Market and competitive intelligence lead. I work closely with internal partners and leadership to influence strategic brand decisions.

Experienced insights specialist working directly with manufacturer, operator and association clients across retail and foodservice.

Specialized in outdoor footwear insights within the portfolio of brands for Merrell, Chaco and Cat Footwear.Competitive Market Intelligence: Led Work Boot Comfort Analysis on 16 boots across 3 internal and 3 competitive brands to find 4 attributes of comfort. Shared results company-wide, to Cat Footwear, Merrell and Wolverine marketing to implement research findings.Macro Trend Analysis: Managed marketing research for Me + We macro trend project for the Market Intelligence team. Created 3 consumer personas that make up responsible consumerism segments.Customer Satisfaction: Ensured customer satisfaction with one-on-one interviews with Merrell Men's and Women's Collective members.  Regularly spotlighted responses to the wider brand team.

Led enhancement of social media accounts, student athlete Spartan All-Access episodes, and assisted with miscellaneous athletic communication tasks.Multimedia Communications: Enhanced interactive perception through creative messaging. Assisted in development of Spartan All-Access that airs to 3.5 million households weekly on Fox Sports Detroit.Market Research: Utilized secondary research to grow its 15,000 mobile device fan base. Monitored social media posts and analyzed user data in real-time.Brand Management: Led 5 undergraduate students in social media content creation. Revised posts to align with Big Ten's brand standards before publishing content.

Directed sporting events as an event planner, producer, director, camera operator, creative graphics and CrossFire operator.Digital Advertising: Managed digital advertisement within the Breslin Student Events Center and Munn Ice Arena. Guaranteed sponsors received the accurate amount of advertising. Event Management: Produced hockey games and ensured advertisers, marketing personnel, video operators, DJ, and band coordinators performed as advised for 60,000 spectators.Customer Loyalty: Ensured satisfaction of 15,000-75,000 spectators as an event planner for the Spartan Marching Band at the Breslin Student Events Center and Spartan Stadium.

Primary strategist in research, social media analysis, competitive analysis, and media relations. Analyzed and managed social media internally and for client campaigns.Qualitative Research: Played key role in focus group of 11 students to understand 15% drop in enrollment in Michigan State University's Residential College in the Arts and Humanities. Collated responses to be implemented in classrooms for the 2019-2020 school year.Campaign Analysis: Researched Ronald McDonald House of Mid-Michigan's holiday campaign's record-breaking 30,000 social media impressions to create key analytics report.Public Relations: Pioneered T3: Teach. Talent. Thrive.'s Gaining STEAM blog series and led its 11 guest writers to raise awareness for STEAM initiatives and jobs. Developed $2,600 paid ad campaign for Downtown East Lansing to attract holiday shoppers.

Internship aim was to conduct research on social media campaign tracking and competitive analysis to enhance social media content creation and trend tracking. Account Management: Managed client social media accounts, ghost wrote articles, and drafted press releases. Primary student to report on audience questions, complaints and suggestions.Trend Analysis: Spearheaded process to research and enhance trends relevant to the agency. Analyzed monthly trends across social media channels to develop quarterly reports for clients.Market Positioning: Evaluated market positioning to ensure campaigns could progress without error. Assisted in CATA Transit App campaign launch leading to 10,000 downloads in the region.

Goal of internship was to utilize market research to uncover consumer insights which led to the redevelopment of the DiaMedical website and creation of SEO. Account Development: Created marketing plan and SWOT analysis to expand supplier into long-term care market. Researched sales potential of OEM equipment in local and international markets.Project Management: Implemented edits and updates to DiaMedical USA's website and its 2 related businesses. Published over 50 pages of SEO content across the 3 websites. Client Insights: Increased client base within long-term care market by over 500 facilities. Led to an influx of sales with the launch of DiaMedical USA's long-term care targeted market.

Internship aim was to provide mid-Missouri with the most accurate and timely information from the NBC affiliate.Customer Satisfaction: Edited cut-in and b-roll video clips for the morning broadcast. Clips were aired before NBC's The Today Show each weekday morning.Customer Service: Made beat calls to viewers, news sources and city officials to attain credible information. Worked closely with the News Director and Producer to fill the broadcast's script.Competitive Analysis: Oversaw KOMU's social media accounts and website edits while ensuring it attained and shared the latest news before its competitors. This included a weekly analysis of competitors and quality of content.