Cécile Fietier Email & Phone Number

Ville De Paris, Île-De-France, France

Suresnes

- Framed and supervised projects : deployment of CK e-learning solutions, engaging learning experiences creation, change management, …- Provided strategic direction: increased usage, digital academies (re)design, ... - Managed & developed the team (up to 16 people / Project managers & functional experts)- Managed the learner marketing expertise - Coordinated tenders activities (project part): deployment strategy & roadmap, budget, ..

Intervened with the Corporate training department on e-learning programs supporting the group’s digital transformation :- Co-developed an international learning curricula to sensitize HR employee to the impacts of digital on their work and practices (design, scripts for learning contents & activities, contributors research - internally or externally - communication & community management) | Target: 1200 people – Final audience: 300- Implemented a digital acculturation international program, in deep collaboration with the provider (adaptation, L&D community animation, Kpis definition, reporting)| Target: the whole group – 10000 people trained within 6 months

Paris

Managed the data-consulting team (7 people) on its missions: - CRM programs & relationship strategies (customer acquisition / loyalty) monitoring - Customer knowledge & data-mining, - Web-analytics & digital performance / customer experience management, - Project management (automated dashboards and databases)Diversified the offer, to improve its strategic added value- Improved the department’s strategic and consulting skills (Identified and recruited new profiles, trained people), implemented an off-shoring strategy on low-value activities- proposed and implemented new service offersManaged some projects: provided strategical thinking and alignement for clients launching new digital offers / services (ambition, value proposition, customer journeys & experience, KPIs, …)

Montrouge

Managed the data-consulting department (20 p. | 3M€) : geo-marketing & datamining analysis, CRM tools implementationDeveloped a strategic consulting offer in relationship marketing / CRM Reorganization: the function has been cut after 6 months

Courbevoie

Managed business development in a recent organization made of 8 different agencies to re-positioned as a unique agency:- Leaded transversal calls for tender, coordinated the different teams / expertises, and managed relationships with clientsSubjects: digital communication ecosystems, leads acquisition, CRM programs, internal communication & networks animation- Developed selling tools and animated Isobar’s 8 entities “New Business” teams Carried out management activities for one of the agencies: redefined positioning (co-creation with employees) and some processes, leaded the recruitments for account managers

Clichy

Managed an account (actor in consumption credit market- Leaded strategic consulting on the whole marketing approach: brand positioning and notoriety, customer acquisition and loyalty development, redesign of the offer, digital strategy, e-commerce offer (value proposition & branding), …- Supervised the recommendations’ operational implementation Results: increasing brand agreement and adhesion - Image improvement

Clichy

Provided strategic & operational consulting on CRM/relationships programs: value proposition, clients segmentation, recruitment & loyalty stratégies, impact assessment, business models … Created and animated training courses, and change management programs

Paris La Défense

Audited and defined processes and internal organizations (sales forces, billing processes)Built customers segmentations and linked contact scenarios Industries: automotive, telco

Epinal

Education record

Master’S Degree, "Hr And Labor Relations" Executive Master, Mention Well

Master thesis: - Impacts of social media on recruitment - How to stimulate learners engagement in digital learning?

Marketing

Activities and Societies: Genepi: training courses for prisoners Memo; ethnic consumption behaviors