Cecilia Chen Email & Phone Number

Shanghai, Shanghai, China

中国 上海市

中国 上海市

中国 上海市

(Client portfolios include: OMEGA, Descente, Nespresso, Hang Lung Properties - Plaza 66, Giorgio Armani Beauty, Häagen-Dazs, Pandora, etc.)• Serve as account lead for retainer & project clients; take lead on new business pitching, planning and budgeting• Strategic counsel and overall management across different types of target audience• Own high capacity of overall brand communicationsMiddle/Large-scale integrated brand campaign, including gala dinner, brand event, product launch, store-opening, store tour, roadshow, etc. (TA: media, KOLs, consumers.) Workshops,experimental and interactive programs (TA:media,KOLs)Exclusive gatherings/events, including brand management – media senior gatherings, VIC events, etc. (TA: media senior persons, industry partners, client VICs, etc.)Solid media relationship with China and APAC media (both senior level media relationship and working-level daily contact, categories include fashion & lifestyle, beauty, travel & art, design &architecture, watches & jewelries, business, industry) KOL & industry elite relationship managementBrand executive speaking opportunity and interview management, crisis managementIndustry opportunity identification and facilitation, partnership management• Lead a team of 8 members across Shanghai and Beijing, oversee day-to-day client service and deliverables• Close collaboration with internal functions – regional coordination, corporate, celebrity & KOL, insights and analytics, and take lead in pitches for luxury and top-tier beauty brands• Experience in managing Olympics-related events/campaigns

Shanghai City, China

Cecilia has honed her skills of regional integrated account management, where she led the APAC campaigns by working with Indonesia, Vietnam, etc. She has extensive experience in serving international clients across travel, hospitality, property, luxury and retailing sectors.Client portfolios: Meliá Hotels International, DFS Group, MSC Cruise, WATG, Australian Open, Seychelles Tourism board, etc.• Work extensively across travel hospitality, retail, commercial properties, luxury lifestyle accounts, with both corporate and consumer focus• Day-to-day retainer client management and liaison, including Spain headquarters and APAC regional office• Strategic and executional planning of retainer and projects; brand narratives development according to specific market• Regional coordination – scope of work covers Asia Pacific, with the experience of managing Indonesia agencies and industry partners • Manage and facilitate global senior executive interviews/speaking opportunities: global branding, global development, corporate• Spokesperson briefing• Manage new hotel pre-opening and opening PR projects• Manage overseas media fam trips, CEO round table and media events • Manage and lead junior consultants, overseeing and providing guidance to day-to-day work, social content retainer works, yearly retainer deliverables• New business pitches and proposal development

Shanghai

(Clients include: international hospitality group, overseas retail group, overseas entertainment resort, airlines, etc.)-Proficient in planning and implementing medium to large scale media events, overseas fam trip, executive interviews, market research and analysis, etc.-Assisting retaining works and projects-Have built rapport with both lifestyle and travel media in China and accumulated necessary industry resources-Highly responsible and adaptable, quick thinking and having team spirit-Supporting in new business pitching

Shanghai City, China

Clients include retail, property, FMCG

中国 上海市

Luxury Product Division - PR Intern for Helena Lubinstein