Research, Develop, and Deliver new and exciting cutting edge technologies in agriculture.

Willowview is an engineering-centric firm that provides superior mechanical, electrical, and data science engineering solutions to customers in the government and commercial product development space. We think in terms of systems to quickly identify problems, rapidly innovate, and provide just enough engineering to produce wildly successful results.Carl was responsible for the growth and commercial facing aspects of marketing, branding, and overall strategy.

Elevat is a Machine IoT platform delivering descriptive analytics to fluid power distributors, OEMs, and end users. Elevat was incubated at Western Integrated Technologies until it spun out in 2018 starting with a handful of employees and one distributor.As one of the first employees, I developed core value propositions, presentations, and platform demonstrations to strategically position elevat to attract and build channel distribution resulting in a network of more than 30 fluid power companies covering North America and 1000+ connected assets in the field.In support of sales and service, I set up, designed, and managed a Salesforce CRM including pipeline, pipeline stages, marketing campaigns, opportunity reporting, and dashboards used to measure sales effectiveness and as pipeline data to successfully acquire multi million-dollar funding rounds.

Managed WIT accounts in Boise market.Led elevat IoT initiative at Concrete Trowel Manufacture resulting in onsite performance data for engineering to evaluate performance. This launch customer continues to use elevat for service and engineering.Transitioned to elevat which was founded at WIT and spun off as a company at the end of 2017.

Provide product recommendations to growers in Idaho row crops.Manage product supply to customer base in Washington.Prospect for and acquire new clients in Western Region: successfully established more than 2000 acres.

My primary responsibility was contacting growers to enter into contracts for the purchase of processing tomatoes and then managing the delivery cycle from transplanting to harvesting.

Ag Spectrum promotes a "systems" approach in delivering “what a plant needs when and where it needs it” through a foliar and irrigation nutritional program developed over its 30 year history. They distribute through independent contractor Area Managers and Dealers operating a cash-only business model. I was responsible for all aspects of bringing Ag Spectrum products to the California market from a clean slate “start-up” position, primarily to recruit and manage new A.M. and Dealers.• First 5 months recruited super star dealer, established warehouse, product containment, and supply chain.• Drafted 25 page business plan with key stakeholders hosted on Google Doc Share to provide strategic direction and tactical S.M.A.R.T. “to do” plans.• Developed budget and application plans for all products.• First 8 months added 4 high value growers with 10,000 acres of potential, and established trials in citrus, almonds, pomegranates and pistachios. • Managed 3 part soil tests for all trials to determine “what” plants needed.• Successfully innovated Huey helicopter foliar spray solution. Without this, we could not have delivered our products to groves as effectively under a “what, where, when” format.• Approached managing trials from a “no surprises, no grenades” to ensure that we were prepared for issues and challenges that may arise during the process.• Year 1-2 consulted with Simplot and their local Formulation Chemist, Purchasing Manager, and Agronomist to procure liquid forms of Nitrogen, Potassium, and Magnesium for nutritional protocols.• Year 2-2.5 collected and evaluated yield results for measurable indicators of success, and to establish baselines.• Successfully positioned AS for explosive growth based on successful trial results.

• Managed established NM, AZ, CA sales territory with 5 major resellers.• Grew 4 of 5 AutoFarm dealer sales 200-500% over prior year while exceeding aggressive 2.4 million dollar quota in sales for 2008.• Developed custom presentations to acquire new distribution and present solutions to growers.• Action Selling Certified- Action Selling is a structured sales process where the primary responsibility of a professional sales representative is to gain commitment.• Developed and executed territory Vision and Mission: Territory Vision: To establish Partners who actively sell, support and service AutoFarm while seeking a mutually beneficial partnership. Territory Mission: To evaluate each dealer and develop their sales, service, and support potential as a valued AutoFarm partner.

• Provided strategic support and tactical guidance to V.P. of Sales. • Provide international and domestic sales support to: United States, Canada- B.C., Alberta, Manitoba, Ontario, Quebec; Spain; France; U.K.; Germany; Netherlands; Australia.• Volunteered, and led Operations team during Q1 and into Q2 because of vast critical component shortages affecting the entire product mix offering. • Traveled internationally to Argentina to evaluate Distributor opportunity, barrier to sales, and sales opportunities.• Principle architect for North America, Canada, and European Reseller agreements.

• Provided strategic support and tactical guidance to V.P. of Sales. • Provide international and domestic sales support to: United States, Canada- B.C., Alberta, Manitoba, Ontario, Quebec; Spain; France; U.K.; Germany; Netherlands; Australia.• Volunteered, and led Operations team during Q1 and into Q2 because of vast critical component shortages affecting the entire product mix offering. • Traveled internationally to Argentina to evaluate Distributor opportunity, barrier to sales, and sales opportunities.• Principle architect for North America, Canada, and European Reseller agreements.

Transferred from Army to Air Force. Responsible for dispatch at Command Control, Moffett Air Field. Command Control is a redundant emergency services center providing coordinated response and asset deployment for the California Air National Guard.

Served as an 88 November and transitioned to Jag section before transferring to Air Force NG.