César Durufour

César Durufour Email and Phone Number

Commercial and Operation Director I General Manager @ Grupo Panama Car Rental
César Durufour's Location
Panama, Panama
César Durufour's Contact Details

César Durufour work email

César Durufour personal email

About César Durufour

I am Commercial and Operations Director in national and multinational companies in the automotive, steel and soft drinks sectors. Business leader throughout the value chain, contributing significantly to the development and growth of the business.With skills for the general management of a business, focused on financial results from a medium and long-term vision, developing new businesses, achieving commercial negotiations with suppliers and customers, and exercising leadership focused on the development and motivation of management teams. high performance.ACHIEVEMENTS- I achieved the Gold Award in 2021 from Toyota Motor Corp. for RPSA.- I increased the gross profit of the Body & Paint area by 20%, reducing the operating cost by 10% and increasing revenue by 15%.- Achieve RPSA record sales in its 65 years, with 16,600 new cars in 2016.- I managed to reposition Metalco Panama from #4 to the #1 company in sales and distribution of steel in Panama in a period of two years.I have the experience and proven results to bring to any operational business organization, manage the growth of a young company, or help resolve issues of stalling or process overload in mature companies. This experience leads me to the possibilities of a General Management as a development option.

César Durufour's Current Company Details
Grupo Panama Car Rental

Grupo Panama Car Rental

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Commercial and Operation Director I General Manager
César Durufour Work Experience Details
  • Grupo Panama Car Rental
    Vicepresidente De Operaciones Y Taller
    Grupo Panama Car Rental May 2022 - Present
    Panamá, Panamá
  • Ricardo Perez S.A.
    Aftersales Vicepresident
    Ricardo Perez S.A. Jul 2018 - Mar 2022
    Panamá, Panamá
    Reports: 4 Senior Managers, 600 people from the Aftersales Department. I reported to the General Manager. Generated retention and up-selling strategies and led the execution reversing a drop in the workshop and spare parts market, managing to recover it to 35% of the business profit. I led the logistics and inventory control processes for spare parts and supplies, managing to reduce excessive and obsolete inventory by one million dollars. I managed the processes of transformation and operational standardization, development of the workforce in service and customer retention which resulted in an increase in NPS from 45% to 65%. I led the implementation and change of the new computer platform (Netsuite system), for spare parts and service with a significant improvement in the centralization of customer information, increased speed of service and transformation of operational reports by reports for decision-making. decision. I was Negotiating Leader of the Collective Bargaining Agreement, in force from 2019-2022 by RPSA, managing to keep the company on budget and finishing in the stipulated time.
  • Ricardo Perez S.A.
    Commercial Vicepresident
    Ricardo Perez S.A. Jan 2014 - Jun 2018
    Panamá, Panamá
    Reports: 5 Senior Managers, 400 people from the Sales Department - cars. I reported to the General Manager. Responsible for the generation of income from the sale of cars, 65% of the Gross Profit of RPSA. Responsible for sales performance and car market share. I achieved the billing record of 500 million in 2016 through aggressive commercial management. Developed initiatives, tactics, plans, budget control and monitoring of business plans for car sales, which supported the achievement of results. I was a negotiator of the Collective Agreement, in force from 2014-2018 by RPSA, managing to maintain budget and compliance time. Designed and implemented a new "gainsharing" incentive plan, which maintained the closing rate of the sales force and generated an additional $500,000 in UB per semester.
  • Ricardo Perez S.A.
    Retail Manager
    Ricardo Perez S.A. Apr 2008 - Dec 2013
    Panamá, Panamá
    Reports: 8 Branch Managers, 125 personnel from the Retail area. I reported to the Commercial VP. Responsible for retail sales of new cars nationwide. I implemented the integrated sales commercial model nationwide in 2010, achieving efficiencies of 25% in personnel and reduction of the income / variable ratio from 2.8 to 1.35. Developed marketing and sales strategies, meeting global and individual objectives of 8 retail sales channels, including managing the entire sales force nationwide.
  • Ricardo Perez S.A.
    Corporate Fleet Manager
    Ricardo Perez S.A. Apr 2007 - Apr 2008
    Panamá, Panamá
    Report: 15 people. I reported to the Commercial Manager. Responsible for Corporate Accounts, Rental Companies, Government and Industrial Division I achieved the Sales Record to a single customer for 600 cars in 2007. Developed marketing and sales strategies, establishing sales budgets and analysis of margins, contributions and global and individual objectives of the commercial fleet, including management of the specialized sales force, billing and operations.
  • Pazko Panamá
    Commercial Manager
    Pazko Panamá Nov 2004 - Apr 2007
    Panamá, Panamá
    Report: 38 people, I reported to the General Manager. Responsible for the commercial area, customer service and operations. I was part of the credit committee, development of marketing strategies, establishment of sales budget and analysis of margins, including export sales. Managed to climb from #4 to #1 as a steel distributor in a period of 2 years with a distribution strategy.
  • Pazko Panamá
    Logistics Manager
    Pazko Panamá Jan 2003 - Oct 2004
    Panamá, Panamá
    Report: 50 people, I reported to the General Manager. Responsible for the supply chain, negotiation with local and international suppliers, storage and custody of materials in two (2) warehouses and dispatch points.
  • Coca-Cola Femsa
    Purchasing Manager
    Coca-Cola Femsa Jan 2001 - Jan 2003
    Panamá, Panamá
    Report: 34 people, I reported to the Finance Manager. In charge of local and international purchases at the national level for both companies (Coca Cola de Panamá and Cervecería Barú Panamá).
  • Xerox
    Logistics Manager
    Xerox Mar 1998 - Jan 2001
    Panamá, Panamá
    Responsible for the Supply Chain, from suppliers to the final customer, in addition to tasks such as planning supervision, merchandise traffic for import and export; the local distribution network and billing. Warehouse management, including receipt and dispatch of merchandise, in charge of twelve people in total. Constant interaction with the Sales, Customer Service, Technical Service departments. Other tasks included monthly reporting to management and internal audit processes.

César Durufour Skills

Microsoft Office Strategic Planning Lean Manufacturing Customer Service Automotive Microsoft Excel Negotiation Marketing Strategy Sales Management Microsoft Word Powerpoint Purchasing Leadership Public Relations Marketing Communications Sales Advertising Customer Satisfaction

César Durufour Education Details

Frequently Asked Questions about César Durufour

What company does César Durufour work for?

César Durufour works for Grupo Panama Car Rental

What is César Durufour's role at the current company?

César Durufour's current role is Commercial and Operation Director I General Manager.

What is César Durufour's email address?

César Durufour's email address is cd****@****ail.com

What schools did César Durufour attend?

César Durufour attended Universidad Tecnológica De Panamá, Universidad Interamericana De Panamá, Incae Business School.

What skills is César Durufour known for?

César Durufour has skills like Microsoft Office, Strategic Planning, Lean Manufacturing, Customer Service, Automotive, Microsoft Excel, Negotiation, Marketing Strategy, Sales Management, Microsoft Word, Powerpoint, Purchasing.

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