Accelerating the digital transformation of omni-channel businesses with unified payments, data, and financial products on a single platform.

Orchestrating over 70 billion amazing experiences in more than 100 countries – through cloud, digital and AI technology.Currently leading a team of global revenue marketers across the full spectrum of Go-To-Customer marketing functions. Primarily charged with ensuring the health of our full-funnel marketing pipelines to deliver $750M++ in pipeline in a complex multi-channel $2B+ global organization. My “Job #1” is building globally scalable and regionally relevant campaigns that exceed our product, corporate and sales leadership priorities.• Responsible for GTM execution and optimization, marketing pipeline waterfall optimization and demand generation/field marketing programs.• Grew YOY pipeline by 47% and ACV by 24% across new logo and existing customer accounts while accelerating Inquiry to Opportunity waterfall metrics and improving Return on Marketing Investments across paid and owned channels. • Formalized and led annual campaign planning function, interlocked with content and communication strategy.• Designed global & regional marketing strategies to align with corporate, product and sales objectives.• Transformed the marketing mix to be more scalable and predictable while driving marketing efficiency, effectiveness, and accountability. • Ownership of global field marketing programs and through-partner revenue campaigns and enablement.

Led Salesforce’s B2B Go-To-Market Strategy and leadership of the team chartered with execution of full-funnel campaigns across all channels (digital, email, events, pipeline acceleration, etc.) in North America and beyond. Run global marketing campaigns, GTM budgets, Field Marketing, digital and non-digital prospect engagement strategy. Supervise annual campaign planning, strategy and execution and partner with other regions to replicate success globally. Designed and executed media plans for all GTM product launches and campaigns. Responsible for marketing pipeline quality, content strategy, delivering on critical marketing KPIs.• Leadership of 15+ campaign professionals, management of $22MM+ in budget to drive in excess of $1.25B in Marketing Attributed Pipe across 1:many (scale) and 1:few (ABM) campaigns. • Development of integrated marketing programs across owned, paid and influenced channels to define repeatable, scalable, high-performing marketing demand generation programs that reinforce sales pipeline priorities. Grew targeted customer engagement by 250+% over the first 3 years. • Coordinated Sales Plays to ensure alignment between market generation programs and sales pipeline; led to campaigns resulting in 42% of Marketing Pipe Generated across our B2B portfolio.

Architect and General Manager of Epicor’s Cloud Go-To-Market efforts and technical solution design. Global owner of all aspects of the solution (positioning, pricing, packaging, field enablement, marketing, PR&AR). Ran all product strategy, executive communications and global expansion plans. Partnered with the executive team to prioritize, build and scale Epicor Cloud ERP.• Grew new-to-Epicor ERP customer engagement by 31%, and reduced legacy client attrition by 20% through the refactoring and global launch of Epicor Cloud ERP. • Transformed Epicor’s ERP to subscription revenue model; launching Epicor Cloud ERP in 18 countries, growing annual recurring review to $18M in 18 months. • Created repeatable and scalable framework for other Epicor products to price, package, and technically deploy as SaaS subscriptions.

Owned Global GTM strategy and North American execution for SAP’s cloud applications in the service, marketing and finance lines of business.• Owner of enablement, campaign, MARTECH and content marketing strategy across Marketing, Service & Financial Lines of Business. • Drove Sales enablement for Account Executives and Inside Sales teams, increasing field seller participation in mid-market cloud solution from 18% to 54% in 12 months. • Grew global adoption of cloud solution campaigns, resulting in 77% increase in solution portfolio pipeline creation.• Leader of SAP “Cloud into Core” product integration strategy and Account Based Marketing program.

Architect of sales motions and field and partner readiness and for Microsoft Dynamics CRM Online product launch. Developed segment specific product marketing strategies and oversaw program execution and sales tool creation across geographic, industry and vertical markets. Crafted audience specific messaging and demand generation activities. Led Segment & Solution Area marketing programs for World Wide Product Group and integration with subsidiary marketing teams.Global Role Owner for Cloud Partner Account Manager discipline (EC).Global Product Launch owner of Microsoft Dynamics CRM Online for Small and Mid-Sized Business (SMS&P) Segment (Field and Partners).Develop buying group specific value propositions, craft & execute new sales and marketing motions for could solutions.Channel and Field sales readiness and tool creation.Cloud Leadership Council Lead (Microsoft Azure, Microsoft Office 365, & PinPoint marketplace).

