✅ Cécile Batt - Digital Marketing And E-Commerce

✅ Cécile Batt - Digital Marketing And E-Commerce Email and Phone Number

Responsable Marketing Digital - B.U SMB (Maileva) @ Docaposte
Paris, FR
✅ Cécile Batt - Digital Marketing And E-Commerce's Location
Greater Paris Metropolitan Region, France
✅ Cécile Batt - Digital Marketing And E-Commerce's Contact Details

✅ Cécile Batt - Digital Marketing And E-Commerce work email

✅ Cécile Batt - Digital Marketing And E-Commerce personal email

n/a
About ✅ Cécile Batt - Digital Marketing And E-Commerce

- I am fond of Innovation, Webmarketing and User Experience optimization. For 13 years, I have been helping companies of all sizes (from SMEs to large Groups) to develop their digital presence and their online turnover as an in-house employee or a consultant.- SEO specialist- Management of strategic projects in Digital Marketing and E-commerce for major brands in B2B and B2C as Sodexo, Brandt, De Dietrich, Well, Vedette...11 years experience in Sales Management (international environment) - (Retail & Mass market - Hosiery, Lingerie, Home linen industries). Brands : Well, Descamps, Jalla, Jardin Secret, Lacoste, C.Dior, YSL, Armani, Warner Bros.✪ Key skills : ▶️ Major contributor to the digital transformation of the Company in the fields of owned / earned / paid media.▶️ Inbound and outbound E-marketing / Acquisition, Engagement, Conversion :Elaboration of digital strategiesDesign, implementation and supervision of online branding and performance campaigns (SEO, SEA, SMO, e-mailing...), brand content, web analytics & performance improvement, usability, search marketing, international projects.Selection of web agencies (SEO, social media, SEA, web designers, developers) and follow-up.▶️ Management of Strategic Digital Projects (global dimension) :E-Commerce Global Product OwnerTeam leader for E-Commerce & Digital Marketing projectsDeadlines and budget complianceDigital Internal training leader▶️ E-business :Website Management User experienceConversion rate optimizationSales forecast KPIs & DashboardP&L▶️ Languages :French (native language) English (fluent) Spanish (fluent)I am pragmatic, at ease with numbers and analysis, result-driven, able to think conceptually but also to structure and deploy digital tools and strategies in line with business objectives.What matters to me : Pragmatism, Integrity, Humbleness and the challenge to better oneself. #learn

✅ Cécile Batt - Digital Marketing And E-Commerce's Current Company Details
Docaposte

