Cecilia Moreira Email & Phone Number

Frisco, Texas, Us

Plano, Texas, Us

-Oversaw the $1.8M First Insight program companywide, including training, sales reporting, and working with product development teams and buyers in multiple departments. -Tracked investments by managing the item count for the entire year. -Directed CRM marketing for first insight email execution and landing page and tracked email responses to deliver vital insights. -Launched new enhancements on a vital technical tool, improving user experience online.-Managed cross divisional relationships with all Directors, DMM, Senior Buyers in every category for JCPenney; Women’s, Men’s, Kids, Home and JCP.com team.

Plano, Texas, Us

-Oversaw Sleepwear, Jr intimates, and Hosiery items on JCP.com-Reduced Ohno’s Report (product and pricing mistakes) by $500K in Sleepwear by collaborating with vendors, buyers and the Apex teams to get product, swatches, and prices displayed correctly.-Trained 4 new merchandise assistants, driving an overall increase in productivity.-Improved IBO process, reducing incorrect sub-lots, color descriptions, and sample processes 85%. -Collaborated with marketing teams to manage the marketing tracker, comp shop ads, and art buyers, ensuring streamlined operations.

Minneapolis, Mn, Us

Manage and execute +2000 Omni-channel promotions across Health and Beauty divisions.Manage multiple enterprise timing and action deadlines, while working with merchants to trouble shoot issues that arise from complex promotion schedules. With an opportunity to improve our process I developed a business process with VP leadership and buy in, resulting 90% improvement of promo accuracy.Collaborate with Merchant and Creative teams to represent merchant team for all endcaps in-store marketing and creative sourcing priorities.Oversaw logistics and execution for the Beauty Concierge program resulting in 401 stores opening, resulting an increase of $2M in beauty sales for 2016. Manage all Beauty samples for marketing: social media, direct mail, and billboards.

Minneapolis, Mn, Us

Collected $170 Million in Vendor Income for 2013 and increase of 48 % compare to LY.Closed $3 M margin gap by analyzing vendor income agreements for financial forecast and coordinating with 8 Buyers and over 100 Healthcare Vendors to close outstanding payments. Led strategies including Marketing Promotions, Accrual, Gift cards, BOGOs and Markdowns for over the counter Healthcare. Awarded for the Healthcare Quarterly Recognition Award for Q4-Managing/Collecting millions of dollars, improve on-time collections, strategic project to help hit 2014 Gross Margin goal and Captainship for Cartwheel an (app for Target) to ensure we have the right offers at the right time.

Minneapolis, Mn, Us

•Successfully completed Merchandise Specialist training took over daily sales report, spring and fall items setups.•Worked on a project my buyer assigned; to create new sub-classes, styles, and organized over 900 items into the new sub-classes/styles in a period of two months. •Managed all samples for Q4 including Toy Catalog, Circular, and Target.com.

Eden Prairie, Minnesota, Us

Responsible for execution of visual product styling, to achieve the desired look or brand image of a particular products such for jewelry, fashion, handbags, skin products, shoes, watches and cooking shows. Ownership of the flow of merchandise from the point of delivery to the sales floor, requesting samples from inventory and ensuring the right merchandise is in stock.Communicate problems and issues surrounding the live show execution to producers, directors and management.

•Analyzed research trends to develop products including color, trends, and cuts for spring collection. •Directed the production of Shirin’s 2011 Spring Fashion Show.•Established and maintained relationships with Boutiques, and buyers in order to market upcoming trunk shows at the Dallas Market.•Brand Marketing: developed events to showcase Shirin Askari new line at Boutiques, High-End Hair Salon and the World Trade Center in DT Dallas.

Bachelor Of Science, Fashion Merchandising

Study Abroad, Fashion Marketing