Christopher Deming Email & Phone Number

Springfield, MA, US

Suffield, CT, US

• Manage project timelines and deliverables, ensuring on-time and within-budget completion, aligning closely with cross-functional teams.
• Prepare and submit competitive bids, contributing to company growth.
• Oversee the purchasing process, ensuring the best value for materials and services.
• Administer contracts and managed vendor relationships.
• Order supplies and manage inventory levels to meet project needs.
• Coordinate with field teams to enhance project efficiency.

Westminster, CO, US

• Matured demand generation strategy into a more targeted, strategic approach by defining and implementing enterprise new logo, account-based marketing (ABM) strategies, and tactics
• Responsible for generating incremental pipeline revenue for enterprise-level accounts
• Defined first and third-party intent signals based on web activity, and CRM data
• Used IP targeting, content targeting, and ads to drive account engagement
• Targeted webinar and event attendees with cross-channel, account-level nurture program for sales handoff and follow-up
• Leveraged multiple marketing tactics including drip email, website personalization, and overlay CTAs

Vélizy-Villacoublay, FR

• Defined, launched, and managed end-to-end global and local go-to-market and content strategies across 140 countries and 9 languages
• Developed, managed, and monitored full-funnel demand generation and lead nurturing programs
• Created and edited multi-channel assets, sales enablement materials, whitepapers, eBooks, infographics, landing pages, videos, webinars, and events
• Coordinated the production of campaign collateral and storytelling with and external agencies
• Ideated, implemented, and managed email marketing programs
• Established messaging, positioning, and roadmaps for new products and features

San Francisco, CA, US

• Built inaugural ABM practice and strategic framework from the ground up
• Evaluated, selected, and implemented emerging marketing technologies and solutions
• Developed, defined, and continually refined UX personas and customer pain points
• Designed and executed a full-funnel customer journey for 1:1, 1: few, and broad-based campaigns
• Planned and implemented meaningful multi-channel engagements and personalized assets
• Elevated brand awareness leveraging advanced ad targeting, paid social and programmatic displays

Richardson, TX, US

• Developed localized field plans to support sales objectives within the mid-west
• Increased brand awareness through local events including trade shows, sponsorships, lunch & learns, workshops, associations, round-tables, and speaking opportunities
• Forecasted, evaluated, measured and analyzed event effectiveness against ROI
• Monitored lead follow-up and conversion rates to ensure success

Farmington, CT, US

• Led and supervised cross-functional team for $40M portfolio and redeveloped fenwal.com
• Created and updated all technical and specification documents, case studies and data sheets
• Benchmarked social media content strategy and plan to increase the effectiveness of paid advertising activities resulting in a 160% increase in website traffic and improved lead quality
• Managed manufacturer’s field reps, dealers and value-added resellers (VARs)

• Increased sales 6,086% with $6.4M in newly penetrated segments
• Researched and identified major market gaps creating over 30 new products and services
• Generated over $13M for grant recipients adding $7.2M to portfolio sales
• Conceived, developed, and launched all product marketing plans increasing proposal requests 25%
• Managed cross-functional team consisting of 4 employees and 16 manufacturer’s field reps

Bethesda, Maryland, US

• Leveraged PR opportunities and topline growth writing industry related articles and press releases triggering an 18% reduction in advertising and marketing costs
• Increased market share 27% capturing last minute reservations
• Increased RevPAR 112% by partnering with hotel booking sites
• Outperformed compset 116% offering creative business and leisure packages

Mclean, VA, US

• Supported all aspects of customer onboarding including technical support and training
• Responsible for deployment and integration of CRM systems
• Cross-trained operations, sales, and finance teams
• Coordinated communication between activation team, corporate offices and third-party vendors
• Designed, developed and tested training curriculum based on customer needs, software updates and enhancements

Master Of Business Administration (Mba), Entrepreneurship/Entrepreneurial Studies

Ba, English Language And Literature/Letters