Principal
Current• Diagnoses consumer appetite, willingness, and behavior change around sustainable products and lifestyles • Enables organizations of all sizes to leverage data and insights to better communicate to consumers and stakeholders on sustainability • Designs, manages, and oversees research streams that identify what people expect in terms of sustainability action and how this should inform brand strategy and sustainability communications• Expertise in qualitative and quantitative research methodologies with focus on story-telling through data• Practically-minded with a focus on 'what's next' - both in terms of actions and implications, and understanding the rising generations of consumers• Helps organizations identify and understand best practices in sustainability management and leadership strategies