Cyrielle Desbrini Email & Phone Number

Paris, Fr

Ville De Paris, Île-De-France, France

merveillable.com

Remote

Built the marketing department, introduced new marketing strategies and increased brand awareness.(1) ACQUISITION & BRAND ACTIVATION• Designed and implemented a new mailing strategy> 43% increase in ecommerce revenue in 5 months,> 165% increase in active on site users in 5 months,• Led 360 marketing campaigns > 264% increase in website visits in 24h for 'winter season' campaign• Coordinated in-store events to drive traffic(2) SOCIAL MEDIA & BRAND… Show more Built the marketing department, introduced new marketing strategies and increased brand awareness.(1) ACQUISITION & BRAND ACTIVATION• Designed and implemented a new mailing strategy> 43% increase in ecommerce revenue in 5 months,> 165% increase in active on site users in 5 months,• Led 360 marketing campaigns > 264% increase in website visits in 24h for 'winter season' campaign• Coordinated in-store events to drive traffic(2) SOCIAL MEDIA & BRAND CONTENT• Relaunched Linkedin page> x2,5 new organic followers> x20 monthly average impressions• Developed and maintained an editorial calendar to plan content creation, managed deadlines, and ensured a consistent publishing schedule,• Oversaw the production of all content across all platforms (Instagram, Linkedin, GMB)(3) BRAND MANAGEMENT• Ensured brand identity was used consistently across channels• Designed digital and print visual assets(4) TEAM MANAGEMENT• Recruited an intern• Trained 2 interns Show less

Ville De Paris, Île-De-France, France

• Led workshops with top management and employees to uncover new brand principles, target audience and brand identity• Wrote a comprehensive brand book • Wrote creative guidelines• Trained an intern

Paris Area, France

Increased La Collection Privée's brand recognition and reputation through brand activation and 360 marketing campaigns. (1) 360 MARKETING• Coordinated product development (from concept to launch) for 2 exclusive fragrances, advent calendar, body lotions and more.• Coordinated and rolled out 360 marketing campaigns (email, print, digital, OOH, social media, visual merchandising) for 4 yearly animations in ~200 stores and Dior.com• Collaborated with internal and external teams… Show more Increased La Collection Privée's brand recognition and reputation through brand activation and 360 marketing campaigns. (1) 360 MARKETING• Coordinated product development (from concept to launch) for 2 exclusive fragrances, advent calendar, body lotions and more.• Coordinated and rolled out 360 marketing campaigns (email, print, digital, OOH, social media, visual merchandising) for 4 yearly animations in ~200 stores and Dior.com• Collaborated with internal and external teams to ensure successful product launch, resulting in La Collection Privée's most successful launch.(2) BRAND CONTENT• Implemented La Collection Privée's brand image strategy to increase brand recognition and coordinated actions to maintain a cohesive brand image across platforms and countries• Supervised the production of visual assets (pitched artistic direction concepts, organized photoshootings, assisted on set, coordinated post-production, selected relevant visuals for print and online platforms)• Wrote content for social media and newsletters, and supervised creation of written content for printed platforms(3) DIGITAL• Took on the role of "digital representative" of La Collection Privée's marketing team• Led Dior.com SEO strategy and implementation for all La Collection Privée’s product categories (~80 sales pages)• Created owned and paid social posts and newsletters in collaboration with corresponding teams(4) RETAIL • Created a comprehensive database of ~200 stores in collaboration with international markets representatives• Monitored monthly stores openings and performance in collaboration with international markets representatives(5) MANAGEMENT• Welcomed and trained the team's new interns Show less

Paris Area, France

Participated in the development of a competitive collection and brand image stabilising a new men's clothing brand, Octobre Editions.(1) PRODUCT DEVELOPMENT• Developed and implemented a shared and comprehensive database to monitor product development and maintain deadlines with manufacturers• Worked closely with manufacturers, ensuring quality control, maintaining deadlines and placing orders.• Analyzed and managed stocks for permanent pieces (~30 SKUS) resulting in less… Show more Participated in the development of a competitive collection and brand image stabilising a new men's clothing brand, Octobre Editions.(1) PRODUCT DEVELOPMENT• Developed and implemented a shared and comprehensive database to monitor product development and maintain deadlines with manufacturers• Worked closely with manufacturers, ensuring quality control, maintaining deadlines and placing orders.• Analyzed and managed stocks for permanent pieces (~30 SKUS) resulting in less "out of stock" items for clients(2) BRAND MANAGEMENT• Assisted in the production of brand content assets • Assisted in organizing 2 photoshootings (ensured shooting samples availability with manufacturers, assisted on set)• Shot weekly content for social media (20% daily stories reach) and created a "filler content" image bank(3) E-COMMERCE• Coordinated sezane.com and octobre-editions.com stocks during special ops Show less

