Cécile Neyaga Email & Phone Number

Lausanne, Vaud, Suisse

Le Brassus, Canton De Vaud, Suisse

Supervising a multi-functional team of multidisciplinary professionals, I have ownership of the brand fundamentals and guidelines globally. I am responsible for the on and off-line expression of the brand, incl. the development of all international communication campaigns, image assets advertising as well as publishing material.

Montreux, Switzerland

Lecturer in the Luxury Marketing and Business Management specialization program. In charge of the Competitive Analysis in Luxury Businesses course for undergraduate and graduate levels.(Bachelor of Business Administration & Master of International Business). Responsible for the syllabus, courses organisation and students evaluation and gradingsGuest speaker in the Professional short courses program

Geneva Area, Switzerland

- Strategic guidance for marketing and communication activities - Campaign development and project management : 360° digital strategies development and activation / Press and media relations and media agencies management / Store development, decoration and seasonal animation / Promotions at POS and event management / Print and other collateral management- Qualitative and quantitative market research (media, transport, energy, retail) : Conception of the interviews guide and questionnaires / Operational survey management / Results analysis and strategic recommendations

Managing the international marketing and communication team for campaign development and coaching our local marketing and communication teams worldwide for implementation and local initiatives.- In charge of strategy, campaign development and activation for retail and wholesale distribution : On-line and off-line campaigns / Digital strategy development and implementation /Publishing management for press , consumer and trade /International and local events management - Responsible for trade marketing initiatives : Validation of all POS implantation / Trade exhibitions organization, incl. Baselworld’s pavilion and all Hermès seasonal’s internal buying sessions / Travelling exhibitions with artists and external agencies / seasonal windows animations (4 per year) / POS material for retail and wholesale / Packaging - Managing strategic marketing : Competition analysis and benchmark / Pricing recommendations / Assortment recommendation for retail distribution

Managing a team in charge of communication strategy and activation for retail and wholesale distribution:- On-line and off-line advertising- Publishing management for press, consumer and trade - Digital strategy and implementation - International and local events

Managing a team of product, marketing and communication strategy for Boucheron watches:- 3 years strategic plan - Marketing strategy - Product management (planning, design, and development) and rollout- Communication tools definition and development with external agencies - Baselworld organization

Marketing and communication consulting

Coordinating a team of experts (designers, engineers, communication experts, agencies), in charge of product management development and campaign orchestration for lines totalizing 50% of the brand’s turnover:- Marketing strategy definition - Sales and competition monitoring - Product management (planning, design, and development) and portfolio definition - Conception follow-up of the marketing campaigns development - Communication and roll-out with local subsidiaries

50% Product management and development for watches :- Product management and development of limited editions - Sales reporting and competition analysis - Conception and development of the marketing mix50% Product management for TAG Heuer Sport Vision (Ophthalmic and sunglasses frames) :Coordination between the brand, the licensee, designers and external agencies for new products developments and communication mix - Portfolio definition - Product management and development

Bachelor, Interior Architecture

Diploma Of Advanced Studies, Interior Design

Transition To General Management

Digital Strategy

Master In Management

Master (Dea), Sociology

Final dissertation in qualitative research

Bachelor, Social Sciences