projects. Headed the creative team in the rebranding efforts of Curves and Jenny Craig.• Obtained progressive positions under CEO Monty Sharma to revitalize the brand through strategic marketing efforts.• Maintained timeline and budget guidelines for daily operations and all projects.• Hired, developed and managed creative services team of internal employees and freelancers.

Collaborated with Atkins marketing team on creation and development of packaging, sales materials, and print collateral for in-store campaigns.

• Managed marketing efforts for local political campaigns, including innovation, creative design, digital and email strategy, collateral development, and campaign launch.• Provided leadership and direction for teams of door-to-door campaigners to promote politicians.

Worked within the fabrication department ensuring product completion and exceeding clients requests. Maintained an open line of communication between design, marketing and sales department.