Cecilia Tse Email and Phone Number
Driven by a passion for improving the experience women have with regards to their health, Cecilia Tse transitioned from a distinguished 15-year career in finance to becoming an entrepreneur in women's health. As the co-founder of hey freya, Cecilia now channels her expertise into building the wellness brand that is committed to empowering women with high-quality, transparent health solutions.Previously, Cecilia’s career spanned advising organizations on complex transactions and change management. Her credentials as a certified yoga and mindfulness instructor and integrative nutrition health coach were pivotal in leading PwC US and Mexico's culture transformation, focusing on energy management and well-being.Data-informed strategy, empowerment and bringing people together to do good for many, are what she specializes in and loves to talk about all day!
Hey Freya
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Co-Founder & Cfo/Coo (Techstars ‘22)Hey Freya Jun 2022 - PresentPortland, Maine, Ushey freya is innovating women’s health solutions that are body-positive, evidence-based, and made for women by women to answer the ultimate question:How am I doing?hey freya is smashing the tradition of women’s health solutions focusing only on pregnancy and fertility to empower the total woman to lead a happier and healthier life. -
Techstars FounderTechstars Sep 2022 - PresentNew York City, New York, Us -
Founder MemberParenthood Ventures Sep 2022 - PresentSan Francisco, Ca, Us -
Well-Being Strategy LeaderPwc Jan 2020 - Oct 2023GbDrive strategy to evolve behavior and ecosystem to empower prioritizing a culture of well-being. -
Director - StrategistPwc Jul 2016 - Dec 2019GbDevelop and implement the strategy for a firmwide culture transformation effort called "Be well, work well" focused on energy management and well-being. -
Deals DirectorPwc Jun 2012 - Jun 2016GbLead teams on various capital market transactions including carve-outs/divestitures, IPOs, private offerings, financial statement and disclosure preparation, financial information compilation and analysis, accounting policy development and application, and complex accounting matters under both US GAAP and IFRS. -
Audit ManagerPwc Dec 2006 - Jun 2012GbExternal audit and review of statutory financial statements, internal controls, regulatory reporting and prudential compliance in the asset management, insurance, real estate, media and not-for-profit sectors. Clients included both public and private companies reporting in accordance with US GAAP and/or IFRS.Began career in Sydney, Australia and relocated to New York in December 2009. -
Mental Health First AiderNational Council For Mental Wellbeing Dec 2021 - Dec 2021Washington, Dc, Us -
Yoga InstructorFitengine Apr 2017 - Jun 2018New York, New York, Us
Cecilia Tse Education Details
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UnswAccounting And Finance -
Chartered Accountants Australia And New ZealandChartered Accountant -
National Council For Mental Well-BeingMental Health First Aider -
Unified MindfulnessGeneral -
Institute Of Integrative NutritionHolistic Health -
Yogaworks New YorkYoga
Frequently Asked Questions about Cecilia Tse
What company does Cecilia Tse work for?
Cecilia Tse works for Hey Freya
What is Cecilia Tse's role at the current company?
Cecilia Tse's current role is Co-founder & CFO/COO @ hey freya | Techstars ‘22 | Finance and organizational change professional, change-maker, advocate for well-being and women's health.
What schools did Cecilia Tse attend?
Cecilia Tse attended Unsw, Chartered Accountants Australia And New Zealand, National Council For Mental Well-Being, Unified Mindfulness, Institute Of Integrative Nutrition, Yogaworks New York.
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