Responsible for managing a wide range of tasks, from client relationships to product development and business operations, across key areas of the company. This includes maintaining and expanding core client relationships for dried goods and powdered raw materials, as well as handling pricing calculations and new client development. Led the expansion of OEM clients, overseeing product innovation, R&D, and raw material procurement. For both the human consumption brand and pet… Show more Responsible for managing a wide range of tasks, from client relationships to product development and business operations, across key areas of the company. This includes maintaining and expanding core client relationships for dried goods and powdered raw materials, as well as handling pricing calculations and new client development. Led the expansion of OEM clients, overseeing product innovation, R&D, and raw material procurement. For both the human consumption brand and pet treat brands, responsibilities encompass new product development, pricing strategy, packaging design, and the execution of sales and marketing initiatives, alongside team leadership. Successfully established the Shenzhen branch from the ground up, laying a strong foundation for the company’s business in the China market.Additionally, external relationships are coordinated with related government departments, managing funding applications. Show less

Responsible for overseeing business of human health products line and exported pet products. My work encompassed several key aspects, ranging from product packaging design, new product development to brand promotion. I led the innovation and upgrade of pet product packaging, spearheaded the company’s participation in both local and international exhibitions to boost brand exposure, and coordinated high-profile media interviews, i.e. People’s Daily, to strengthen the brand’s market influence… Show more Responsible for overseeing business of human health products line and exported pet products. My work encompassed several key aspects, ranging from product packaging design, new product development to brand promotion. I led the innovation and upgrade of pet product packaging, spearheaded the company’s participation in both local and international exhibitions to boost brand exposure, and coordinated high-profile media interviews, i.e. People’s Daily, to strengthen the brand’s market influence. Additionally, I was actively involved in product sales, driving significant business growth through multi-channel expansion. Show less

Led rebranding of human health product line. Including packaging, website, and promotional materials etc., giving the product a modern, sleek look that better resonated with our target audience. This transformation highlighted the product’s key advantages and revitalized its appeal. I also launched the brand across local online and offline channels, as well as China’s cross-border e-commerce platforms, resulting in a tenfold increase in annual sales.