Docaposte

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Responsable Marketing Digital - B.U SMB (Maileva)
Paris, FR
Website:
docaposte.com
Employees:
2992
✅ Cécile Batt - Digital Marketing And E-Commerce Work Experience Details
  • Docaposte
    Responsable Marketing Digital - B.U Smb (Maileva)
    Docaposte
    Paris, Fr
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  • Docaposte
    Digital Marketing, Customer Experience & Communication Manager - B.U Smb (Maileva)
    Docaposte Sep 2022 - Present
    - Définition et mise en place de la stratégie digitale de Maileva (acquisition, conversion)- Refonte du site de marque maileva.com (optimisation UX, technique, sémantique)- Optimisation du référencement naturel de maileva.com - Définition et supervision d'un programme de webinars- Augmentation du nombre de leads et de contrats générés par maileva.com- Mise en place d'indicateurs de suivi sur chaque levier- Coordination de sujets transverses avec différentes entités du groupe La Poste
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  • Softeam
    Digital Strategy And E-Commerce Consultant
    Softeam Apr 2021 - Aug 2022
    Paris Area, France
    Business Project Management Support - Alpes-Maritimes departmentDigital Strategy consulting (marketing, website factory)SEO training
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  • Softeam
    Digital Marketing Manager - Kokoro Lingua
    Softeam Mar 2020 - Mar 2021
    - Definition and launch of kokorolingua.fr- SEO and conversion optimization- Identification / implementation of new acquisition levers
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  • Ametix
    Project Manager | Transformation Office - Mission Chez Sodexo (Benefits And Rewards Services)
    Ametix Oct 2019 - Feb 2020
    Contribute to improve Digital Factory efficiency by - supporting Squad Masters and Product Owners of 2 key projects to focus the Digital Factory's commitment on expected deliverables (sprints & iterations) thanks to a pro-active management of dependencies, releases and a close coordination with countries.- Pinpointing and challenging roadblocks and help solving issues.- Keeping a full and objective project view
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  • Ametix
    E-Commerce Global Product Owner In A Digital Factory - Via Ametix
    Ametix Apr 2018 - Sep 2019
    Issy Les Moulineaux
    Responsible for the design and development of an eCommerce platform enabling a fully online client journey for SMEs relying on the traffic generated by digital marketing. SCRUM methodology. - Definition of the MVP scope- Management and prioritization of the e-Commerce master solution backlog- Functional validation- Animation of workshops/meetings with pilot countries and the various project stakeholders- Animation of agile SCRUM rituals (grooming, sprint planning, sprint reviews...)- Co-management of the roll-out roadmap
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  • Groupe Brandt (Large Appliances)
    Digital Marketing Manager
    Groupe Brandt (Large Appliances) Feb 2013 - Mar 2018
    Rueil Malmaison
    Designed, implemented, updated and deployed the company's various brand and corporate websites - (EMEA + Asia).www.dedietrich-electromenager.frwww.brandt.fr, www.brandt.com, www.brandt.dz, www.brandt.sgwww.vedette.frwww.sauter-electromenager.com (re-design in progress)www.groupebrandt.com- Set up and oversaw online brand awareness, image and performance digital campaigns(SEA, RTB, VOL, retargeting, native ads...)- Designed SEO & content strategy- Implemented the Drive to Store strategy to increase traffic to offline and online distributors shops (Darty, Boulanger, Conforama, Cdiscount,…)- Drove a team of developers & webdesigners (web agencies)- Shared the best practices with the Group subsidiaries
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  • Fagorbrandt (Large Appliances)
    E-Commerce Manager
    Fagorbrandt (Large Appliances) Feb 2011 - Jan 2013
    Ile De France
    - Defined and implemented the new concept of Thomson e-commerce websites and the relevant business organization in less than 3 months. - Audited and implemented SEO upgrades for Fagor websites in Morocco, Portugal and the Czech Republic. - Optimized the user-friendliness and user journey of the websites Maxicook and Clearit.
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  • Textiles Well (Hosiery & Lingerie)
    E-Business Manager
    Textiles Well (Hosiery & Lingerie) Jan 2008 - Jan 2011
    - Launched from scratch of the E-commerce activity (range, marketing plan, partners selection, logistics, design & implementation of the e-commerce website www.well.fr )- Managed the website (E-merchandising, special offers, sales forecasts...)- Monitored KPI, P&L- Designed and implemented SEO, email marketing and SEA campaigns- Pricing policy definitionWeb Marketing strategy :- SEA : paid search campaigns management - SEO : brand content generation, netlinking - E-mailing (acquisition & e-CRM) : campaigns management (road map, product mix, graphic design, mail routing)- Coordination with web agencies- Reporting on KPIs to the Executive Committee and action plan implementation.
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  • Textiles Well (Hosiery & Lingerie)
    Category Manager
    Textiles Well (Hosiery & Lingerie) Sep 2009 - Dec 2010
    Montrouge
    - Panel analysis - Shoppers survey (GfK)- Qualitative study- Usage & Attitude Survey- Complete overhaul of the footwear department of Géant Casino stores.
  • Textiles Well (Hosiery & Lingerie)
    Export Manager
    Textiles Well (Hosiery & Lingerie) Jan 2003 - Aug 2009
    Montrouge
    - BeLux, Russia, Portugal - Achieved a 2M€ net turnover (wholesale)- Negotiated contracts with major purchasing groups- Managed 2 sales agents
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  • Groupe Descamps
    Deputy Export Manager
    Groupe Descamps 2000 - 2002
    Paris Area, France
    - Achieved a 3M€ net turnover (wholesale)- Managed the sales agents and distributors for the brands Jalla, Jardin Secret, Lacoste, YSL and Armani
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  • Groupe Descamps
    Area Manager
    Groupe Descamps 1998 - 2000
    Paris Area, France
    - Achieved a 1.5M€ net turnover (wholesale)
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  • Elis
    Sale Representative
    Elis Oct 1996 - Oct 1998
    Paris
    - New clients hunting to sell industrial cleaning services
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✅ Cécile Batt - Digital Marketing And E-Commerce Education Details

Frequently Asked Questions about ✅ Cécile Batt - Digital Marketing And E-Commerce

What company does ✅ Cécile Batt - Digital Marketing And E-Commerce work for?

✅ Cécile Batt - Digital Marketing And E-Commerce works for Docaposte

What is ✅ Cécile Batt - Digital Marketing And E-Commerce's role at the current company?

✅ Cécile Batt - Digital Marketing And E-Commerce's current role is Responsable Marketing Digital - B.U SMB (Maileva).

What is ✅ Cécile Batt - Digital Marketing And E-Commerce's email address?

✅ Cécile Batt - Digital Marketing And E-Commerce's email address is ba****@****ange.fr

What schools did ✅ Cécile Batt - Digital Marketing And E-Commerce attend?

✅ Cécile Batt - Digital Marketing And E-Commerce attended Essca, Scaled Agile, Inc, Scrum.org, Naïas Formation, Formaseo, Essec Business School.

Who are ✅ Cécile Batt - Digital Marketing And E-Commerce's colleagues?

✅ Cécile Batt - Digital Marketing And E-Commerce's colleagues are Aurelie Drouard, ☁️alexandra B., Hasnaa Mahroug, Duck Geoffroy, Rafael Boucaud, Isabelle Lopez, Soulef Allali.

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