Cecelia Henderson Email & Phone Number

New York, Ny, Us

Digital Marketing business partner who can design customized digital marketing to attract and retain customers through strategic internet marketing. Able to provide you with a comprehensive digital marketing strategy that is fully integrated with your overall marketing strategy.Able to improve your internet visibility and strengthen the online reputation of your business.Certified in Social Selling.

Responsible for driving increased awareness for this non-profit membership organization composed of women business owners and those who wish to do business with them.

Developed strategy and initiatives for US-based General Health Clinical Franchise with particular emphasis on the building services focused on improving the productivity of healthcare providers. Manage a broad portfolio of tests relevant to general health assessment and most often prescribed by Primary Care Providers including Vitamin D and Testosterone.

Led Strategic and Tactical Marketing of Esoteric Testing Services. Commercialized novel tests targeting Cardiovascular, Oncology and Infectious Disease States. Successfully launched tests focused on risk assessment for Ovarian Cancer, risk assessment for MS Medication, and response to the cardiovascular antiplatelet agent clopidogrel.

Drove marketing functional excellence and provided leadership to the business development capability for the Preanalytical Systems (Medical Device) business. Implemented best practices in marketing, including market research, commercialization, opportunity assessment, and forecasting.Led Global Marketing for a $400MM segment of the business. Developed marketing strategies and tactics to achieve business growth targets. Particular focus on product development marketing and driving market penetration of first and second-generation safety-engineered devices.

Led Strategic Marketing activities driving growth for venous access medical devices, both conventional and safety-engineered. Led Marketing involvement in Six Sigma product development initiative (Design for Six Sigma - DFSS). Conducted extensive voice of customer interviews in US, Europe, and Asia to develop deeper organization understanding of customer needs regarding medical products.

Managed the fastest growing specimen acquisition devices in the business.Provided marketing leadership to several product development teams. Led market research activities that guided the product development process.Developed and implemented US marketing plans to drive growth and achieve objectives.

Managed Rx ophthalmic medications. Launched "first in its category" antiallergy eye drop into competitive $30MM market with multifaceted promotional campaign targeted at physicians and consumers.

Developed and implemented marketing strategies to support dermatology product lines including Photoplex (OTC suncreen) and Fluoroplex (topical chemotherapeutic agent for skin cancer).

Led market development/expansion activities for vaccine and osteoporosis product in pre-launch phases (I and II). Evaluated market potential for new product candidates. Managed fixed-combination antihypertensive market penetration efforts. (1990 - 1992)Earlier experience includes positions in Field Sales, Market Research, and Marketing Communications.

Mba, Marketing, General Management

Ba, Economics

Education record