Responsible for managing and coordinating the various public affairs programs of the Gun Lake Tribe, along with handling internal communications and media relations. Leads a team that creates content for social media, website and other Gun Lake Tribal Citizen and Gun Lake Tribal government employee channels. Manages budgets, creates strategic plans and gives reports to leadership, C-suite execs and Tribal Council. Prepares talking points, speeches, press statements, releases, media advisories… Show more Responsible for managing and coordinating the various public affairs programs of the Gun Lake Tribe, along with handling internal communications and media relations. Leads a team that creates content for social media, website and other Gun Lake Tribal Citizen and Gun Lake Tribal government employee channels. Manages budgets, creates strategic plans and gives reports to leadership, C-suite execs and Tribal Council. Prepares talking points, speeches, press statements, releases, media advisories and briefings. Show less

Ongoing work as a writer, marketing communications and public relations consultant for multiple clients. Also provide services as a freelance writer for RV News Magazine and producer of online video content for outdoor recreational products. Provided marketing and Public Relations services for Running Creek Casino launch in Northern California including: *Development of marketing and PR plan. *Creative directing and producing, as well as buying advertising for print, broadcast, and… Show more Ongoing work as a writer, marketing communications and public relations consultant for multiple clients. Also provide services as a freelance writer for RV News Magazine and producer of online video content for outdoor recreational products. Provided marketing and Public Relations services for Running Creek Casino launch in Northern California including: *Development of marketing and PR plan. *Creative directing and producing, as well as buying advertising for print, broadcast, and outdoor media. *Wrote and distributed press releases to promote property and pitched to media. *Created tiered direct mail program. *Advised on creation of marketing plans, procedures, and systems. *Budgeted for marketing and PR for property pre-launch and post-opening. Show less

Part of Communications Leadership Team – leading and executing global communications and strategy for the Legal, EHS, Security and Finance functions at Whirlpool Corporation, reaching thousands of employees globally with targeted messaging for a 113-year-old, US-based company with $19-21B in annual revenue.Provided communications support and guidance for two Executive Committee Members — the Chief Financial Officer, Chief Legal Officer and their teams, as well as support of the ~$800M… Show more Part of Communications Leadership Team – leading and executing global communications and strategy for the Legal, EHS, Security and Finance functions at Whirlpool Corporation, reaching thousands of employees globally with targeted messaging for a 113-year-old, US-based company with $19-21B in annual revenue.Provided communications support and guidance for two Executive Committee Members — the Chief Financial Officer, Chief Legal Officer and their teams, as well as support of the ~$800M Asia business.Supported the Investor Relations team in quarterly earnings, communicating to more than 600 institutional owners and individual investors. Provided Investor Day comms planning/execution at the New York Stock Exchange reaching hundreds of existing and potential investors.Provided strategy, planning, project management, cross-functional coordination and execution of multiple special projects and campaigns: * Acquisition of InSinkErator to add $650M of gross sales to the company* Change management and communications associated with the re-segmentation of the financial reporting structure which resulted in better clarity of $19B in global earnings for the investor community* Divestiture of EMEA business to deliver more than $750M in future cash flow value, in addition to unlocking $200-$300M of incremental free cash flow in 2025* Sale of a 24% stake of the India business unit resulting in generation of $468M* United Way yearly campaign communications and logistics, which generated $4.2M in employee donations* Yearly mandatory Compliance Training communications for the global Ethics and Compliance Team completed by 59,000 employees worldwide Show less

