Smart Selection program manager responsible for development and maintenance of global Commercial PC Fixed Hardware Configuration (FHC) assortments targeted at SMB segments. Collaborate with global and regional product marketing, component management, and operation teams to plan, launch, and sustain offer assortments that deliver maximum market demand coverage within operational complexity requirements.• Smart Selection offer assortments designed to be pre-built and stocked in direct and commercial channel distribution centers for quick delivery to end customer.• Work closely with product, component, and procurement teams to design ‘best value’ offer assortments and ensure assortment availability and continuity of supply.• Generate global and regional market and competitive analysis using internal and external data to identify market demand trends for platform assortment planning.• Lead regional product and marketing teams in assortment planning with data driven assortment recommendations.• Collaborate with global product and regional marketing teams to manage necessary assortment changes after product launches.• Responsible for driving and assisting global regions to achieve annual Smart Selection business mix goals

Responsible for global launch and sustaining of OptiPlex DT platforms by collaborating with global and regional product, commodity, engineering, and operation teams to maintain product availability.• Responsible for development of global product marketing strategy and materials to support sales targets. • Marketing lead in Product Core Teams with engineering, procurement, and factory representatives to implement product marketing strategy during product launch and sustaining stages.• Managed development of product marketing and technical materials, as well as training materials for regional product and sales support teams. • Worked closely with Engineering, Commodity, and Procurement teams to manage component transitions and avoid offer disruptions during sustaining stage.• Acted as product SME support for regional product teams, serving as a bridge to extended engineering, procurement, and factory teams.

Smart Selection program manager responsible for development and maintenance of global Commercial PC Fixed Hardware Configuration (FHC) assortments targeted at SMB segments. Collaborate with global and regional product marketing, component management, and operation teams to plan, launch, and sustain offer assortments that deliver maximum market demand coverage within operational complexity requirements.• Smart Selection offer assortments designed to be pre-built and stocked in direct and commercial channel distribution centers for quick delivery to end customer.• Work closely with product, component, and procurement teams to design ‘best value’ offer assortments and ensure assortment availability and continuity of supply.• Generate global and regional market and competitive analysis using internal and external data to identify market demand trends for platform assortment planning.• Lead regional product and marketing teams in assortment planning with data driven assortment recommendations.• Collaborate with global product and regional marketing teams to manage necessary assortment changes after product launches.• Responsible for driving and assisting global regions to achieve annual Smart Selection business mix goals.

Responsible for development and execution of short-term marketing and promotional campaigns targeted towards the Small Office/Small Business segments for purpose of direct sales generation.• Segment P&L owner responsible for revenue, unit, and margin results.• Worked with Dell.com on-line team on development, placement, and modification of promotional offers. • Collaborated with Marketing Communications on print and electronic demand generation materials.

Product category owner responsible for the planning, development, and execution of commercial Desktop PC lines targeted for the SMB segment. Responsible for the development and implementation of short- and long-term marketing and promotional strategies to support direct and channel sales and marketing groups. • Responsible for the development, positioning, lifecycle, and transition of multiple product families within the SMB Desktop PC category.• P&L owner responsible for the revenue and profitability goals of multimillion dollar product category.• Managed product segment performance through market analysis, demand forecasting, product positioning, and competitive marketing strategies.• Collaborated with Marketing Communications, external agencies, and channel partner marketing teams to execute short and long-term demand generation strategies through print and web-based campaigns.• Managed relationships with strategic channel partners to achieve product sales and market share goals within their addressable markets and customer bases.• Worked with third party vendors (e.g., Intel, AMD) to manage incremental Marketing Development Funds (MDF) for support of determined strategic marketing activities.

Responsible for share growth of AMD based Desktop, Notebook, and Workstation PCs within the U.S. commercial business. Collaborated with AMD marketing teams, as well as multiple internal and channel partner teams to execute strategies for brand’s share of wallet growth.• Developed product marketing materials, sales training materials, and competitive positioning information for channel and direct sales and marketing organizations.• Managed $800K annual MDF budget for execution of product awareness programs, strategic marketing campaigns, promotional offers, and sales incentives.• Developed and managed relationships with strategic channel partners to achieve product sales and market share goals within their addressable markets and customer bases.• Worked with channel partners to develop product marketing plans, deliver sales training, and conduct product awareness events.• Evaluated ROI of funded marketing campaigns to help plan future investment plans and opportunities

Product P&L owner responsible for development of Microsoft Office After-Market Option product line to supplement the decreasing pre-installed software attach through HP’s commercial direct and channel business. Collaborated with Microsoft marketing teams, as well as multiple internal and channel partner teams to execute marketing strategies for product’s RUM and attach growth goals.• Delivered year-over-year product revenue growth of 240% for FY’06 and 180% for FY’07.• Managed $1.5 Million annual MDF budget for execution of product awareness programs, strategic marketing campaigns, promotional offers, and sales incentives.• Developed and managed relationships with strategic channel partners to achieve product sales and market share goals within their addressable markets and customer bases.• Worked with channel partners to develop product marketing plans, deliver sales training, and conduct product awareness events.• Evaluated ROI of funded marketing campaigns to help plan future investment plans and opportunities.

Mortgage Loan Officer responsible for the sale of residential mortgage products in the Texas consumer market. Develop and manage relationships with strategic Texas licensed Realtors for the sale of residential purchase loan products.• Generated over $1.8 million in mortgage loan revenue for Calendar Year 2005.• Increased loan revenue year over year business by 100% for CY’03, 60% for CY’04, and 60% for CY’05. • Marketed self and company to existing residential homeowners for the sale of re-financing loan products.• Developed and managed relationships with multiple mortgage banks for the sale of residential loan products.• Managed a team of five loan officers for the sale of residential mortgage loan products.

Account Manager responsible for developing partnerships with Internet Service Providers (ISP) and Local Exchange Carriers (LEC) for the distribution of broadband network access, broadband applications, and IP Services.• Worked with assigned accounts to negotiate rack space and network access to EBS’s fiber optic network and suite of broadband services.• Represented company and services at industry trade shows.

Channel Account Manager for Latin America Sales and Marketing group; responsible for the sale and marketing of application and database management software tools into the emerging Latin American market.• Increased channel revenues in assigned territory from $750,000 in FY ‘97 to $2.5 million in FY ‘99.• Expanded channel partnerships in territory from two in 1997 to eight by end of 1999.• Developed and managed distribution channel partners, including hardware vendors (Hewlett Packard, Sun, DEC), consulting firms (PWC, Andersen Consulting), large system integrators (EDS), and independent value-added resellers.• Worked with channel partners to develop product marketing plans, deliver sales training, conduct product awareness events, and engage in customer visits.• Established sales goals for individual partners based on overall business goals for the channel partner program.