Verizon (Wireless, Home Internet) Account

Verizon, TikTok, Samsung, Domino's, Google, YouTube Accounts

Stanley Black & Decker, Palace Resorts, Bupa Global, and Sandoz AccountsStrategically lead the development, implementation, and optimization of digital campaigns, websites, and apps for the agency’s top Miami clients, including, but not limited to the following:• Bupa Global bupaesmas.com Website – Direct strategy, account, creative, and development teams to launch and maintain Bupa Global's "Bupa Es Más" website targeting health care insurance agents in Latin America.• Bupa Global Consumer and Agent Apps – Head creation and development of apps for Bupa Global consumers and health care insurance agents. • Palace Resorts Consumer Digital Campaigns & Websites – Spearheaded account, creative, and media teams on all elements of Palace Resorts digital campaigns, including website development, email marketing, social media support, search and display. – Revamped moonpalace.com site was selected as an Official Honoree of the 2017 Webby Awards(Please request resume for full experience)

Outback Steakhouse, MDX (Miami-Dade Expressway Authority), Colombian Emeralds International, and Pernod Ricard AccountsServed as main lead on various key accounts, including, but not limited to the following initiatives:• Outback Steakhouse U.S. Hispanic Advertising & Activations – Regularly collaborated with General Market agency to adapt national TV and online campaigns for Hispanic market. Together with internal Public Relations team, developed proposals for Hispanic-relevant promotions and events to be implemented in major Hispanic DMAs. • MDX Customer Rewards Program – Created customer rewards initiative to be launched in late 2014, by defining strategic approach, detailing implementation, and recommending appropriate analytics. This program won a Platinum PR Award in 2015.• Chivas Home Party Facebook Tab – Worked with digital programmer to produce Facebook tab awarded Silver ADDY in support of Chivas Home Party platform implemented in five key Latin American markets. • Colombian Emeralds International Branding – Lead pitch to win business and developed print and POS campaign to support 2015-2016 season.Olives from Spain AccountOversaw programming and launch of olivesfromspain.us website, including development of text, image, and video content, as well as supporting digital campaign.• Website successful in garnering over 45K unique visits during short two-month period, with users spending an average of two and a half minutes per visit. • Recipe book developed specifically for website recently received Gold ADDY award.UHealth--University of Miami Health System Account Lead marketing efforts for the University of Miami Health System, including General Market and U.S. Hispanic communication for the overall UHealth Brand, University of Miami Hospital, Satellite Locations, and Bascom Palmer Eye Institute, voted the number one hospital in ophthalmology in the nation by U.S.News & World Report.(Please request resume for full experience)

JCPenney AccountSteered JCPenney’s $52.7 million U.S. Hispanic account as client’s main strategic contact for all brand initiatives.• Directed client and internal agency teams to uncover U.S. Hispanic business needs, crafted appropriate strategies, and implemented plans to achieve brand goals, while meeting demanding timelines and maximizing efficiencies.• Motivated and mentored a dedicated account team, including one Account Supervisor and one Account Executive, fostering teamwork through a collaborative work environment.• Devised internal process to rapidly turn over project fee proposals while streamlining the agency’s compensation.• Initiated and drove all aspects of campaign project management for client’s initiatives based on actionable consumer insights. (Please request resume for full experience)

Ford, Johnson & Johnson, Telmex, JetBlue Airways, Unilever, Cadbury-Adams, Bayer, and Belcorp Accounts Managed all aspects of campaign development, production, and localization as clients’ primary strategic contact. • Negotiated annual client fees together with agency VP, Account Services and CFO.• Developed brand and campaign strategies hand-in-hand with Strategic Planning Director and client teams.• Collaborated on media strategies and proposed new solutions in line with each brand and campaign.• Engaged multi-agency teams for various clients on brand-building, digital, and promotional projects. (Please request resume for full experience)

MasterCard Worldwide Global AccountServed as lead contact for Asia Pacific & Europe regional teams, organizing all necessary guidelines and approvals, while guiding team of three Account Executives.• Assisted in negotiation of Global team scope of work, fee, and staffing along with Global client.• Succeeded in launching the Priceless Xchange, an internal online workspace connecting the client and agency network, in partnership with the internal agency business solutions team.• Coordinated Global airport out-of-home campaign along with McCann London.AdCouncil Anti-Obesity CampaignPartnered effectively with senior and junior creative teams to develop and produce third round of “Small Steps” campaign.• Organized viral campaign, initiated through distribution of t-shirts in Laundromats with a targeted message throughout New York City and Brooklyn.

MasterCard Worldwide Global AccountSelected as first and only Account Executive to work at a regional hub for an extended period. Supported Asia Pacific regional account team in Singapore for one month, collaborating closely on MasterCard’s first fashion sponsorship campaign.• Trained two Assistant Account Executives, overseeing all activities.• Implemented in-flight and travel guide campaign to support Global Service product.AdCouncil Anti-Obesity CampaignTeamed with Strategic Planner to develop new creative brief for third round of “Small Steps” campaign.

MasterCard Worldwide Global AccountAssisted Account Supervisor and Account Executive in supporting the Latin American region.• Significantly improved billing methodology by re-organizing monthly charts and outlining the proper process for other team members.• Negotiated yearly contract with competitive tracking company after researching opportunities with other vendors.• Completed all talent and reel requests received from local McCann offices and Global client. AdCouncil Anti-Obesity CampaignResponsible for billing and overseeing all production costs of launch campaign.