Cecelia Henderson

Cecelia Henderson Email and Phone Number

Marketing Consultant @ Marketing Edge Advantage, LLC
New York, NY, US
Cecelia Henderson's Location
New York City Metropolitan Area, United States
Cecelia Henderson's Contact Details
About Cecelia Henderson

MY MISSIONI help business owners and professionals leverage their online presence to get new growth. I’m at my best when I work with businesses that value a strategic approach to marketing and want to create targeted strategies that are in line with their business objectives. I work with Business Owners, Professionals who are focused on growth and want to partner with a marketing expert to get it.WHAT I OFFERI have more than 25 years as a general marketer and business leader which gives me a deep and practical understanding of strategic marketing and the challenges of managing multiple priorities while moving a business forward. I partner with my clients to understand their business and identify the best set of solutions for growth. My services include: Marketing Strategy Development Content Development/ Content Planning/ Content Calendar Website Development Social Media Marketing Search Engine Optimization – SEO Pay Per Click Advertising – PPC Email MarketingCONNECT WITH ME IF YOU ARE LOOKING TO…. Generate more high-quality leads and website traffic Create and leverage content that engages and informs your customers Expand the reach of your products or services Strengthen your reputation Develop a high-impact online presence Gain access to marketing guidance for your businessLET’S TALK! Do you want to discuss how digital approaches can help increase the visibility of your business and generate leads and sales for your business? Reach out to me at cahenderson@wsimarketingedge.com.Although I work with clients anywhere in the US, I am based in NJ and I serve businesses in the Northern New Jersey/ New York Metro area. I’m a member of the North Jersey Chamber of Commerce, the Morris County Chamber of Commerce, and the New Jersey Association of Women Business Owners.

Cecelia Henderson's Current Company Details
Marketing Edge Advantage, LLC

Marketing Edge Advantage, Llc

View
Marketing Consultant
New York, NY, US
Website:
wsiworld.com
Employees:
1147
Cecelia Henderson Work Experience Details
  • Marketing Edge Advantage, Llc
    Marketing Consultant
    Marketing Edge Advantage, Llc
    New York, Ny, Us
  • We Simplify The Internet (Wsi)
    Principal, Wsi Marketing Edge
    We Simplify The Internet (Wsi) Apr 2015 - Present
    Digital Marketing business partner who can design customized digital marketing to attract and retain customers through strategic internet marketing. Able to provide you with a comprehensive digital marketing strategy that is fully integrated with your overall marketing strategy.Able to improve your internet visibility and strengthen the online reputation of your business.Certified in Social Selling.
  • New Jersey Association Of Women Business Owners
    Vice President, Marketing
    New Jersey Association Of Women Business Owners Feb 2019 - Present
    Responsible for driving increased awareness for this non-profit membership organization composed of women business owners and those who wish to do business with them.
  • Quest Diagnostics
    Executive Director, Segment Solutions - General Health & Wellness
    Quest Diagnostics Feb 2013 - Jun 2014
    Developed strategy and initiatives for US-based General Health Clinical Franchise with particular emphasis on the building services focused on improving the productivity of healthcare providers. Manage a broad portfolio of tests relevant to general health assessment and most often prescribed by Primary Care Providers including Vitamin D and Testosterone.
  • Quest Diagnostics
    Director, Commercial Marketing
    Quest Diagnostics 2009 - 2013
    Led Strategic and Tactical Marketing of Esoteric Testing Services. Commercialized novel tests targeting Cardiovascular, Oncology and Infectious Disease States. Successfully launched tests focused on risk assessment for Ovarian Cancer, risk assessment for MS Medication, and response to the cardiovascular antiplatelet agent clopidogrel.
  • Becton Dickinson
    Director, Global Marketing & Business Development
    Becton Dickinson 2005 - 2009
    Drove marketing functional excellence and provided leadership to the business development capability for the Preanalytical Systems (Medical Device) business. Implemented best practices in marketing, including market research, commercialization, opportunity assessment, and forecasting.Led Global Marketing for a $400MM segment of the business. Developed marketing strategies and tactics to achieve business growth targets. Particular focus on product development marketing and driving market penetration of first and second-generation safety-engineered devices.
  • Becton Dickinson
    Global Product Manager
    Becton Dickinson 2000 - 2005
    Led Strategic Marketing activities driving growth for venous access medical devices, both conventional and safety-engineered. Led Marketing involvement in Six Sigma product development initiative (Design for Six Sigma - DFSS). Conducted extensive voice of customer interviews in US, Europe, and Asia to develop deeper organization understanding of customer needs regarding medical products.
  • Becton Dickinson
    Senior Product Manager, Global Business Manager
    Becton Dickinson 1994 - 2000
    Managed the fastest growing specimen acquisition devices in the business.Provided marketing leadership to several product development teams. Led market research activities that guided the product development process.Developed and implemented US marketing plans to drive growth and achieve objectives.
  • Johnson & Johnson
    Marketing Manager, Iolab Corporation
    Johnson & Johnson 1993 - 1994
    Managed Rx ophthalmic medications. Launched "first in its category" antiallergy eye drop into competitive $30MM market with multifaceted promotional campaign targeted at physicians and consumers.
  • Allergan
    Senior Product Manager
    Allergan 1992 - 1993
    Developed and implemented marketing strategies to support dermatology product lines including Photoplex (OTC suncreen) and Fluoroplex (topical chemotherapeutic agent for skin cancer).
  • Merck
    Product Manager, Cardiovasculars, Vaccines, Fosamax
    Merck 1984 - 1992
    Led market development/expansion activities for vaccine and osteoporosis product in pre-launch phases (I and II). Evaluated market potential for new product candidates. Managed fixed-combination antihypertensive market penetration efforts. (1990 - 1992)Earlier experience includes positions in Field Sales, Market Research, and Marketing Communications.

Cecelia Henderson Skills

Medical Devices Strategy Market Analysis Marketing Strategy Global Marketing Digital Marketing Competitive Analysis Pharmaceutical Industry Market Research Seo Social Media Marketing Google Adwords Digital Analytics Search Engine Optimization

Cecelia Henderson Education Details

Frequently Asked Questions about Cecelia Henderson

What company does Cecelia Henderson work for?

Cecelia Henderson works for Marketing Edge Advantage, Llc

What is Cecelia Henderson's role at the current company?

Cecelia Henderson's current role is Marketing Consultant.

What is Cecelia Henderson's email address?

Cecelia Henderson's email address is ca****@****ine.net

What schools did Cecelia Henderson attend?

Cecelia Henderson attended Columbia Business School, Barnard College, Georgetown Visitation Prep.

What skills is Cecelia Henderson known for?

Cecelia Henderson has skills like Medical Devices, Strategy, Market Analysis, Marketing Strategy, Global Marketing, Digital Marketing, Competitive Analysis, Pharmaceutical Industry, Market Research, Seo, Social Media Marketing, Google Adwords.

Who are Cecelia Henderson's colleagues?

Cecelia Henderson's colleagues are Алена Тимофеева, Andr� Costa, Diederik Van Buuren, Jade Cadd, Richard Black, Erwin Zhang, Roger Frechette.

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