▪ Develop and implement the marketing strategy for NCAA Championships.▪ Foster critical relationships with host institutions, venues, national governing bodies, coaching associations and local organizing committees to execute marketing campaigns.▪ Implement 360-degree marketing approach including digital and traditional advertising, grassroots marketing and leveraging owned and earned media.▪ Write and edit press releases, website copy, social media content, TV and radio scripts and print collateral.▪ Manage email marketing program to enhance customer relationships and create sales.▪ Oversee proprietary customer datamart and the development of consumer insight reporting.▪ Responsible for vendor and agency relationships, including contract negotiation and ongoing accountability measures, to maximize resources.▪ Supervise and provide leadership to direct reports.▪ Direct assigned budget with a dual focus on limiting expenses and maximizing revenue.

Support the planning and production of NCAA championships.

▪ Develop and implement marketing plans for a national multi-channel retailer.▪ Execute marketing programs including store promotions, contests, sponsorships and events.▪ Lead social media efforts including Facebook, Twitter and blog development and outreach.▪ Write and edit internal and external communications including memos, ad copy, blogs and newsletters.▪ Manage email database and subsequent mailings including content creation, segmentation, testing and deployment.▪ Cultivate relationships, manage budgets and produce invoices for vendors.

▪ Recruited, screened, and interviewed potential candidates for 900+ retail stores and the corporate office.▪ Organized events, attended recruitment fairs and developed plans to continually improve and maintain staffing levels.▪ Managed professional travel and meeting arrangements.

-Assisted in creating and executing the marketing and promotional plans for two Spanish-speaking radio stations.-Managed the day-of-coordination for the Summer Latino Family Fun Fest, the stations’ annual signature event.-Controlled the promotional inventory for remote broadcasts and station contests.