Cecilia Bergman Email & Phone Number

New York, New York, United States

BRAND AND MARKETING STRATEGYPositioning, messaging, customer research, competitive landscape analysisMarketing experiment design, SEO audits and recommendations, marketing execution orchestrationCreative Strategy: communications and messaging, creative briefs, social media and campaign strategiesGROWTH MARKETINGMedia strategy: paid media planning, audience building, sizing, and targeting, SEM, SEOCampaign reporting and insightsEcommerce platforms, conversion rate optimization and A/B testingEmail marketing and UX: wireframes and user flows, site optimization, persona developmentCONSULTINGBrand or campaign oversight, product management, team buildout and in-housing supportDevelop and moderate strategy workshops & innovation sprintsOwn and drive client relationships and account successTeam managementClients: Subway, TIDAL, Spin Master, Crain Communications, Cengage, ASME, Flatiron Health, Kaplan, Wiley, Apiece Apart, andSons Chocolatiers, Annie Selke, Infinite Objects, Artemis Design Co., Birdling Bags, Tom's Watch Bar and more!

New York, United States

Brooklyn, New York

São Paulo E Região, Brasil

CONSUMER INSIGHTS & RESEARCH- Manage full scope of research projects from design (including sample, questionnaire, discussion guide) to conducting field work (e.g focus groups, in-home ethnographies, individual interviews, concept tests, online surveys), analysis, reporting and presentation delivery.- Study of secondary data sources (desk research) such as client documents, trend reports, competitor and market data.- Deliver presentations to client and internal teams, with compelling storylines and strategic recommendations based on multiple data sources.STRATEGIC & CREATIVE PLANNING- Manage brand strategy projects (local and international) across multiple categories (beverage, food, personal and intimate care, pharmaceutics).- Develop strategic content such as Brand Positioning, Brand Architecture, Brand Language (verbal and visual), Naming, Storytelling, Brand Book, as well as inputs for packaging design.- Understand consumer/shopper desires, needs and behavior to identify key business drivers and insights.- Moderate creative work sessions with both internal and client teams.PROJECT MANAGEMENT- Manage strategy junior team members.- Control of budget and timeline to guarantee effectiveness.- Manage partner related processes from start to finish, including identifying best partner, negotiating best price, managing internal process approvals, as well as workflow and quality of delivery.- Build strong relationships with cross-functional team members, business partners and clients.- Coordinate proposal development with Strategy Director and Client Services.- Clients: AB Inbev (Shock Top, Bud Light, Boathouse-USA, Cass-Korea, Bohemia, Brahma, Skol), Kimberly-Clark (Kotex/Intimus-LATAM), Pepsico (Ruffles, Cheetos, Doritos, Quaker-BRA), Mondelez (Tang-BRA), BIC, Sanofi (Enterogermina-LATAM), Libbs Pharmaceuticals, Coty (Monange-BRA), Jacobs Douwe Egberts (Café Pilão), Savencia Fromage & Dairy (Polenghi Sèlection), J. Macedo (Dona Benta, Petybon-BRA)

São Paulo E Região, Brasil

São Paulo Area, Brazil

São Paulo E Região, Brasil

Belo Horizonte Area, Brazil

Belo Horizonte Area, Brazil

Belo Horizonte Area, Brazil

Graduate Studies In Business, Marketing Management, Ranked 14Th On Financial Times' 2018 Executive Schools Ranking

Bachelor, Social Communications - Advertising

Activities and Societies: Membro do Diretório Acadêmico da Faculdade de Comunicação e Artes, Membro do Diretório Central Estudantil