2022 Global Data Power Women ListExecutive-level polymath with expertise in both Data and Marketing Analytics. A leader with 15+ years experience delivering on digital change in both large and small organizations. An expert in maximizing value from data via delivering quick analytical wins, operational excellence and long-term advantage with analytical innovation. Strong drive with excellent interpersonal, communication and team-building skills. I get excited about driving growth within businesses via data and analytics. I enjoy building and amplifying the value of analytical teams through strong leadership and driving executive change management.My research interests lie in the intersection of technology, people, and economics (and more specifically marketing). I'm curious about the technology of wearables, the implications of ubiquitous sensors, and the effects on how people connect to each other and brands.Specialties: Analytics Translator, Analytics Consulting, Analytics Change Management, Consumer Analytics, Portfolio Analytics, eCommerce Analytics, Marketing Effectiveness, Digital Analytics, Emerging Media, Media Research, Advertising Research, Data Literacy, Numeracy, Technical Leadership CoachingTechnical Languages: R, Python, SQL
Listed skills include Online Advertising, Web Analytics, Analytics, Digital Marketing, and 22 others.