Cecilia Anderson Email & Phone Number

Florida, United States

In her role, Cecilia combines over 20 years of marketing and business consulting experience with a deep understanding of human behavior to create impactful strategies that foster collaboration and innovation.Key Responsibilities:- Develop and implement tailored marketing strategies aligned with clients' business goals- Lead marketing campaigns to boost market share and brand loyalty- Drive revenue growth through creative solutions- Integrate human insights into marketing strategies for deeper audience resonance- Contribute to organizational culture development and employee potential unlocking

Miami, Florida, United States

Empowering personal and professional growth by helping individuals identify and overcome limiting beliefs and behaviors. Employing a holistic approach to unlock latent potential, fostering self-awareness, resilience, and a positive mindset. Guiding clients towards meaningful change, empowering them to achieve their goals and transform their lives and health.

Argentina - United States

Developed brand and marketing strategies to capitalize business opportunities as a result of market and consumer insight analysis. Created comprehensive business plans outlining strategies for increased revenue and market growth.When required, implemented strategies, and monitored their effectiveness, adjusting as necessary for optimal client success.Provided ongoing support and consultation to ensure strategies alignment with business objectives.Some clients: Pepsico, Pegasus group, Tortugas Open Mall, Compañía de eventos SA, La Terraza Eventos, Alquimia Catering.

Raid & Baygón Sr. Brand Manager. Responsible for the development and implementation of the commercial and communication strategy of company´s top brand in Argentina, Chile, Uruguay & Paraguay focused on market share growth, brand development and profit increase. Leader of local and regional projects. People management.

Responsible for:- Development and implementation of new products’ commercializing strategy,- Development and implementation of promotional activities, - Development of tactic and strategic plans for growing sales, market shares and distribution levels of products managed.

Responsible for the development and implementation of the commercial and communicational strategy of Air Care category (Glade Brand) for Argentina, Chile, Uruguay and Paraguay.

Organizational Coach, Coaching

Certified Bodytalk Practitioner, Alternative And Complementary Medicine And Medical Systems

8.15, Bachelor Degree In Business Administration

Activities and Societies: Participated in Junior Achievement in 1995 winning best salesman prize

Situational Leadership

Brand Equity And Packaging Plus

Succesful Promotions And Launches

Innovation

Project Management

Change Management

Negotiation

Communication And Brand Equity

Strategic Thinking And Planning

Financial Analysis

Media Planning

Advertising Plus

Market Research Method And Techniques

Bilingual High School Diploma