- Led integrated digital marketing campaigns across multiple platforms, including email, websites, text messages, and web push notifications, driving revenue and enhancing customer outreach- Directed $7.5 million annual email and text marketing program, doubling email list size and implementing tailored nurture streams to sustain engagement while driving cross-promotion initiatives between companies- Managed team recruitment, hiring, and mentoring to elevate digital marketing efforts, fostering growth and expertise within the team- Collaborated with third-party agencies to align marketing strategies, maximizing reach and optimizing campaign effectiveness- Spearheaded the implementation and expansion of on-demand text and web push notification programs, enhancing customer retention and revenue generation- Utilized analytics to measure key performance indicators (KPIs) for marketing campaigns, conducted comprehensive analysis, and effectively communicated findings to stakeholders, informing strategic decisions for future campaigns based on data-driven insights- Optimized operational efficiency by implementing project management tools like Monday.com and streamlining email proofing processes with Litmus, improving team communication and productivity within resource constraints

- Managed multifaceted email marketing and affiliate programs for WineEnthusiast.com, driving acquisition, retention, and revenue growth- Email marketing responsibilities included but not limited to: planning weekly email calendar; email product selection; communicating email objectives to design and copywriting teams; updating HTML templates; some copywriting; testing, proofreading and deploying emails- Strategically curated product assortments and crafted compelling landing pages to drive engagement and conversions upon click through from emails and website- Played integral role in searching for and selecting a new email service provider to best suit our email campaign requirements- Managed seamless transition to a new email service provider, optimizing campaign effectiveness and audience engagement.- Strategically managed sweepstakes initiatives, significantly augmenting email subscriber acquisition efforts.- Initiated customer surveys via email, providing invaluable insights to refine product offerings and enhance customer experiences.- Managed $1.8 million affiliate marketing program, cultivating profitable partnerships and maximizing revenue opportunities. - Affiliate marketing responsibilities included: searching for new affiliates that would be profitable partners for Wine Enthusiast; generating ideas for new landing pages and online banner ads; communicating latest website promotions to all affiliate partners; and reporting on and analyzing affiliate program performance

- Responsible for management and implementation of all e-commerce and customer database activities for 5 business units - Managed relationship between Internet Marketing department and vendor that developed and maintained web-based tools- Identified revenue-generating opportunities then project managed creation of suitable specialty stores that merchandised product to new and existing audiences- Oversaw online catalog and specialty store homepage design and revisions- Refined online catalogs by collaborating with product managers to determine appropriate information architecture- Responsible for growing opt-in e-mail database via online and offline methods- Analyzed and reported on site, campaign and customer database metrics- Estimated project timeframe and costs and ensured projects were completed on time and within budget- Responsible for keeping up with the latest search engine optimization techniques- Managed an E-Marketing Coordinator and customer database responsibilities of E-Marketing Specialist- Trained business unit team members and outside freelancers on now to use content management system and customer database