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Cecile Loyer is listed as Responsable Marketing et Communication - EDHEC Alumni at EDHEC Alumni, based in Greater Paris Metropolitan Region, France. AeroLeads shows a work email signal at edhec.com and a matched LinkedIn profile for Cecile Loyer.
Cecile Loyer previously worked as Responsable Marketing et Communication at Edhec Alumni and Senior Marketing Manager BeNoBA, DACH and France at Cambridge University Press & Assessment. Cecile Loyer holds Masters' Degree, Business, Management, Marketing, And Related Support Services. from Edhec Business School - Edhec Grande Ecole - Lille, France.
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B2C and B2B Global English Fluent Marketing Director - Digital skills 30 years of Marketing and Sales background in a wide variety of environments :• both International Global Groups and SMBs• FMCG (Food, Health & Beauty) as well as High tech industries and Education• from Strategic Marketing to below the line Marketing and Digital MarketingSpecialties• Marketing Strategy, Global Coordination (Geography Prioritization, Resource Allocation, Leading Team of Local Marketing Managers)• Product Development and Product Lifecycle Management• Offline and Online Advertising Development, Media Planning, PR (France and European scopes)• Market Research and Retail / Consumer Panels• E-commerce: Content Management, SEO, SMO, SMA, Emailing, CRM, Partnership Development and Management• Skilled Team Manager in both Line and Matrixed Organizations. Multicultural environments.
Listed skills include Marketing Strategy, Marketing Management, Product Marketing, Market Research, and 21 others.
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Roubaix, Hauts-De-France, Fr
Tu es aussi ancien EDHEC, Master Grande Ecole, BBA (ex Espeme), MSc, Master Spécialisé, MBA, Programme Exec ? Rejoins le réseau, profite des services,... engage-toi ! Et montre-moi que mes activités de marketing et communication auprès de nos alumni sont efficaces !
Cambridge, England, Gb
Cambridge Assessment English is part of the University of Cambridge. We provide the world’s leading range of English level certificates for learners (B2First, C1 Advanced..., Linguaskill, IELTS,etc). They are backed by outstanding support for learners and teachers and by world-class research and quality management. We work in over 130 countries delivering exams for more than 5 million learners a year. Our expertise, gathered over 100 years of language learning and assessment, has led us to working with educational institutions and local and regional governments around the world.As head of Marketing for Europe, I develop and implement the marketing strategy for the region to enable the delivery of challenging targets in existing and new markets (Schools, Higher Education, Workplace and governments) for a diverse range of customers (B2C learners and B2B: teachers, school directors, training managers, recruiters,...). My focus is on raising the brand awareness and on generating leads for Business Development thanks to Digital advertising, website content, PR, events, webinars, emailing, ...
Cambridge, England, Gb
As head of Marketing for France, Benelux and Switzerland, I developed and implemented the marketing strategy for the region to enable the delivery of challenging targets in existing and new markets for a diverse range of customers.
Revenue: € 25 million, 300 people. E-learning foreign language training Company. Managing team of 3 marketing associates.• Developed profitable advertising model (TV, Print, sponsorship and PR) resulting in a 100% increase in revenue.• Recommended and Lead Business Turnaround: Implemented a recurring business model of online language software sold within the online portal vs a retail store business model. • Lead content management/SEO of the e-shops (FR, US, DE) and loyalty programs.• Launched a mobile app complementary to the e-learning platform.
Greater Chicago Area, Il, Us
Coffee and Chocolate Businesses (Carte Noire, Jacques Vabre, Cote d’Or, Milka…) - Markets: Vending, Office Coffee Systems (OCS), Catering Chains, Independent HORECA, Impulse Trade.Revenue: € 40 million – Marketing budget: € 3.5 millionManagement Committee Member.Managed 12 team members.• Preformed Business Unit Restructure: Prioritized Activities, Allocated Marketing Budget, Merged the Businesses• Devised and Executed the winning strategy of each business including an innovative positioning strategy for the Vending Business resulting in a 50% increase of Coffee sales• Redesigned the distribution model for independent HORECA and OCS driving profitability in a previously margin loss business.• Led response to RFPs for restaurant chains and developed Coffee development program with McDonald’s
Greater Chicago Area, Il, Us
Revenue: € 100 million - Budget: € 11 million – Managed 6 team members.• Developed Brand Stretching while Reviewing Bull’s Eye Target. • Determined and Managed the creation of 4 successful TV Advertisements. ->Despite R&G share erosion, Implemented Innovative Programs to Maintain Coffee Market Share.
Revenue: € 320 million over 21 countries.• Prioritized Geographies, Allocated Resources• Overhauled Product Range• Launched the Mach3 Turbo male personal care range. • Coordinated the team of 21 local brand managers in Europe.
• Built a state-of-the-art launch plan in France for the GILLETTE VENUS razor: Achieved leadership role in 1 year, 32% incremental growth within the market resulting in the top revenue of the H&B new products of 2001.• Recommended and launched the first male antiperspirant deodorants in France.
• Totally Repositioned Brand with the Tradition and Land concept.• Created the Marketing Services Department : Sales / Marketing Interface, Merchandising, Category Management & Trade Marketing, Sales Business Intelligence
Quick answers generated from the profile data available on this page.
Cecile Loyer works for EDHEC Alumni.
Cecile Loyer is listed as Responsable Marketing et Communication - EDHEC Alumni at EDHEC Alumni.
AeroLeads has found 1 work email signal at @edhec.com for Cecile Loyer at EDHEC Alumni.
Cecile Loyer is based in Greater Paris Metropolitan Region, France while working with EDHEC Alumni.
Cecile Loyer has worked for Edhec Alumni, Cambridge University Press & Assessment, Cambridge Assessment Overseas Limited, Cambridge English Language Assessment (Formerly Known As Cambridge Esol), and Tell Me More - Auralog.
You can use AeroLeads to view verified contact signals for Cecile Loyer at EDHEC Alumni, including work email, phone, and LinkedIn data when available.
Cecile Loyer holds Masters' Degree, Business, Management, Marketing, And Related Support Services. from Edhec Business School - Edhec Grande Ecole - Lille, France.
Cecile Loyer is listed with skills including Marketing Strategy, Marketing Management, Product Marketing, Market Research, Marketing Communications, International Marketing, Brand Equity, and Consumer Products.
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