www.cecilelacoste.com

SELECTED PROJECTS· Creative direction of the leathergood and eyewear global advertisting campaigns· Art direction and developement of the new gifting packaging concept · Creative direction of the new Cartier annual product cataloguesART DIRECTION + ART BUYING· Developement of creative concepts for various artistic projects (advertising campaigns, print projects, catalogues, shootings on models and still life, editorial series, social media posts series, videos, packaging, digital animations...)· Creation and development of creative briefs, visual intentions and moodboards · Trends and creative innovations research· Sourcing of artistic talents for collaborations

CREATIVE + ART DIRECTION· Creative direction and production of visual content for digital, press and e-commerce for all categories of products (Haute Couture, Ready-to-wear, High Jewelry, Timepieces, Dior Men, Dior Maison, Eyewear and Baby Dior)· Working on material for creative meetings : moodboards, inspirations, images references, mock-ups, video mood cuts, video intentions and storyboards.· Art buying + sourcing international talents (photographers, set designers, artists, directors, motion designers..)· Creative lead on the projects, interactions with all the talents about art direction and creative aspects of a visual project (music, styling, set design...)PRODUCTION· Production of shooting and filming in studio, locations, backstage, fashion shows and events environment· Pre and post production managing overseeing : casting, booking creative talents, scouting locations, retouching, editing, video cut, color grading and delivery. Close collaborations with production agencies · Editing, selection of images, page layout · Responsibility for project budgets· Management of a team

· Conception of various projects : lookbook, newsletters, magazine, packaging, brand objects· Photoshootings and creation of content for social medias· Building strategy for social medias and posts on the @bashparis accounts· Shooting coordination for lookbook, ad campaigns and e-commerce