As the Chief Marketing Officer at kama.ai, I lead our Brand Awareness and Demand Generation efforts at promoting Responsible AI and Ethical Virtual AI Agent technology. With 25+ years in B2B marketing, I specialize in demand generation, content strategy, and growing high-tech SaaS startups and scale-ups. I’ve consistently driven growth, from boosting SQLs by over 30x to expanding sales pipelines by up to 5.2x, as well as helping secure $55Million USD in Series A financing for one AI firm. My focus at kama.ai is on strategic growth and market expansion. We help industries leverage our Designed Experiential Intelligence® to deliver accurate, ethical conversational AI solutions. Passionate about transformative marketing, I help bring AI to empower sectors like College/Universities, Finance, Indigenous Communities, and Healthcare.

B2B Services in: Marketing Strategy, Demand Generation, Content Marketing.FREE Consult: Call 647-702-1494 or Email: CharlesDimov@Gmail.comProvide Marketing Leadership, Go To Market GTM Planning, Content Development, Digital Marketing, and Product Marketing. Includes outlining launch tactics, setting SEO / SEM / SMO objectives, KPI development, marketing team management, web creation, full content development, outlining sales / SDR plays – cadences, monitoring, analytics, and inbound email programs. Also includes continually monitoring Marketing ROI, setting up and driving social engagement (LinkedIn, Twitter, ...), and monitoring analytics against KPI’s (MQL  SQL conversions, Google Analytics, Twitter Analytics).Get your B2B Marketing Strategy to drive more business. Strategy D uniquely provides B2B Demand Generation and Content Strategy that will work for your business. Clients Include:• Scout Talent (HRTech)• Planful (FinTech)• Planful for Marketing (MarTech)• Seneca Polytechnic • Mindful Maelstrom (Retail)• Impact Digital Works (MediaTech)• OrderDynamics / Tecsys (RetailTech)• InkTronic (AEC)• Clearview Executive Search (HRTech)

• Content Marketing Strategy• Global Marketing • Applied Marketing Research & Statistics• Marketing Statistics

OSF Digital is a Salesforce Systems Integrator for Multi-Cloud solutions. Being among the largest global Salesforce partners, it provides products and services to enterprises. Generating $200Million in annual revenue, OSF has 2000+ employees, with a Demand Generation Budget of $2.7Million. Reporting to CEO, leading the complete turnaround of Demand Generation and Inside Sales - BDR practices at OSF Digital for Salesforce systems. Established best practices for Demand Generation, Performance Marketing, Content Marketing, and Digital Marketing (SEM, SMM, SMO, SEO). Pioneered and Optimized Sales Development Rep (SDR) teams for North America and EMEA driving 77% of DG pipeline and closed-won sales. Built and leading a team of 25+ highly skilled professionals across product marketing strategy, marketing operations, integrated marketing management, and sales development. Results include:-Scaled Team from 1 --> 25 professionals-SDR Mtgs Booked: 9/Qtr --> 124/Qtr (24.8x growth)-Pipeline Growth: $1.5M --> $16.5M/Qtr (11.0x growth)-SDR sourced Sales: $0.8M --> $5.6M (7.0x growth)-Product Pipeline: $241k --> $1.27M (5.2x growth)-Content Dev.: 2 / yr --> 24 / yr (12x growth)-CAC Savings: $1,378 --> $734 / MQL (46.7% reduction)

ContractPodAi is an IBM Watson AI based Contract Management systems used by Corporate Legal teams around the world. As VP Global Marketing, Charles built & lead the team to develop and execute marketing campaigns, branding initiatives, public relations, content development, all aspects of digital marketing, social media programs, demand generation, events, and marketing strategy.Results include:-Scaled Marketing Team from 1 to a team of 10 - with a $6.3 MCAD budget-SAL/SQL: 31/yr --> 976/yr (31.5x growth)-Drove Marketing Sourced Sales from 0% --> 82.5% -Branded Bylines: 3/yr --> 38/yr (12.7x growth)-Blogging for SEO: 8/yr --> 102/yr (12.8x growth)-LI Social Followers: 1,443 --> 13,412 (9.3x growth)-Video Content Assets: 0 --> 38 (within ~1 yr)-Won 10 Legal Industry Awards -Drove Placement on Contract Management Industry reports (Magic Quadrant, MarketScape...) with: Forrester, Gartner, IDC, SpendMatters, and Quadrant.- Eff. Chief Marketing Officer (CMO)

