BRAND AND MARKETING STRATEGYPositioning, messaging, customer research, competitive landscape analysisMarketing experiment design, SEO audits and recommendations, marketing execution orchestrationCreative Strategy: communications and messaging, creative briefs, social media and campaign strategiesGROWTH MARKETINGMedia strategy: paid media planning, audience building, sizing, and targeting, SEM, SEOCampaign reporting and insightsEcommerce platforms, conversion rate optimization and A/B testingEmail marketing and UX: wireframes and user flows, site optimization, persona developmentCONSULTINGBrand or campaign oversight, product management, team buildout and in-housing supportDevelop and moderate strategy workshops & innovation sprintsOwn and drive client relationships and account successTeam managementClients: Subway, TIDAL, Spin Master, Crain Communications, Cengage, ASME, Flatiron Health, Kaplan, Wiley, Apiece Apart, andSons Chocolatiers, Annie Selke, Infinite Objects, Artemis Design Co., Birdling Bags, Tom's Watch Bar and more!

CONSUMER INSIGHTS & RESEARCH- Manage full scope of research projects from design (including sample, questionnaire, discussion guide) to conducting field work (e.g focus groups, in-home ethnographies, individual interviews, concept tests, online surveys), analysis, reporting and presentation delivery.- Study of secondary data sources (desk research) such as client documents, trend reports, competitor and market data.- Deliver presentations to client and internal teams, with compelling storylines and strategic recommendations based on multiple data sources.STRATEGIC & CREATIVE PLANNING- Manage brand strategy projects (local and international) across multiple categories (beverage, food, personal and intimate care, pharmaceutics).- Develop strategic content such as Brand Positioning, Brand Architecture, Brand Language (verbal and visual), Naming, Storytelling, Brand Book, as well as inputs for packaging design.- Understand consumer/shopper desires, needs and behavior to identify key business drivers and insights.- Moderate creative work sessions with both internal and client teams.PROJECT MANAGEMENT- Manage strategy junior team members.- Control of budget and timeline to guarantee effectiveness.- Manage partner related processes from start to finish, including identifying best partner, negotiating best price, managing internal process approvals, as well as workflow and quality of delivery.- Build strong relationships with cross-functional team members, business partners and clients.- Coordinate proposal development with Strategy Director and Client Services.- Clients: AB Inbev (Shock Top, Bud Light, Boathouse-USA, Cass-Korea, Bohemia, Brahma, Skol), Kimberly-Clark (Kotex/Intimus-LATAM), Pepsico (Ruffles, Cheetos, Doritos, Quaker-BRA), Mondelez (Tang-BRA), BIC, Sanofi (Enterogermina-LATAM), Libbs Pharmaceuticals, Coty (Monange-BRA), Jacobs Douwe Egberts (Café Pilão), Savencia Fromage & Dairy (Polenghi Sèlection), J. Macedo (Dona Benta, Petybon-BRA)