Managed the Whirlpool Corp. Global Newsroom, creating and curating content and directing storytelling campaigns to create more than 3-5 billion external impressions globally. These efforts included amplification of new product launches in coordination with the company’s large portfolio of global brands, highlighting the company’s CSR, I&D, and sustainability efforts, and communicating the company’s innovation and IOT projects.Responsible for tracking written and digital content and… Show more Managed the Whirlpool Corp. Global Newsroom, creating and curating content and directing storytelling campaigns to create more than 3-5 billion external impressions globally. These efforts included amplification of new product launches in coordination with the company’s large portfolio of global brands, highlighting the company’s CSR, I&D, and sustainability efforts, and communicating the company’s innovation and IOT projects.Responsible for tracking written and digital content and maintaining the corporate editorial calendar of more than 250 social posts annually, as well as creating dozens of communication plans and annual media strategies for multiple functions.Worked with External Media Sr. Manager to mitigate and manage crisis media, resulting in the elimination of millions of impressions of negative media.Responsible for creating and managing 25-30 corporate press releases yearly and managing external media relations on national, regional and local levels with hundreds of journalists and outlets. Media-trained key leadership and company spokespeople; coordinated, pitched and provided guidance for dozens of external media interviews. Wrote 80-90% of content for the corporate reputation team.Amplified corporate awards and promoted reputation of Whirlpool Corporation as a leading employer/great workplace — including Fortune’s “World’s Most Admired Companies,” a “Best Company to work for” by U.S. News & World Report, and a score of 100 from the Human Rights Campaign for more than 15 years. Show less

Content creation included online video, blogs, articles, infographics and other materials that were published to various owned corporate digital channels and social media.Responsible for prioritizing and handling external media requests from Tier One, regional and local media sources such as the Wall Street Journal, New York Times, Bloomberg, CNBC, Yahoo! News, MSNBC and others. Prepared daily reports of earned media for leadership. Prepared statements, speaking points and… Show more Content creation included online video, blogs, articles, infographics and other materials that were published to various owned corporate digital channels and social media.Responsible for prioritizing and handling external media requests from Tier One, regional and local media sources such as the Wall Street Journal, New York Times, Bloomberg, CNBC, Yahoo! News, MSNBC and others. Prepared daily reports of earned media for leadership. Prepared statements, speaking points and speech writing for senior leadership, as well as press releases and media alerts.Part of the crisis media communications team and brand reputation team, with experience in social media content management, corporate newsroom administration and editorial planning. Show less

Wrote press releases, brochures, newsletters, white papers, and advertising copy for TV, radio, print and websites. Produced as well as managed content for social media. Responsible for creative direction of writers and designers to produce marketing collateral. Worked with printers, advertising/media representatives and various vendors to manage print and digital projects. Researched and recommended company infrastructure upgrades such as payroll system, network, phones, etc. Active in billing… Show more Wrote press releases, brochures, newsletters, white papers, and advertising copy for TV, radio, print and websites. Produced as well as managed content for social media. Responsible for creative direction of writers and designers to produce marketing collateral. Worked with printers, advertising/media representatives and various vendors to manage print and digital projects. Researched and recommended company infrastructure upgrades such as payroll system, network, phones, etc. Active in billing clients and company finances.Clients have included EverGreen RV, LifeStyle Luxury RV, Skyline, Regency RV, Lippert, StateWide Windows, BluDot brakes, Truck Accessories Group and several other industrial B2B companies.Classic Communications is a full-service Public Relations, Marketing, Advertising and Communications firm specializing in Business to Business Industrial Product Promotion, Outdoor Recreational Product Promotion, Consumer Product Introductions, Educational & Civic Promotions and Campaign-Based Strategic Marketing. Classic also has a journalistic component and contributes regularly to publications such as RV News, Woodall's Campground Management and RV Business Magazines, as well as blogs and other periodicals. Show less

Writer and editor for advertising, point-of-purchase, packaging, publications, newsletters, scripts, brochures and training publications for Maytag, Whirlpool and Amana brands, United Federal Credit Union, Renaissance Athletic Club, Stryker and other agency clients as assigned. Responsible for yearly brand planning strategy and content for Maytag as well as client presentations for ongoing creative projects. Extensive knowledge of retail experience, strategy and brand building.Worked… Show more Writer and editor for advertising, point-of-purchase, packaging, publications, newsletters, scripts, brochures and training publications for Maytag, Whirlpool and Amana brands, United Federal Credit Union, Renaissance Athletic Club, Stryker and other agency clients as assigned. Responsible for yearly brand planning strategy and content for Maytag as well as client presentations for ongoing creative projects. Extensive knowledge of retail experience, strategy and brand building.Worked with Gladiator GarageWorks clients and channel partners to produce marketing collateral, in-store displays, product packaging and point-of-purchase materials. Supervised projects through all phases of creative development all the way through to production and fulfillment. Responsible for tracking hours, managing scope and budgeting, as well as ongoing brand planning and strategy. Show less

