Ceara Burden, M.A. Email & Phone Number

New York, NY, US

• Develop core messaging for government, non-profit and community-focused companies and organizations
• Develop both long-term and short-term thought leadership plans, focusing on building and maintaining the brand voice and vision, and identify key targets based on overall reach and story focus
• Conceptualize and execute all deliverables needed for thought leadership, including but not limited to: story copy, web banners and profile photos for LinkedIn profiles, accompanying captions, future stories and.
• Conceptualize and execute comprehensive media strategies and client assets for internal and external audiences, including but not limited to: digital, paid social, media relations, social media, internal marketing and.
• Create and modify project management timelines for creative assets, photoshoots, video shoots and other miscellaneous client deliverables to ensure projects remain in-scope, on-time and within budget
• Conduct strategic marketing on client social channels through community management

Nashville, Tennessee, United States

• Execute copy for approximately 1,650 digital ads, a variety of video storyboards, blogs, and website copy
• Collaborate with others to conceptualize effective social strategy for paid and organic social
• Research market trends for a variety of industries including hospitality, construction, food service, health, pet food and accessories, and beauty, amongst others
• Pitch and locate possible media placements for clients
• Created and executed social campaigns resulting in the largest Grand Opening for Chicken Salad Chick in the franchise’s history

• Created and analyzed content for the National Alumni Association’s three social media platforms
• Wrote articles and press releases for the magazine’s quarterly publications
• Created social media campaigns, “Tide the Knot” and “Rolling Into Adulthood,” which raised content engagement by 486% in a one-week period
• Identified and created content supporting the University of Alabama’s brand

Tuscaloosa, Alabama, United States

• Produced content for The College of Human Environmental Sciences’ social media platforms and analyzed its impact on social media
• Hosted fashion shows for the Textiles and Design Programs at the college
• Created and hosted “Pop-Ins,” new video series for the Fashion Archive at the University of Alabama.

Phoenix, Arizona, United States

• Nominated and financially supported by The College of Communication and Information Sciences to represent The University of Alabama
• Researched COVID-19’s impact on people with disabilities
• Collaborated with 38 of the nation’s top student journalists to produce a national multimedia project and social media outreach

I helped prepare children ages 6-12 years-old for their roles in children's theater productions. I additionally helped children improve their literacy through MTC's first annual Reader's Theater program. When I was not leading the Reader's Theater Program, I helped create set pieces and props, select costumes, create costumes, work lights and sound and.

Master'S, Journalism, 4.0

Bachelor'S, News Media, 4.0