I led a team of Data Scientists and User Researchers, embedded within the Personalisation Mission. Our role covered the entire product development cycle, offering critical support from the initial stages of product discovery through to the final stages of product validation.Key achievements: - Facilitated the efficient contribution of qualitative and quantitative insights across key company initiatives, enabling data-informed decision-making. - Led an initiative that integrated a broad range of data into our experiments, focusing on assessing the overall impact of product and feature development, including effects on gross profit. This approach led to a significant enhancement in our scenario analysis capabilities.- Joined forces with senior leadership to create and implement a metric framework aligning company-wide metrics with specific products and features targets. It enhanced knowledge sharing and fostered collaboration across missions and business verticals.

Hosco is the world's largest Hospitality career platform daily bridging the gap betweenthousands of talented hospitality professionals and exceptional career opportunitieswithin top-tier hospitality companies. I led the Product, Technology, and Data teams,while also strategically driving the B2C and B2B Growth initiatives.Key achievements: - Worked closely with the executive team to secure additional funding successfully and help them prepare for the following round.- Articulated a new product vision and defined and executed the product strategy, leading to significant outcomes including a comprehensive rebranding initiative.- Reorganized the product and technology team to prioritize key areas, adapting to limited resources and the adverse effects of COVID on the hospitality sector.- Led a data initiative funded by Eurecat to improve matching of jobs and candidates which led to a meaningful increase in job applications.

Global position supporting all Adevinta owned marketplaces among which: leboncoin.fr, infojobs.net, fotocasa.es, coches.net, subito.it, willhabend.atAs a member of the global Product & Tech organisation, I took the lead in forming and managing the Global Insights unit, encompassing online marketplaces and media houses across over 36 international operations. My leadership extended to a central team of more than 30 data engineers, data scientists, and product analysts. These professionals were involved in multi-functional teams, significantly contributing to key global product and growth initiatives.Key achievements:- Played a key role in the design and execution of the group-wide data strategy.- Engineered a comprehensive 360-degree view of users, leveraging integrated data sources for enhanced user insights.- Lead the design and implementation of a global metrics framework to align group wide metrics with local KPIs providing the teams with useful benchmarks across the group and enabling knowledge sharing and collaboration.

Global position supporting all Schibsted local marketplaces among which: blocket.es, finn.no, tori.fi, jofogas.hu, leboncoin.fr, infojobs.es, milanuncios.es, willhabend.de, subito.it, avito.ma, segundamano.mx, fincaraiz.coI led the development and implementation of a global BI and digital analytics strategyfor Marketplaces, integrating both proprietary tools and external analytics vendors. Myteam was pivotal in optimizing data collection and governance across our platforms,effectively dismantling data silos and facilitating a comprehensive 360-degree view ofour users. This approach enabled advanced user segmentation, enhancing useracquisition and retention.Key Achievements: - Grew the central product analytics teams from a team of one to a team of 40 data scientists, analysts and data engineers. This team was instrumental in optimizing data collection and governance across various platforms, ensuring high-quality data management.- Developed and implemented a global Business Intelligence (BI) and digital analytics strategy for Marketplaces, integrating a blend of proprietary tools and external analytics vendors.

Embedded in product and marketing teams, I delivered advanced behavioral analysis and user conversion optimization recommendations. I helped our country managers recruit data experts and implement their web and mobile analytics strategy. I coached and trained digital analysts around the organization.

Pricing analysis and optimization models.

Yield Management. Built an internal pricing optimization pricing model connected to Amadeus and used by our sales agents.

Optimization of Online sales channel.