Spearheading the complete turnaround of OrderDynamics Marketing (global brand awareness, and demand generation) capabilities. Set new marketing strategy including content marketing, product focus, PR/Communications, intense Digital Marketing (SEO | SEM | SMO | Blog | Social | Analytics) and Retail Research; to draw inbound leads, resulting in over 3X revenue growth within three years.Established new analytic, A/B testing and fast-failure approach to digital & social marketing initiatives. Developed new campaign strategies for influencer marketing on social platforms. These focused on lead generation and customer acquisition. Developed ground-breaking in-house retail market research and white papers, cultivating over 3,400 B2B leads. This represents 11.9X growth in leads. This research is now quoted in over 40 international industry publications including a FULL article in Forbes Magazine (NOT a paid ad). Exceptional for a start-up environment company. In addition, driving analyst relations has taken OrderDynamics from unknown to being recognized as one of the five top retail DOM systems noted in over 5 benchmarks reports (IDC, Gartner, IHL, EIQ, Forrester). Led the development of a new website, with full traditional & digital marketing strategy. Drove creation of 350+ blog posts, generating 12k-18k monthly traffic. This being a 279% growth in organic (high conversion) traffic. 50% of this traffic being driven by Organic Blog Posts. Responsible for $850k operating and personnel budget driving $5.4 million in revenue, with 5 direct reports for people management. -Eff. Chief Marketing Officer | CMO

Challenged as a startup in a market with much larger competitors, my role is to develop marketing plans and programs that both drive greater Brand Awareness, and which drive Demand Generation activities. This includes managing a small team to orchestrate and drive a strong focus on content, social media, search, and brand marketing. Our strengths have grown in SEO, SEM, SMO, and SMM - as well as bringing back physical marketing elements (direct mail, events), webinars, direct impactful market research, white paper - briefs - brochures - research paper development, and driving public relations efforts.

Charged with setting strategy and launching ADP’s Workforce Now flagship, Cloud based technology (SaaS). Developed launch, marketing and communications plan for the HCM technology including brand focus, 4P’s business plan, events & traditional marketing, content & digital marketing, social media strategy, and roadmapping. Incl: Mobile & Tablet Apps, Analytics, Document Mgt, Time, HR, Talent, Pay, and Compensation. Responsibilities included developing all aspects of digital product marketing, market launch plan, digital marketing, communications, strategy, social selling, sales material and collateral. Also included were business planning, pricing, positioning, targeting, roadmapping and developing the Go-To-Market (GTM) strategy. • Launched Workforce Now HCM, 2 months early, within Marketing Budget $600k • Shifted GTM strategy, sales collateral, event marketing, introduced Integrated (Digital/Traditional) marketing strategy, developed communications plan, videos, demos, digital and social media marketing achieving:------> 236% FY13 Sales & Marketing ($9.7M vs $4.1M quota), ------> 111% FY14 Sales & Marketing ($14.1M vs $12.8M quota) • Developed Sell-Up paradigm netting 42.6% ALL module attach rate, versus 9-14% in US • Drove client conversations to ‘C’ Level, +282% growth avg sales (from $17k to $48k) • Trained over 150 sales associates in 3 years, and lead team of 4 • Lead Junior Achievement nationally, grew team +520% (100), 2X locations (+100%)Specialties: Digital Marketing, Product Marketing, Cloud Computing, Human Capital Management, HCM, Saas, Leadership, HR, Payroll, Time & Attendance, Performance, Recruitment, Document Management Cloud, Workforce Now, Director, GTM, Strategy, Communications, Social Media Strategy, Content Marketing

Leading the executive team as President, I set the strategy and direction for the association, lead execution, drove focus on outbound digital marketing, and ensured the association was on track in its events, initiatives, and programs. This includes content generation, events planning, digital marketing management including SEO/SEM. An addition responsibility was leading as editor of TPMA Focus, communications newsletter for product marketers and managers. All activities were accomplished through influence and motivational management of a team of dedicated volunteers, leading the TPMA.The TPMA is a professional development organization for Product Management, Product Marketing , Business Analysis, Marketing Professionals and others involved in marketing technology in the Greater Toronto Area.Specialties: President, Product Marketing, Social Media, Twitter, LinkedIn, Marketing, Business, Leadership, Strategy, Marketing Management, Brand, Branding, Mentoring, TPMA Focus, Communications, Team leadership, campaigns, initiatives, content management, social media

Reporting to the CEO & Board of Directors. This role included full P&L, headcount, sales, business development, and marketing, digital marketing and communication initiatives for all professional publications within Canada. Professional was an $11.0M business unit, with a full team of 16 reports. Critical aspects included setting overall vision, strategy, growing channel sales & marketing / digital marketing campaigns and setting key business objectives for the division. Marketing aspects included setting the marketing strategy, digital marketing like web & social media tactics, and the communications presence. Sales aspects included decisions on selling online vs traditional and driving digital sales through a social media influence (Amazon & Indigo). Reported quarterly to the Board of Directors, and developed the public communications of the quarterly and annual reports. Channels include both B2B and B2C: Indigo, Amazon, Login, Campus, Specialty & Independents.• Focus on sales growth and controlled spend exceeding NOI in 3 of 4 Qtrs• Expand Digital Marketing: Amazon, raising Market share 7.5% to 8.8% with steady GM• Lead team of 16 | set Growth Plan driving >$11.0M sales of books & digital products• Increased Social, Digital Marketing and Communications; growing: Amazon / Indigo / VerticalsSpecialties: Marketing, ebooks, channel management, Digital Marketing, Social Media Strategy, GTM strategy, business development, sales initiatives, communications, B2B, B2C

