Cecilia Hahn Email & Phone Number

Santa Monica, California, Us

San Francisco, California, Us

Farmstead is an AI-powered digital micro-grocer reinventing the supermarket model with technology that sources and delivers local food from farm-to-fridge in 60 minutes.Results:• Grew operations from one to four warehouses nationwide• Released ops excellence product features that decreased manual operations by 4x in the Driver, Merchandise and Customer Happiness teamsHow we got there:• Continuously and aggressively ran A/B tests on the onboarding funnel, LCM and retention growth loops,• Performed cohort analyses to identify pain points and increase cohort engagement,• Scripted SQL-based reports and dashboards to improve data transparency across the organization and train departments to make informed decisions based on data,• Built a culture of daily collaboration among the design, marketing and engineering team to ideate, prioritize and maximize the impact of features that compound over time, and• Integrated an automated Net Promoter Score (NPS) loop across all markets to capture customer insights.

Virtual, Cl

Escapismo was an award-winning high-tech escape room in Viña del Mar, Chile. Results:• Featured as the best high-tech escape room by El Mercurio• Owned by a Chilean management team since 2021How we got there: • National escape room builders Gratuitous Sets created the escape room concept in the United States and we shipped the room to Chile• I solo managed the logistical, legal and compliance requirements of creating the business entity in Chile• We crafted a go-to-market strategy tailor made for the Chilean audience The physical escape room closed in March 2020 due to the pandemic. A new virtual and physical experience is available under new ownership.

Mclean, Va, Us

Coder Kids is an after-school coding studio in McLean, VA. We lived our dream and created a self-paced, tutor-guided coding community which taught 5,000+ students in VA, MD, DC, NY and NC.Results:• Increased MRR from zero to $40,000 in monthly studio memberships in the first year of operations• Scaled after-school enrichment business to 30+ schools generating $200,000+ ARRHow we got there:• Introduced feedback loops to continuously improve the curriculum through activities such as a 1-minutehappiness survey after each class and strategically scheduled parent conferences,• Ran A/B tests on email campaigns to help with new course and sales discovery,• Performed cohort analyses and conducted customer interviews to identify under-engaged market segments increasing retention 15 percentage points leading to a 25% increase in revenue,• Created an internal tool to automatically collect data of 1,000 prospect schools in high growth markets and called every school administrator to build our presence in those schools, and• Documented the systems and processes to effectively train new and existing team members.

Mclean, Virginia, Us

Mclean, Va, Us

Washington, District Of Columbia, Us

Software contractor for Dell Services Federal Government

Bachelor Of Arts (B.A.), Computer Science And Psychology

Bachelor Of Arts (B.A.), Computer Science