Boulogne-Billancourt Area, France

Participated in creating a cohesive collection based on the brand's DNA and competitive environment.• Competitive intelligence (benchmarking, price mapping),• Merchandising support, retail assortment,• Supplier relationship (lab dips validations, special requests),• Sales analysis,• Coordination with Asian HQ,• Creation of fabrics, trims and colours books.

Paris

In charge of the community management, influencer and ambassador programs, and events.(1) COMMUNITY MANAGEMENT (FRENCH/ENGLISH)• Facebook : 85k / Instagram : 40k• Relauched the brand's Twitter account• Benchmarked community management Tools• Ensured competitive intelligence• Managed customer service on social platforms• Increased reactivity on social media(2) PARTNERSHIPS• Prospected brand ambassadors (bloggers, celebrities)• Animated the… Show more In charge of the community management, influencer and ambassador programs, and events.(1) COMMUNITY MANAGEMENT (FRENCH/ENGLISH)• Facebook : 85k / Instagram : 40k• Relauched the brand's Twitter account• Benchmarked community management Tools• Ensured competitive intelligence• Managed customer service on social platforms• Increased reactivity on social media(2) PARTNERSHIPS• Prospected brand ambassadors (bloggers, celebrities)• Animated the influence circle• Follow up : supported logistics, dunning, analysed impacts(3) EDITORIAL (FRENCH/ENGLISH)• Wrote editorial content • Wrote and uploaded product descriptions (e-commerce)(4) EVENT PLANNING• Organised and hosted store events, bloggers events and press days Show less

Paris Area, France

Coordinated and enhanced the omnichannel customer experience to obtain customer delight.BonneGueule is a french fashion media and fashion brand for men. BonneGueule's customers possess a strong fashion culture, are demanding and used to impeccable service quality.(1) CUSTOMER SERVICE• Supported and improved Customer service (98-100% satisfaction rate, 700 mails/month, 10 min answer time)• Assisted sales with online live chat (iAdvize, assisted before/during/after sales… Show more Coordinated and enhanced the omnichannel customer experience to obtain customer delight.BonneGueule is a french fashion media and fashion brand for men. BonneGueule's customers possess a strong fashion culture, are demanding and used to impeccable service quality.(1) CUSTOMER SERVICE• Supported and improved Customer service (98-100% satisfaction rate, 700 mails/month, 10 min answer time)• Assisted sales with online live chat (iAdvize, assisted before/during/after sales, updated monitoring record)• Supported logistics (deliveries, returns, quality controls for faulty garments)• Analysed and reported customer needs• Audited customer experience tools(2) PRODUCT DEVELOPMENT (gift card)• Designed card according to BonneGueule's visual identity • Wrote editorial content• Compared development costs• Maintained Relationship with suppliers(3) RETAIL• Coordinated e-commerce and stores Customer services• Wrote product sheets for sales team Show less

Région De Montpellier, France

• Organised two events (kids day, VIP night), • Imagined event activities and schedule,• Wrote sponsors kit for 20+ partners,• Coordinated and hosted events.

Master'S Degree, Marketing And Strategy - Luxury Management, Gpa 3.7

(1) Mandatory courses year 2 – luxury management specialisation : Luxury Client ; Luxury Markets Economy ; International Marketing.

Bachelor Of International Business Administration (Biba)

Accredited EQUIS – AMBA - AACSB (1) Mandatory courses International Commerce ; Geopolitics ; Project Management ; Marketing.

Bsc In Business And Management, Business And Management Studies, First Class (70%+)

Accredited EQUIS – AMBA - AACSB (1) Elective Courses in Marketing Marketing and Entrepreneurship ; Creativity in Marketing ; Retail.

Bsc In Management, Dissertation 82,5%

(1) Thesis How to boost customer experience in support of long term profit ? Grade: 16,5/20 (A)

Licence 1 Administation Economique Et Sociale (Aes)