Christopher Dyson Email & Phone Number

Greater New York City Area

Managed the development and implementation of digital media marketing plans for a portfolio of digital products (NFL Game Rewind, Audio Pass, and Preseason Live).

New York, Ny

Developed and directed the digital marketing strategy, both new acquisition and retention, for the audience development of several legal media brands.

New York, Ny

Developed and implemented an integrated marketing approach to grow both readership and net revenue for seven magazine brands. • Oversaw $4.7M in annual subscription revenue with operating costs of $2.8M. Responsible for marketing and audience development of both consumer and B2B products including magazines, websites, data, subscriber lists, and white papers. Programs included multichannel marketing (email, SEM, social media marketing, direct mail, and telemarketing) for both new… Show more Developed and implemented an integrated marketing approach to grow both readership and net revenue for seven magazine brands. • Oversaw $4.7M in annual subscription revenue with operating costs of $2.8M. Responsible for marketing and audience development of both consumer and B2B products including magazines, websites, data, subscriber lists, and white papers. Programs included multichannel marketing (email, SEM, social media marketing, direct mail, and telemarketing) for both new business and retention. Also responsible for mobile and tablet development, reader engagement and advertising effectiveness. • Improved overall response rate of an acquisition email campaign by 500% and saved more than $25K in costs by using house lists (web registrants) as the primary database for prospecting, eliminating the need to purchase external lists. • Developed and implemented bi-annual direct mail campaigns for four consumer publications. Oversaw all phases of February 2011 campaign for Guitar Player Magazine that generated the highest ROI in over ten years. • Saved more than $75K in costs by replacing one direct mail campaign per year with email and social media marketing efforts to drive the same number of new orders at a lower cost per order. • Produced weekly marketing assessment reports, including metrics on organic vs. paid search, display ads, and cross-channel attribution. Show less

New York, Ny

Planned and administered all aspects of subscription and single copy sales initiatives for three magazine brands. • Conceived and executed various direct marketing strategies that helped increase Interview Magazine’s advertising rate base by 7.5% in one year. • Created and managed yearly print and online marketing budget of $1.6M in coordination with Publisher.

Morristown, Nj

Managed all facets of circulation marketing including online, direct mail, inserts, email, newsstand, agents, gifts, and retention. • Instrumental in the creation of a Circulation Excellence award winning direct mail package in 2002. It attained the highest gross, net, and cash response rates in the magazine’s history. • Organized and led the circulation department’s annual business review presentations to corporate management.

New York, Ny

Oversaw renewal and billing circulation operations for special interest magazine brands. • Input and analyzed statistical data to promote an increase in circulation volume base. • Assisted with the production of annual revenue and expense budgets and compiled data for quarterly re-forecasting.

Education record

Ba, Political Science