Reporting to the VP & General Manager as Chief of Staff, I helped manage the country P&L and business functions for the Imaging & Printing Group with ~$700MUS in revenue. Printing included selling to government, enterprise, SMB, and consumer segments in B2B, B2C and channel sales models. Primary functions included reporting financial, KPI's and performance metrics, and leading strategic projects. Responsibilities included owning IPG’s Strategy & Business Plan, communications, and managing senior staff. Projects include OPEX reduction, developing organisational redesign, Business Reviews, all-employee communications (200-300 employees), and leading client events & initiatives. Additionally, lead the Design team as Country Business Unit Manager, managing full P&L of $18MUS, with a team of 5 direct & 2 indirect reports. Responsibilities included directing category management, product marketing, channel management, developing content, demand generation marketing and sales. Introduced industrial sales through HP's Online Store - growing the business to near $200k.Keywords: director, chief of staff, management, P&L, communications, marketing content generation, printing, technology, strategy planning, product marketing, channel management, designjet, social media, demand generation, direct mail, GTM, go to market, sales funnel, business management, category marketing, channel, B2B, B2C, SMB, Enterprise, brand management, pricing, forecasting, GTM planning, alliances, turnaround, team lead, initiatives, programs

Managed category P&L and aggressively drove the Large Format portfolio, as product marketing manager. Set marketing, developed communications and sales strategies for new vertical, SMB & Enterprise - B2B segments, channel programs, initiatives and campaigns. Growth came from driving sales oriented marketing, applying a hands-on approach, developed content, channel development, effective demand generation, and on making sound financial decisions. This included creating alliances, communications as spokesperson and managing agency ad campaigns, co-ordinating events, and run digital marketing initiatives like seminars & webinars.Keywords: HP, product marketing, brand, marketing, category management, pricing, demand forecasting, team lead, product leadership, B2B, B2C, SMB, Enterprise, business management, strategy, outbound, alliances, sales enablement, channel planning, GTM planning, P&L

With full P&L responsibility for 5 businesses lines, drove marketing programs, guided sales, deployed product campaigns, and developed new markets, as product marketing manager. Drove sell-through with channel programs & campaigns and motivated sales teams. Developed GTM strategy, ran forecasts and set pricing. Responsibilities included guiding demand generation marketing, controlling inventory and programs, and business analysis. Markets included B2B - SMB, verticals and enterprise.Broadly, the role demanded a strong business, product marketing and leadership drive with an intense focus on P&L management.Keywords: category management, product marketing, leadership, strategy, GTM planning, channel programs, pricing, promotions, campaigns, developed content, demand forecasting, B2B, B2C, SMB, Enterprise, Designjet, MFP, Digital Pen, Digital Print, Digital Copiers, Multi Function Printers, P&L, media planning

Reporting to the VP Sales in Stockholm, Sweden, I managed 7 senior business manager selling Third Generation (3G) Mobile Internet Applications for Australia, New Zealand, Indonesia and Southern Europe. Sales were to Ericsson’s top 20 accounts, with a quota achievement of 125% against $400MUSD targets.As Strategy Marketing & Business Planning Manager I created and ran product marketing, and drove market development for Ericsson. Tactically lead teams to develop market positioning, segmentation, targeting, business case & value propositions and product spokesperson communications. This included managing extensive P&L financial analyses. New products included GSM Pro, EDACS, WLAN, Mobile Home Phone, Wireless Data Module, and Mobitex Wireless Data systems.Keywords: Ericsson, cellular, mobile, communications, strategy, marketing management, enterprise, B2B, product marketing, international sales, business, leadership, internet applications, demand forecasting, planning, channel development, marketing, global, outbound sales, evangelizing wireless technology, wireless LAN, WLAN, bluetooth, 3G, data, Mobitex, EDACS, Europe, EMEA, APAC, Asia Pacific

Coded and Quality Assessed Himalaya 40000 Non-Stop mainframes. Developed and tested European Options & Stock Exchanges. Quality assessment testing and feedback.Keywords: IBM, FinTech, Options Exchange, quality analysis, stock, investment, international

-----------------------------------------------------------------------------------------Vice President Digital Marketing, CMO, Chief Marketing Officer, VP Growth Marketing, Vice President Marketing Strategy, Vice President Demand Generation Marketing, Vice President Content Marketing, go to market strategy, GTM, marketing strategy, communications, Content Marketing, performance marketing, revenue growth officer, ABM, BDR management.P&L ownership, marketing leadership, communications, business planning, ROI analysis, TAM development, MBA