Leading the marketing and communications team with direct reports in the Student Life department. My responsibilities include: • Develop, implement and report on the strategic marketing plan for internal and external stakeholders • Implement new internal technologies and processes to improve team efficiency• Ensure all copy for marketing emails, newsletters, social media posts, web content and print were in line with the brand style, voice and guidelines• Analyse campaign effectiveness against program and departmental goals • Manage all digital and print marketing, including social media, digital advertising, EDM and websites • Enhance the customer experience through each touch point of the journey• Develop innovative approaches to engage with the Swinburne student community

At Swinburne Student Life, we make a direct and meaningful impact on student experience. This is something that inspires me to get out of bed every morning and I love being able to deliver the "more" in Swinburne's brand promise, "There's more to uni than uni". Every time you engage with our content, it should make you laugh, learn or feel something. Notable achievements: • Developed a content pillar strategy for five business areas• Supported the "virtual pivot" of ~15 online programs and engaged 2000+ students• Produce ~100 pieces of content each month • Developed the content for our first virtual O-Week, producing 25+ online course modules and engaging with 33% of the new student population • Launched Swinburne's official mascot Instagram account (RazortheRazorback) and garnered 1,100 followers in the initial two weeks. Responsibilities: • Develop the content plan, communication and brand strategy.• Plan, create and deliver engaging content• Manage a broad range of stakeholder relationships• Support continuous improvement and digital innovation through a marketing lens.

As a sessional academic at Deakin University, I taught the undergraduate seminars of the "Making Social Media" and "Making Video" units. As an alumna of the postgraduate units myself, I was poised to take on this role, and I did so with great enthusiasm. Sharing my knowledge and experience with students is an absolute privilege that also provides me with the chance to mentor and guide future media practitioners. Responsibilities include:• Prepare and deliver seminars to students studying digital media• Stimulating and guiding class discussions• Marking assignments and advising students on academic matters• Supporting students' personal and professional development

As Social Media Manager for Context, I was responsible for managing the social media content and communities for our client, Goodyear and Dunlop Tyres. I was the focal point of engagement between the client and their customers. I planned and managed the social media activity for all five of the company's brands - Goodyear Australia, Dunlop, Beaurepaires, Goodyear Autocare and Dunlop Super Dealer. Notable achievements: • Increased web traffic by ~700% in the first six months • Achieved an average of 67 monthly e-commerce conversions for Beaurepaires when there were previously zero sales deriving from social media.  • Established and maintained relationships with a network of Goodyear Autocare & Dunlop Super Dealer stores across AustraliaResponsibilities include: • Creation of social media calendars, in line with strategic approach and objectives, for identified social media channels.• Content creation, including visual, imagery and simple videos, for identified social media channels.• Monitoring and responding to conversations on social media channels.• Plan and implement paid social media activity for social media channels.• Manage paid budgets and allocations.• Manage, develop and deliver monthly performance reports • Develop recommendations and optimisations for tactics, content and approach based on results.• Manage consultation and approvals process for all social media activity; manage escalation as required.• Management of social media budgets, resources and time.

As part of Tigerair Australia's social media team, I am crucial to building the company's social presence on Facebook, Instagram, Twitter and LinkedIn. Responsibilities include: • Produce engaging text, image and video content for social media accounts• Respond to comments and customer queries in a timely manner, recognising branding opportunities• Monitor and report on social activity using analytical tools on Social Studio • Coordinate with Marketing and Communications teams to ensure brand consistency• Build relationships with customers, potential customers, industry professionals and journalistsThroughout my time at Tigerair I have seen the Instagram account grow exponentially, produced a number of videos for social media and am currently working on the launch of a blog site.

My role as a sales assistant at Supercheap Auto required me to assist customers with their inquiries both in person and over the phone as well as process sales through the POS system.

Working in the university's department of Digital Engagement and Recruitment, my role as a junior digital content producer gives me the opportunity to assist and inspire students from all walks of life to attend university and get involved via the university's digital platforms. My duties include the following:• Management of La Trobe's social media channels • Plan, curate and produce engaging, interactive digital content• Coordinate and deliver outstanding customer service on social media• Initiate and moderate conversations with diverse audiences on social media using La Trobe’s ‘voice’ During my time in this position, I have contributed to the launch of the official Snapchat account as well as pitch, develop and deliver social media campaigns, the most successful of which being the "History of La Trobe" series.

I was chosen as one of six interns of digital communications as part of Melbourne WebFest's internship program. Melbourne WebFest is Australia’s first and only international web series festival, dedicated to promoting web series as a maturing form of the web video phenomenon.As a digital communications intern, my duties included: • Moderate Facebook, Twitter, Instagram and WordPress pages• Interview content creators for profile pieces • Represent the MWF brand, attend all events and meetings • Live tweet events and panels • Capture photos for Instagram • Compile blog posts My internship with Melbourne WebFest has proven most valuable as I was not only given the opportunity to develop industry based skills, I liaised with talented film makers and made some valuable contacts.

Customer service in a fast paced hospitality environment.