Denise Donaldson Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

San Francisco Bay Area, California, Us

•Lead growth, brand strategy, vision, messaging, and communications for Drawdown Bay Area, with the ultimate goal of inspiring individuals to action and turning them into evangelists for the climate movement in the Greater Bay Area.•Saved in excess of $120,000 by utilizing nonprofit status accounts in 2022 and beyond -monumental for an organization with a non-existent operating budget. •Drove 500% increase in website traffic to a new website through a combination of text ads (Google Ad Grants), SEO, Social postings, and email campaigns from 2021 to 2022.•Develop and disseminate a comprehensive survey to 300+ individuals to better understand inaction on climate action in the Bay Area, and to use learnings to increase actionable and reasonable climate action across the region.•Spearhead strategy development and marketing to reach multiple diverse and unique segments of users.•Drive projects to deadlines and maintain nascent budgets.•Liase across organizational hierarchy strength managing up and gaining consensus.

Providing thought leadership, strategy, account/project management focused on analytics driven digital marketing; focus includes SEO/SEM, social media strategy, content marketing, email for growth/acquisition, customer engagement/retention and data analysis & data reporting. Clients include start-ups, small businesses and non-profits. Sample client achievements:*Attained a ROAS of 4:1, drove an 15% increase in membership over the course of a two months, after running a short lived LinkedIn campaign on minimal budget*Grew social channels after a three week two-pronged email blast targeting customers with unique messaging around upcoming professional conference emails; Facebook followers increased 62%, LinkedIn followers increased 16%*Grew followers on social channels 70% (Twitter), 62% (FB), 19%(LinkedIn) after one month of of posts for B2C client*Audited social channels for justification of representation across various channels, informed rationale for paid strategy placements not being run across all channels *Achieved time savings/brand consistency through a news/events submission tool automating chapter wide news alerts to be posting across social channels to go directly to social channel owners (volunteers)*Analyzed and created reports of pilot social ad campaign, presented results to Board, resulting in an allocated paid ad spend for subsequent year *Transformed disjointed websites into sites that were SEO enabled, with improved UX/UI, and cohesive brand messaging also featuring crisp modern designs

New York, Ny, Us

*Developed and promoted brand launch (Adobe CS3) interactive video with actors/script and animation. Result was a stand-alone “movie” utilizing cutting edge technology and design, promoting unique messaging for five target audiences in a single carrousel tool for the CS3 brand*Drove strategy and creative to delicately bridge contrasting organizational cultures for a Day One website resulting in a site with a unified “debut” brand message/design that focused on synergies and combined strengths of Adobe brand*Wrote proposals, strategy, and communication briefs and comprehensive communication plans and successfully implemented on behalf of clients. Successfully delivered all projects/campaigns on time, within budget*Supervised scoping, budgeting, planning, and development of projects spanning teams of up to fifteen individuals. Cultivated client relationships and grew accounts in excess of 20% year over year*Website projects with budgets of >$500,000. Managed several projects that were localized into five languages, tracked, measured analytics and reported campaign metrics to C-level officers*Managed, monitored and optimized creative process for email and banners for multiple clients, ensuring consistency in marketing initiatives as compared to overall client strategies*Developed an interactive video with actors/script and animation. Result was a stand-alone “movie” utilizing cutting edge technology and design, unique messaging for five target audiences in a single carrousel toolClients: Genentech, Adobe, Macromedia, Morrison Foerster, Torani Syrups, Sony Creative America (formerly SCEA)Medium: digital

New York, Ny, Us

*Responsible for providing strategic and tactical solutions, developed comprehensive communications plans with Management Supervisor. Collaborated with external marketing teams to devise specific marketing strategies. Developed budgets, project plans and estimates. Clients: LifeScan Inc., A Johnson & Johnson Co., MDL Information Systems, Incyte Inc., DeltagenMedium: digital/print

New York, Ny, Us

*Drove client initiatives, managed day-to-day account activities to include campaign briefs, media plans, scheduling and invoicing *Analyzed and presented reports; worked with data team to create comprehensive reporting tool*Optimized creative, ran A/B testing*Benchmarking against industry trendsClients: Chandon.com, eve.com, Applied Biosystems, iMotorsMedium: digital

New York, Ny, Us

Digital Media planner/buyer - Circle.com - A division of Havas *Analyzed and synthesized metrics into learnings of campaign and presented to clients*Developed, executed, analyzed and presented media strategies and plans *Planned, reviewed and purchased ads. Optimized creative after conducting A/B tests leading to increased ROI*Managed and optimized digital ad campaigns with investment of $20k/month for consumer clients

Mfa, Creative Writing

Bachelor Of Science (Bs), Marketing/General Management

Bachelor Of Science (B.S.), Psychology