Wrote press releases, brochures, newsletters, white papers, and advertising copy for TV/radio, print, website copy and content for social media. Classic Communications is a full-service Public Relations, Marketing, Advertising and Communications firm specializing in Business to Business Industrial Product Promotion, Outdoor Recreational Product Promotion, Consumer Product Introductions, Educational & Civic Promotions and Campaign-Based Strategic Marketing. Responsible for supervising writers… Show more Wrote press releases, brochures, newsletters, white papers, and advertising copy for TV/radio, print, website copy and content for social media. Classic Communications is a full-service Public Relations, Marketing, Advertising and Communications firm specializing in Business to Business Industrial Product Promotion, Outdoor Recreational Product Promotion, Consumer Product Introductions, Educational & Civic Promotions and Campaign-Based Strategic Marketing. Responsible for supervising writers and designers to create marketing collateral. Worked with printers, advertising representatives and various vendors to manage print and digital projects. Show less

Editor/Writer for quarterly casino publication Destination: Cache Creek. Also in charge of public relations and all written content for Northern California's largest casino resort housing 3,000 slot machines, a 28 table poker room and 150 table games, along with a 200 room hotel, spa, and an 18 hole championship golf course, the Yocha-De-He Golf Club. In addition to creating press releases and handling media, I worked to promote entertainment in our Club 88 venue, including headliners in the… Show more Editor/Writer for quarterly casino publication Destination: Cache Creek. Also in charge of public relations and all written content for Northern California's largest casino resort housing 3,000 slot machines, a 28 table poker room and 150 table games, along with a 200 room hotel, spa, and an 18 hole championship golf course, the Yocha-De-He Golf Club. In addition to creating press releases and handling media, I worked to promote entertainment in our Club 88 venue, including headliners in the fields of music, comedy, and world/ethnic acts. Was active in creating marketing strategy and developing campaigns with a highly creative, experienced and professional team of designers, advertising buyers and front-of-house staff. Show less

Writer and editor for an award winning daily newspaper in Northern Michigan working on news, features, sports, city, courts, and cops beats. Also managed the night reporting and pagination staff. Gained a good working knowledge of printing requirements and layout using InDesign.

Worked with Marketing Department to produce text, graphics, audio, and video programming content on resort television channels, web pages, and large display LED road sign for internal and external clients. Administered servers for all communications systems and customer informational kiosk network. Provided technical expertise and guidance on all new communications equipment installs including wiring and engineering of systems during new construction projects. Developed new communications… Show more Worked with Marketing Department to produce text, graphics, audio, and video programming content on resort television channels, web pages, and large display LED road sign for internal and external clients. Administered servers for all communications systems and customer informational kiosk network. Provided technical expertise and guidance on all new communications equipment installs including wiring and engineering of systems during new construction projects. Developed new communications policies and yearly budgeting for the department. Responsible for internal and external web page administration, sound engineering for all live acts appearing on the resort stage, and audio visual needs fulfillment for conference center facilities. Show less

Assisted agent in placing theatrical talent, writers, and directors in Hollywood features, television series, movies of the week, and independent features. Directly handled episodic television and independent features. Worked daily with directors, producers, casting directors, talent, and other entertainment executives.

Worked with an amazing creative team on a variety of projects in two state-of-the art facilities. Procured work on audio, video, film-to-tape transfer, editing, studio, and graphics services with independent producers, television networks and governmental agencies in Washington D.C. Managed projects through all phases of production.