César Durufour Email & Phone Number

Panamá, Panamá

Panamá, Panamá

Reports: 4 Senior Managers, 600 people from the Aftersales Department. I reported to the General Manager. Generated retention and up-selling strategies and led the execution reversing a drop in the workshop and spare parts market, managing to recover it to 35% of the business profit. I led the logistics and inventory control processes for spare parts and supplies, managing to reduce excessive and obsolete inventory by one million dollars. I managed the processes of transformation and operational standardization, development of the workforce in service and customer retention which resulted in an increase in NPS from 45% to 65%. I led the implementation and change of the new computer platform (Netsuite system), for spare parts and service with a significant improvement in the centralization of customer information, increased speed of service and transformation of operational reports by reports for decision-making. decision. I was Negotiating Leader of the Collective Bargaining Agreement, in force from 2019-2022 by RPSA, managing to keep the company on budget and finishing in the stipulated time.

Panamá, Panamá

Reports: 5 Senior Managers, 400 people from the Sales Department - cars. I reported to the General Manager. Responsible for the generation of income from the sale of cars, 65% of the Gross Profit of RPSA. Responsible for sales performance and car market share. I achieved the billing record of 500 million in 2016 through aggressive commercial management. Developed initiatives, tactics, plans, budget control and monitoring of business plans for car sales, which supported the achievement of results. I was a negotiator of the Collective Agreement, in force from 2014-2018 by RPSA, managing to maintain budget and compliance time. Designed and implemented a new "gainsharing" incentive plan, which maintained the closing rate of the sales force and generated an additional $500,000 in UB per semester.

Panamá, Panamá

Reports: 8 Branch Managers, 125 personnel from the Retail area. I reported to the Commercial VP. Responsible for retail sales of new cars nationwide. I implemented the integrated sales commercial model nationwide in 2010, achieving efficiencies of 25% in personnel and reduction of the income / variable ratio from 2.8 to 1.35. Developed marketing and sales strategies, meeting global and individual objectives of 8 retail sales channels, including managing the entire sales force nationwide.

Panamá, Panamá

Report: 15 people. I reported to the Commercial Manager. Responsible for Corporate Accounts, Rental Companies, Government and Industrial Division I achieved the Sales Record to a single customer for 600 cars in 2007. Developed marketing and sales strategies, establishing sales budgets and analysis of margins, contributions and global and individual objectives of the commercial fleet, including management of the specialized sales force, billing and operations.

Panamá, Panamá

Report: 38 people, I reported to the General Manager. Responsible for the commercial area, customer service and operations. I was part of the credit committee, development of marketing strategies, establishment of sales budget and analysis of margins, including export sales. Managed to climb from #4 to #1 as a steel distributor in a period of 2 years with a distribution strategy.

Panamá, Panamá

Report: 50 people, I reported to the General Manager. Responsible for the supply chain, negotiation with local and international suppliers, storage and custody of materials in two (2) warehouses and dispatch points.

Panamá, Panamá

Report: 34 people, I reported to the Finance Manager. In charge of local and international purchases at the national level for both companies (Coca Cola de Panamá and Cervecería Barú Panamá).

Panamá, Panamá

Responsible for the Supply Chain, from suppliers to the final customer, in addition to tasks such as planning supervision, merchandise traffic for import and export; the local distribution network and billing. Warehouse management, including receipt and dispatch of merchandise, in charge of twelve people in total. Constant interaction with the Sales, Customer Service, Technical Service departments. Other tasks included monthly reporting to management and internal audit processes.

Lic. Ingenieria Industrial, Mba En Mercadeo

Master Of Business Administration (Mba), Mercadeo

Diplomatura