Carla Atkinson

Carla Atkinson Email and Phone Number

Independent content creator, communications professional @ ATKINSONWORDS
United States
Carla Atkinson's Location
Raleigh-Durham-Chapel Hill Area, United States
Carla Atkinson's Contact Details

Carla Atkinson personal email

About Carla Atkinson

I’ve been making a living writing and telling stories for a few decades, launching my career on a glamorous note during college, when I worked as a reporter and columnist (“Sharing Recipes”) for a small-town weekly newspaper in Rural Hall, NC.In the years since I shared recipes and reported small-town news, I’ve found my English degree from Wake Forest to be a ticket to many rewarding work experiences, including: • Editing magazines for research institutes full of PhDs.• Editing the official fan club magazine for New Line Cinema’s blockbuster "The Lord of the Rings" film trilogy.• Writing copy for party games.• Editing dispatches from many non-native-English-speaking correspondents about political, economic and cultural developments in former Soviet bloc countries for a magazine in Prague. • Profiling resilient, graceful cancer patients and writing about cancer research.• Writing marketing copy for business analytics software. • Working on effective, clear employee communications at a large pharma company.• Handling all web content, blogs and social media for several small companies.My experience ranges from writing a few paragraphs of cut-to-the chase marketing copy to creating glossy magazines. I can tackle serious, complex topics or strictly entertaining fare.Over 30-plus years, I've worked with businesses and nonprofits from home bases that included Washington, D.C., Prague and several cities in the Southeast. Clients, past employers and collaborators include SAS (analytics software), the Cabinet Makers Association, The News and Observer (daily newspaper in Raleigh, NC), Duke Cancer Center, GlaxoSmithKline, New Line Cinema, the Open Media Research Institute, Worldwatch Institute and NC BioNetwork. I look forward to working with you. Carla Atkinsonatkinsonwords.comcarla.atkinson@atkinsonwords.com

