Lead editorial team, set strategic media planning and execution of both lifestyle channel(https://goo.gl/zKM1vE) and health channel(https://goo.gl/T9ZZSS)・News and Topics assignment・ feature articles write-up daily (e.g. F&B, health, lifestyle, green etc.)・video production, photographers direction, coordinate video shooting, script writing, etc・manage website and Facebook traffic performance and maintain readers loyalty ・manage 80+ columns，source writers, bloggers and companies to enrich the diversity in content・Responsible for advertorial production and write-up・Responsible in website optimization by using SEO/SEM/SERP & Social Media technique to drive huge web traffic.・Negotiation with third parties (e.g. PR agencies, in-house PR, videographers, programmers, etc.)

write in-depth feature story bi-weekly, hong kong local affairs observation and insights

write a column weekly, hong kong and mainland observation and insights

write a daily column, local affairs observation and insights

•feature articles write-up(what's on , art& culture lifestyle trends, inspire story)• interviews with celebrity • translation•research and proofread