Cecil Lerer Email & Phone Number

New York City, London Uk

ASI has been in business for over 7 years. We are a management consulting and technology development company, operating in the marketing communications, digital & traditional media and financial services sectors. Assignments undertaken include:• Strategic Consulting for ERP Solutions (SAP, PeopleSoft, Microsoft Dynamics, and traditional ad agency systems)• Margin Improvement initiatives utilizing ASI's proprietary technology, with a proven record of significantly increasing agency profit margins• IT assessments/audits: Infrastructure, Business Applications, Compliance, Security, Data Recovery, Operational Risk Assessment• Design and build of real time media platforms• Design and build of digital media applications• Design and build cross-media platforms, linking traditional and digital media• Design and build of SEM business applications• Counseling PE firms and provision of resources for tech start-ups • Business Analysis & System Design• Big Data Reporting & Analytics

Greater New York City Area

LeanFin provides a comprehensive set of Financial Enterprise Solutions mapped to a robust technology architecture integrated with a proven delivery and support model. The LeanFin ECO System is our core product offering and together with professional services delivery, constitutes the basis for any engagement.

Greater New York City Area

Running ASI, a technology development and management consulting company, operating in the digital media, marketing communications and financial services sectorsAssignments undertaken include:• IT assessments/audits: Infrastructure, Business Applications, Compliance, Security, Data Recovery, Operational Risk Assessment• Design and build of real time media platforms• Design and build of digital media applications• Design and build cross-media platforms, linking traditional and digital media• Design and build of SEM business applications• Counseling and provision of resources for tech start-ups • Business Analysis & System Design• Big Data Reporting & Analytics• Strategic Consulting for ERP Solutions (SAP, PeopleSoft, Microsoft Dynamics)• Margin Improvement initiatives utilizing ASI proprietary technology

January 2004 to January 2009Executive Director, Global Business ApplicationsInterpublic Group of Companies NYSE:IPG – New York, NY• Oversight of strategy, local and off-shore development, marketing and deployment of IPG’s internal and outsourced business applications, including ERP, Client Budgeting & Planning, Media, Business Intelligence and Reporting Systems• Led media system transition to Microsoft’s .NET platform. • Managed evolution of digital media platform including implementation of the first ever operational media exchange in Japan.• Successfully grew IPG’ s internal market economy by over 1000% in terms of number of active system users

Toronto, On, New York, Ny And Los Angeles, Ca

• M&A guidance and due diligence across multiple acquisitions• Turnaround Management following acquisitions and consolidations• Global Shared Services/CBO implementations• Margin improvement initiatives using proprietary methodologies developed • BPM and Workflow Improvement studies• Client Profitability Studies & Agency/Advertiser Compensation strategies• Margin Improvement initiatives• Member of Saatchi team that launched Zenith (now ZenithOptimedia) in the United States with lead responsibility for technology consolidation