Carla Atkinson's Current Company Details
ATKINSONWORDS

Atkinsonwords

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Independent content creator, communications professional
United States
Carla Atkinson Work Experience Details
  • Atkinsonwords
    Independent Content Creator, Communications Professional
    Atkinsonwords
    United States
  • Atkinsonwords
    Independent Writer, Editor, Content Creator
    Atkinsonwords May 2010 - Present
    Raleigh-Durham, North Carolina Area
    For 14 years, ATKINSONWORDS has provided extensive expertise in writing, editing, communications and content creation to a variety of business and nonprofit clients. The work I do includes:• Creating compelling content for new or revamped websites.• Editing/managing magazines. • Creating and/or ghost-writing blog posts and thought leadership pieces.• Conducting interviews and writing success stories and other promotional content.• Creating social media and other graphics via Canva. • Writing marketing copy, social media posts and fund-raising materials.• Editing educational materials and grant applications. • Writing product copy. • Writing long-form content, such as white papers. I’m honored to work with small businesses, educators, foundations, trade associations, manufacturers, UX (user experience) design companies, and healthcare providers.A few examples of favorite projects: • The design and editorial reboot of a trade association magazine (see next entry).• Creating an internal comms blog. • Taking an in-person pharma manufacturing course and collaborating with subject-matter experts to convert it to an online module. • Editing a grant application for a National Endowment for the Humanities grant to fund an exhibit for young people about the history of Black entrepreneurship in NC, dating back to the slavery era.• Writing success stories about the career-changing power of a single community college course.• Helping many small businesses tell their stories.
  • Cabinet Makers Association
    Managing Editor
    Cabinet Makers Association May 2017 - Present
    United States And Canada
    Write and edit all of the content for Profiles, the quarterly magazine of the Cabinet Makers Association (CMA), a trade association for US and Canadian cabinet makers. ATKINSONWORDS has been overseeing this project on a contract basis in close collaboration with the executive director.• Help finalize the lineup for each issue.• Set up and conduct interviews. • Write all features and most short items.• Ghostwrite pieces as needed.• Seek out high-res images.• Help map out the issue.• Review and provide feedback and direction on several rounds of layouts.• Proof the final pages.
  • Glaxosmithkline
    Internal Communications – Writing, Editing, Strategy (Part-Time)
    Glaxosmithkline Jul 2013 - Jan 2016
    Research Triangle Park
    Alongside my independent writing/editing work at ATKINSONWORDS, I provided communications and writing support to several groups within GlaxoSmithKline, including compliance, IT, and finance. I also collaborated with the rest of my team on communications to the sales organization in the field, edited blogs, provided feedback on training modules and helped with scripts and speeches. Based on past experience, I recommended early on the addition of an automated system so that internal clients could submit their communications requests online. In Fall 2015, I helped review the system in its testing stage and wrote an introduction and helpful hints for people coming to the Internal Comms site for assistance. The submission system is now up and running.
  • Sas
    Corporate Communications Specialist
    Sas Jun 2003 - May 2010
    Raleigh-Durham, North Carolina Area
    Collaborated with field marketers and graphic designers to create direct-mail and digital marketing campaigns for the world's largest privately held software company. Wrote copy for print and digital collateral and helped to guide materials through the approval, design and print process. Won an international award from the Society for Technical Communications, as well as a "Best in Show" for the Carolina Chapter. Was on the writing team for the company's submission for Fortune Magazine's "Best Companies to Work For" competition in 2010; SAS garnered the #1 spot for the first time.
  • Decipher, Inc
    Managing Editor
    Decipher, Inc Sep 2000 - Jun 2003
    Oversaw the creation of "The Lord of the Rings Fan Club Official Movie Magazine," a bimonthly glossy focusing on the story behind the film trilogy, published in partnership with New Line Cinema. Single-handedly planned issues, assigned freelance articles, wrote features, edited all copy, and managed design and production. Previously served as public relations and marketing manager for the company, producing promotional materials and collaborating on marketing plans for its successful line of games. Wrote promotional pieces for a campaign to win an exclusive contract from Starbucks.
  • Duke Medical Center
    Senior Public Relations Specialist
    Duke Medical Center May 1999 - Sep 2000
    Raleigh-Durham, North Carolina Area
    Produced publications and handled communications operations for the Duke Comprehensive Cancer Center. Wrote articles for a variety of Duke Medical Center development, fund-raising and alumni publications. Revamped Cancer Center development newsletter. Worked as part of a team redesigning and expanding the Duke Cancer Center Web site.
  • Mcclatchy Newspapers
    Online News Editor
    Mcclatchy Newspapers Dec 1997 - May 1999
    Selected and edited news copy for Nando.net, a pioneering New Media operation providing constantly updated national, international, political, business and sports news. Formatted news stories and photos for the Web. Trained new editors.
  • Transition Magazine
    Senior Editor
    Transition Magazine Jan 1995 - Aug 1996
    Prague, The Capital, Czech Republic
    Edited articles on political, economic and social developments in the former Soviet Union and East-Central Europe for bimonthly news magazine. Also served as deputy editor overseeing electronic publications. Co-edited Building Democracy 1995, the first in an annual series of books covering politics in East-Central Europe and the former Soviet Union.
  • Collegebound
    Director
    Collegebound Oct 1991 - Jan 1995
    Washington D.C. Metro Area
    Served as director of this new mentoring and scholarship program for at-risk junior and senior high students on a volunteer basis. Became the first full-time, salaried employee in September 1994. Planned fund-raisers, wrote grants and was heavily involved in community and donor relations. Recruited and supervised students and volunteers.
  • World Watch Magazine
    Senior Editor
    World Watch Magazine May 1992 - Jun 1994
    Washington D.C. Metro Area
    Edited features and departments and wrote articles for this bimonthly international environmental publication of the Worldwatch Institute. Managed copy flow, production and foreign translations. Supervised two assistants in handling circulation and fulfillment.
  • Public Citizen
    Associate Editor
    Public Citizen Mar 1990 - May 1992
    Washington D.C. Metro Area
    Wrote and edited feature articles and briefs on politics, law, health care reform, consumer issues and the environment for this nationally circulated bimonthly. Collaborated with editor and art director on the layout and production of the magazine.
  • Time Magazine
    News Desk Assistant
    Time Magazine Oct 1989 - Jan 1990
    Washington D.C. Metro Area
    Filled temporary news desk positions and assisted correspondents with reporting when necessary.
  • The News & Observer
    Staff Writer
    The News & Observer Aug 1987 - Jul 1989
    Raleigh-Durham, North Carolina Area
    Covered local government, education and law enforcement for this daily newspaper. Wrote spot news stories, profiles and features.

Carla Atkinson Skills

Writing Editing Copyediting Copy Editing Publications Blogging Books Storytelling Magazines Copywriting Marketing Communications Public Relations Press Releases Journalism Social Media Marketing Content Management Speech Writing Creative Writing Research Corporate Communications Strategic Communications Proofreading Publishing New Media Non Profits Marketing Social Media Web Content Content Strategy Content Development Freelance Writing Editorial Feature Articles Online Publishing Media Relations Internal Communications News Writing Fundraising Publicity Crisis Communications Politics Newspapers Newsletters Web Content Writing Marketing Copy

Carla Atkinson Education Details

Frequently Asked Questions about Carla Atkinson

What company does Carla Atkinson work for?

Carla Atkinson works for Atkinsonwords

What is Carla Atkinson's role at the current company?

Carla Atkinson's current role is Independent content creator, communications professional.

What is Carla Atkinson's email address?

Carla Atkinson's email address is at****@****hoo.com

What schools did Carla Atkinson attend?

Carla Atkinson attended Wake Forest University, Wake Forest University.

What are some of Carla Atkinson's interests?

Carla Atkinson has interest in Children, Blogging About Kids' Books, Traveling, Civil Rights And Social Action, Politics, Environment, Education, Reading, Running, Human Rights.

What skills is Carla Atkinson known for?

Carla Atkinson has skills like Writing, Editing, Copyediting, Copy Editing, Publications, Blogging, Books, Storytelling, Magazines, Copywriting, Marketing Communications, Public Relations.

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