Cecelia Debroff Email & Phone Number

New York City Metropolitan Area

Manager of Strategic Accounts for both /alert Marketing and Medscape, WebMD subsidiaries.

New York City Metropolitan Area

Managed /alert Marketing business unit Marketing Solutions team efforts. Led team internship program, managing a direct report for over a year. Supported Sales Representatives and Senior Management Leaders with Sales efforts across both /alert Marketing and Medscape on key accounts.

New York City Metropolitan Area

Partnered with Sales Representatives on Medscape and /alert Marketing (WebMD Subsidiaries) to create effective media proposals for agency partners and pharmaceutical clients.

Trumbull, Connecticut, United States

In this role, I was the second hire of a new team focused on enhancing digital marketing strategies and conference microsites. I conducted A/B tests, built and executed email marketing campaigns, and implemented social campaigns that increased conversion rates and registrations by over 60%.I developed copy and content for marketing campaigns, decks, one-sheets, collateral, and presentations for sales. I conducted surveys both online and in-person to capture customer feedback.

New York City Metropolitan Area

In this role, I established the company's first campaign to capture email addresses. We converted thousands of users to membership through onsite interstitials. This contribution substantially impacted future marketing efforts by capturing 1st party data for the first time.By implementing SEO strategies, I enabled the acquisition of thousands of new and unique users in onsite traffic. I increased app downloads by over 200% by optimizing app-store keywords, imagery, and encouraging users to write reviews. I grew social media following and engagement by implementing both organic and paid strategies on Facebook and Instagram.

New York City Metropolitan Area

In this start-up environment, I gained hands-on experience, wore several hats, and punched above my weight as the only intern on staff.I partnered with a developer to build and optimize UX of business resources and a curated product catalog on the company website. I researched and implemented best practices for Google Analytics and UTM links in digital campaigns. I built and developed the company's first-ever community platform, connecting co-working space members in a digital format. I organized and executed onsite community events for interior designers. I worked with a creative writer to develop, build, and execute compelling email marketing campaigns.

New York City Metropolitan Area

In this role, I generated over $1M in new B2B business through direct marketing campaigns, primary and secondary research, and direct contact with relevant stakeholders and executives.

New York City Metropolitan Area

In this role, I worked alongside the founder to run online business operations, manage website and social media platforms, create email campaigns and creative content, fulfill client orders, organize financial statements and reports, and facilitate events showcasing products.

New York City Metropolitan Area

In this role, I managed and maintained pool-side safety as a lifeguard and group swim instructor at various locations in New York City.

Trumbull, Connecticut, United States

In this role, I managed and maintained pool-side safety as a lifeguard and group swim instructor at a public pool in Trumbull, CT.