Tu es aussi ancien EDHEC, Master Grande Ecole, BBA (ex Espeme), MSc, Master Spécialisé, MBA, Programme Exec ? Rejoins le réseau, profite des services,... engage-toi ! Et montre-moi que mes activités de marketing et communication auprès de nos alumni sont efficaces !

Cambridge Assessment English is part of the University of Cambridge. We provide the world’s leading range of English level certificates for learners (B2First, C1 Advanced..., Linguaskill, IELTS,etc). They are backed by outstanding support for learners and teachers and by world-class research and quality management. We work in over 130 countries delivering exams for more than 5 million learners a year. Our expertise, gathered over 100 years of language learning and assessment, has led us to working with educational institutions and local and regional governments around the world.As head of Marketing for Europe, I develop and implement the marketing strategy for the region to enable the delivery of challenging targets in existing and new markets (Schools, Higher Education, Workplace and governments) for a diverse range of customers (B2C learners and B2B: teachers, school directors, training managers, recruiters,...). My focus is on raising the brand awareness and on generating leads for Business Development thanks to Digital advertising, website content, PR, events, webinars, emailing, ...

As head of Marketing for France, Benelux and Switzerland, I developed and implemented the marketing strategy for the region to enable the delivery of challenging targets in existing and new markets for a diverse range of customers.

Revenue: € 25 million, 300 people. E-learning foreign language training Company. Managing team of 3 marketing associates.• Developed profitable advertising model (TV, Print, sponsorship and PR) resulting in a 100% increase in revenue.• Recommended and Lead Business Turnaround: Implemented a recurring business model of online language software sold within the online portal vs a retail store business model. • Lead content management/SEO of the e-shops (FR, US, DE) and loyalty programs.• Launched a mobile app complementary to the e-learning platform.

Coffee and Chocolate Businesses (Carte Noire, Jacques Vabre, Cote d’Or, Milka…) - Markets: Vending, Office Coffee Systems (OCS), Catering Chains, Independent HORECA, Impulse Trade.Revenue: € 40 million – Marketing budget: € 3.5 millionManagement Committee Member.Managed 12 team members.• Preformed Business Unit Restructure: Prioritized Activities, Allocated Marketing Budget, Merged the Businesses• Devised and Executed the winning strategy of each business including an innovative positioning strategy for the Vending Business resulting in a 50% increase of Coffee sales• Redesigned the distribution model for independent HORECA and OCS driving profitability in a previously margin loss business.• Led response to RFPs for restaurant chains and developed Coffee development program with McDonald’s

Revenue: € 100 million - Budget: € 11 million – Managed 6 team members.• Developed Brand Stretching while Reviewing Bull’s Eye Target. • Determined and Managed the creation of 4 successful TV Advertisements. ->Despite R&G share erosion, Implemented Innovative Programs to Maintain Coffee Market Share.

Revenue: € 320 million over 21 countries.• Prioritized Geographies, Allocated Resources• Overhauled Product Range• Launched the Mach3 Turbo male personal care range. • Coordinated the team of 21 local brand managers in Europe.

• Built a state-of-the-art launch plan in France for the GILLETTE VENUS razor: Achieved leadership role in 1 year, 32% incremental growth within the market resulting in the top revenue of the H&B new products of 2001.• Recommended and launched the first male antiperspirant deodorants in France.

• Totally Repositioned Brand with the Tradition and Land concept.• Created the Marketing Services Department : Sales / Marketing Interface, Merchandising, Category Management & Trade Marketing, Sales Business Intelligence