Cecilia R.

Cecilia R. Email and Phone Number

Gerente de Proyectos de Salesforce Marketing Cloud @ Tecnológico de Monterrey
Mexico City, Mexico
Cecilia R.'s Location
Mexico City, Mexico, Mexico
About Cecilia R.

Professional with more than 10 years specialized in Marketing & consultancy to help B2B and B2C companies to deliver hyper-personalized customer experiences that could contribute to the Business Goals, working with technology, innovation, Artificial Intelligence as important pillars for a strong strategy.

Cecilia R.'s Current Company Details
Tecnológico de Monterrey

Tecnológico De Monterrey

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Gerente de Proyectos de Salesforce Marketing Cloud
Mexico City, Mexico
Cecilia R. Work Experience Details
  • Tecnológico De Monterrey
    Gerente De Proyectos De Salesforce Marketing Cloud
    Tecnológico De Monterrey
    Mexico City, Mexico
  • Orange Digital Cx
    Account Manager
    Orange Digital Cx Jun 2023 - Apr 2024
    Ciudad De México, México
    - Own, manage, and drive the full sales process from first contact through close. - Collaborate with cross-functional teams like SDRs, SE, AE
  • Viseo
    Account Manager
    Viseo Jan 2023 - Jun 2023
    Ciudad De México, México
  • Xertica
    Salesforce Marketing Cloud Pre Sales
    Xertica Mar 2022 - Mar 2023
    México
    Show B2B and B2C companies how they could engache better with their clients better with the right message at the right time, at the right moment, so that they could increase their business goals and also reduce marketing costs using
  • Freeway Consulting
    Salesforce Marketing Cloud Consultant
    Freeway Consulting Apr 2020 - Mar 2022
    - Be the point of contact between the Global IT Team based in the UK and the Latam & American Marketing Team to ensure their needs and expectations were met. - Understand the Client`s Data Model, MarTech, and AdTech to help the marketing team design and deliver better customer experiences and improve them using AI. - Understanding of the intersection between digital disciplines, including strategy, UX, analytics
  • Freeway Consulting
    Salesforce Marketing Cloud Pre Sales
    Freeway Consulting Jul 2019 - Mar 2020
    Ciudad De México, Distrito Federal, México
    I help enterprise clients transform and optimize their business strategy by using Salesforce Marketing Cloud technology.
  • Interjet
    Head Of Digital Marketing
    Interjet Oct 2014 - Oct 2016
    Hangar Interjet Df
    • Plan and execute marketing campaigns into digital channels such as website, email, and display, and Programmatic for Mexico, USA, Bogota, Costa Rica, and Peru markets. All the implementations were done in house.• To implement different strategies based on performance with programmatic channel using MediaMath (Headway) including retargeting using 1st and 3rd party data together with DCOs.• To design strategies in order to implement programs, campaigns, and triggers for the email channel that works with Responsys Interactive by Oracle• To buy digital and massive mediums in order to improve the positioning of the brand or to announce big promos• Daily measure of the results of the campaigns to report to the Commercial Director.• I was responsible for the integration of new options of payments such as Visa Checkout, PayPal, and other banks.• To make campaigns together with banks and negotiate with them in order they to communicate us in their channels, digital and traditional, and also decrease the surtaxes paid for offering installments to the clients• To Coordinate the internal teams and agencies• To Manage the budget assigned• To give some support to the traditional marketing team in order to create new campaigns
  • Totalplay Empresarial
    Marketing Manager
    Totalplay Empresarial Jan 2011 - Oct 2014
    Mexico Df
    • Implement the strategy of all the channels, traditional & digital to have a media mix.• Develop the strategy and participation of the Brand in events of the industry such as Cisco Live, Avaya, Semana Pyme, Contact Forum, etc.• To plan, execute and manage the budget, making adjustments if necessary • To get in touch with and lead the different agencies and providers, and the marketing team
  • At&T
    Human Resources Executive
    At&T Apr 2009 - Dec 2009
    México, Df
    To give service at the company in all the themes related to Human Resources as: recruitment and selection, hiring process, personal administration, process of termination of employment. Responsible for selected projects as downsizing and upsizing. To elaborate reports and create the organization chart
  • At&T
    Human Resources Analyst
    At&T Jul 2008 - Mar 2009
    México, Df
    This job gave me the opportunity to have a entire conception of the activities that are played in a human resource department, and that is how I got my first profesional job
  • American Express
    Empleado En Prácticas
    American Express 2007 - 2008
    Ciudad De México, México
    This job allowed me to have an entire conception of the activities that are played in a Human Resources department, and that is how I got my first professional job

Cecilia R. Education Details

  • Instituto Tecnológico Y De Estudios Superiores De Monterrey
    Instituto Tecnológico Y De Estudios Superiores De Monterrey
    Marketing
  • Instituto Tecnológico Y De Estudios Superiores De Monterrey
    Instituto Tecnológico Y De Estudios Superiores De Monterrey
    Diplomado En Mercadotecnia Digital
  • Instituto Tecnologico De Cuautla
    Instituto Tecnologico De Cuautla
    Especialidad En Desarrollo Empresarial

Frequently Asked Questions about Cecilia R.

What company does Cecilia R. work for?

Cecilia R. works for Tecnológico De Monterrey

What is Cecilia R.'s role at the current company?

Cecilia R.'s current role is Gerente de Proyectos de Salesforce Marketing Cloud.

What schools did Cecilia R. attend?

Cecilia R. attended Instituto Tecnológico Y De Estudios Superiores De Monterrey, Instituto Tecnológico Y De Estudios Superiores De Monterrey, Instituto Tecnologico De Cuautla.

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