I'm a commercial strategist with 20 years of experience, focused on helping early-stage fashion brands launch and grow their wholesale businesses with confidence. I founded Brand + Commercial to provide emerging designers with expert guidance across product strategy and wholesale distribution, through targeted workshops, personalised 1-to-1 mentorships, and solution-focused strategy sessions.I honed my skills working in-house at leading independent fashion brands and multi-brand showrooms, selling to Net-a-Porter, Harvey Nichols, and Selfridges. My experience includes setting seasonal strategies, negotiating brand placements, improving operational efficiencies, and driving growth in challenging retail environments. Today, I equip early-stage entrepreneurs with the knowledge + frameworks they need to execute with confidence.