Oversaw all marketing functions exclusive of branding. Crafted product Go-To-Market plan, product differentiation strategy and created all customer facing content and sales support resources. Managed product positioning, planning, marketing budget ownership, and oversight of all demand generation initiatives for market leading PRM solution. Led definition and management of product vision, press and analyst strategy, and other MARCOM initiatives. Increased monthly pipe generation by 40%, reduced account attrition by 20%, and increased deal velocity by 17% through scalable sales programs. Managed realignment of Product Strategy, creation of repeatable sales process, and corporate and product repositioning.Developed sales enablement programs and managing demand generation campaigns.Ran online presence, including web strategy, content development, demand generation, and localization.Managed business development teams, including campaign execution and tele teams.Led web, digital and demand generation teams (4 professionals), and six-person Sales Development Representative team responsible for all early stage pipeline programs.

Product Line General Manager for ACCPAC Division of Sage Software. Responsible for all aspects of product ‘go to market’ (channel and direct) for this portfolio of global SMB products. • Responsible for market opportunity analysis, and product mix response. This includes opportunity identification and product strategy execution, while managing product development priorities within R&D department.• Management of Business Unit-Wide Channel, Lead Gen, and Marketing Management efforts• Leadership of Cross-Business Unit Product Strategy initiatives.• Responsible for post-acquisition integration of ACCPAC Mid Market operations into Sage, including global channel, sales operations, marketing and R&D as well as divestiture of non-core operations.• Serving as corporate and product spokesperson for all industry analysts, public relations and speaking engagements.

• Managing product portfolio diversification initiatives to transform ACCPAC from ‘accounting software vendor’ to ‘global provider of end-to-end business management’, through internal development, product and corporate acquisitions, partnerships, OEM licensing, and strategic alliances. • Oversight of development of all channel and corporate sales tools (marketing collateral, white papers, etc).• Responsible for the execution of Marketing Programs in support of quarterly and annual product objectives.• Spearheaded initiatives to improve sales channel efficiency, redesign lead generation and prospect management. Redirected marketing efforts to better support channel partner sales activity and partner recruitment.• Planning, execution, and ongoing oversight of global expansion initiatives. • Oversight of strategic and tactical elements of our ‘On Demand’ (Hosted) offering.

Lead product management for ACCPAC’s flagship business management applications. Worked with R&D to create, maintain, prioritize and oversee product enhancements, road maps, and launches that supported corporate business objectives. Developed all product marketing materials as well as internal and world wide partner sales training. I was personally accountable for product vision, strategy and roadmap, and was charged with identifying, evaluating and driving opportunities to increase market share, product usage, and profitability.• Managed the product lifecycle, determined market needs, prioritized features and functions, wrote product requirements documents across portfolio of products. • Introduced and managed roll out our hosted (ASP) product offerings.• Monitored and analyzed all product and operational metrics. • Introduced software maintenance program resulting in the creation of a major new annuity-based revenue stream (today generating over $50mm).

Responsible for new VAR and ISV program creation and rollout, including joint marketing programs, cooperative marketing development programs, implementation of channel based software maintenance program and creation of partner recruiting collateral and sales training programs. • Rolled out aggressive new co-marketing program to deliver a powerful and effective direct mail, telemarketing, and seminar program for ‘marketing challenged’ partners.• Introduced new partner programs for VARs, Development partners, Professional Accountants, and Certified Consultants, resulting in dramatic increases in partner retention and year over year partner growth.• Implemented new channel sales promotion polices, resulting in our ability to better manage revenue streams.• Lead initiatives to deliver segment-specific packages, promotions, incentives, lead generation programs, and partner alignment around these offerings.

2nd In-Command, Battalion Reconnaissance Platoon. Lead a platoon of combat soldiers in field and garrison.

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