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I am an independent consultant focused on product strategy and developing high-functioning product management teams. Prior to starting my consulting practice I was VP of Product for Carbonite, a $400M+ annual revenue publicly traded company in the data protection and cyber security space where I was directly involved with numerous product launches several material acquisitions. Along the way I was lucky to lead an amazing global product team with members in the US, Canada, and Europe, and learn from interviewing hundreds of candidates. My career has spanned several different industries, business models, go to market channels, and target customers giving me invaluable experience that I can offer my clients.
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PartnerPetersen Product StrategyBoston, Ma, Us -
Product Growth AdvisorM33 Growth Mar 2023 - PresentBoston, Massachusetts, Us -
PartnerPetersen Product Strategy May 2020 - PresentIndependent Product Strategy consultant helping tech-focused companies build amazing products and strong product teams.Sample Client Profiles:-Large venture-backed business marketplace-Seed round SaaS start up focused on IT management solutions-30 person SaaS startup focused on Sales Enablement tools-Global non-profit helping to provide clean water to the developing world Sample Engagements:-Provide a strategic assessment on target market and product strategy with recommendations for product direction and discovery projects as well as user acquisition strategies-Develop and articulate company-level OKRs with CEO and senior executive team-Lead job search for company's first product team leader including writing the JD, development of an case assignment, candidate selection, conducting screening interviews, and guiding candidate selection-Coach individual contributor product managers on business leadership, communications and stakeholder management -
Vice President Of Product ManagementCarbonite Dec 2017 - Feb 2020Boston, Ma, Us-Product leader for the SMB & Enterprise portfolio with responsibility for nine product lines spanning data protection and cybersecurity. -Led a large geographically dispersed product team across six locations in three countries; standardized practices for business management, user research and discovery, analytics, and product development to improve team effectiveness-Launched new products based on organic development, OEM, and acquired technology-Driver of Carbonite corporate strategy process including in-depth customer, sales, and market analysis, setting 3-year company direction and roadmap and assisting in creation of long range financial plans-Managed large several multi-million dollar partnerships. -
Senior Director Product ManagementCarbonite Jan 2016 - Nov 2017Boston, Ma, Us-Product management leader for company portfolio spanning Consumer, SMB, & Enterprise product lines-Product lead for EVault acquisition and integration activities; refreshed product lines, launched new product lines and pricing models, and staffed a new product team from the ground up.-Product lead for M&A diligence and integration activities for 2 major acquisitions (EVault and DoubleTake) -
Director, Product ManagementCarbonite Jun 2013 - Jan 2016Boston, Ma, Us-Leader of the product management function with responsibility for Consumer and SMB-focused product lines-Launched of Carbonite Consumer and SMB products into multiple indirect and partner channels-Extended SMB offering with server-focused protection offering -
Senior Product Manager, Carbonite LabsCarbonite Nov 2011 - May 2013Boston, Ma, UsAs Senior PM my team and I were responsible for definition and delivery of products within Carbonite Labs as well as Carbonite's mobile applications for iOS and Android. -Worked with small development team to deliver an Alpha file syncing and sharing product for Windows, Mac, iOS, Android, and the web in 7 weeks-Participated in hours of end-user research sessions to identify current customer behaviors and new product ideas-Successfully launched public Beta of Carbonite Currents to positive reviews on Lifehacker and PC Mag-Doubled first week user engagement over the span of 10 weeks with metrics-driven cohort analysis and rapid two-week product iteration cycles. -
Product Manager, Cloud BackupCarbonite Jan 2011 - Oct 2011Boston, Ma, UsProduct manager for the Windows and Mac backup client teams.-Acted as product owner for two scrum teams, responsible for roadmap and story definition, backlog management and grooming-Worked with user experience research and design teams to identify new product opportunities, feature improvements, and usability enhancements-Triaged and addressed relevant customer affecting issues working with customer support group -Led product development efforts for Carbonite for Windows 5.0 from inception through launch in November 2011 including new capabilities for Carbonite Home Plus and Premier subscriptions-Improved team efficiency by driving towards regular release schedule and reducing client versions across different business lines -
Senior Manager, Product MarketingPace Jun 2009 - Jan 2011Saltaire, West Yorkshire, GbAt Pace my primary responsibilities were focused on marketing comprehensive solutions that help our customers reduce their operational costs. Leveraging hardware, software, consulting and outsourced services in the Pace portfolio, product marketing bridged the gap between customer needs and product capabilities during a complex sales cycle. This included developing and delivering presentation materials to customers, producing business modeling tools and ROI models, working with product management on future products and roadmap features, and sales teams to develop account strategies.I was employed by 2Wire until their acquisition by Pace in October of 2010. -
Itunes Tv Partner MarketingApple May 2008 - Aug 2008Cupertino, California, UsAs a MBA intern working for the iTunes TV group, I performed several analyses on customer buying behavior, price sensitivity, and developed customer segmentation to increase revenues and site traffic. -
Product StrategyBoeing Commercial Airplanes Jul 2006 - Jul 2007Arlington, Va, UsBoeing Product Strategy focuses on the the set of features and capabilities needed to ensure Boeing Commercial Airplane remain competitive in the market and provide the most value for our customers. -
Product Manager, Voice Services, Connexion By BoeingBoeing Commercial Airplanes Jul 2004 - Jul 2006Arlington, Va, UsConnexion by Boeing provided a first in the world service of broadband internet access to commercial airline passengers. -
Business Career Foundation ProgramBoeing Commercial Airplanes Jul 2002 - Jul 2004Arlington, Va, UsThe Boeing Business Career Foundation Program is a finance employee leadership development program for college new hires.
Chris Petersen Skills
Chris Petersen Education Details
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University Of California, Berkeley, Haas School Of BusinessMarketing And Strategy In Technology -
Uc IrvineEconomics And International Studies
Frequently Asked Questions about Chris Petersen
What company does Chris Petersen work for?
Chris Petersen works for Petersen Product Strategy
What is Chris Petersen's role at the current company?
Chris Petersen's current role is Partner.
What is Chris Petersen's email address?
Chris Petersen's email address is cp****@****wth.com
What is Chris Petersen's direct phone number?
Chris Petersen's direct phone number is +163169*****
What schools did Chris Petersen attend?
Chris Petersen attended University Of California, Berkeley, Haas School Of Business, Uc Irvine.
What skills is Chris Petersen known for?
Chris Petersen has skills like Product Management, Product Marketing, Cross Functional Team Leadership, Cloud Computing, Product Development, Mobile Applications, Competitive Analysis, Management, User Experience, Strategic Partnerships, Business Strategy, Product Lifecycle Management.
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