Cecilia Lang-Ree Email & Phone Number

Los Gatos, Ca, Us

-Building exceptional consumer software for metabolic health; driving behavior change for the next generation of noninvasive biowearables.

The first and only business leadership community for women clinicians and scientists. We’re changing the face of digital health leadership by connecting, supporting, and empowering women at the helm of the healthcare revolution.

San Francisco, California, United States

-Built tools to combat loneliness and build community-based power. Behavioral science-informed user researcher and product strategist.-Onboarded at 3x median time; immediately delivered 2 research studies that changed core product strategy across 3 teams. -Insights from first study at Meta led to 2.5x engagement and retention of Messenger’s first-ever Status product from MVP. -Led pathfinding and brainstorming efforts of 100+ cross-company stakeholders to define 2 new, ambiguous product spaces that were selected as key 2023 OKRs.-Affected by the 13% layoffs in November 2022 after 5 months of tenure.

Sunnyvale, California, United States

-Lead cross-functional teams from ideation-to-launch of regulated digital health products for chronic disease prevention.-1st behavioral science hire at 23andMe, spearheaded adoption of the discipline across Product, Marketing, Design, and Engineering teams. -Responsible for ensuring that new product initiatives are grounded in theory and achieve both clinical and business outcomes. -Expertise designing and facilitating large-scale behavioral science workshops and training sessions for diverse business units. -Responsible for both prospective and evaluative product research and data communication: quant/qual user testing, A/B testing, RCTs, Qualtrics, SurveyMonkey, Excel, R-Strong writing ability; used literature reviews, product specs, briefs and more to translate research into recommendations and tell an actionable story to leadership.

Mountain View, California

-Managed a $13M e-commerce store by collaborating with cross-functional teams across marketing, design, engineering, and regulatory to plan and execute new sales features, brand campaigns, and UX improvements. -Prioritized and executed 200+ A/B tests to improve conversion up to +28%; tested behavioral science messaging and nudges to shift the sales mix of our premium Health product from 27% to 72% from Q4 2018-Q4 2019. -Planned 18 seasonal e-commerce promotions to maximize revenue and expand market reach. -Collaborated with all stakeholders to create 1 holistic web product strategy and executed on weekly sprint planning calendar to ensure deliverables’ and campaigns’ prompt deadlines. -Partnered with major media and tech brands (i.e. PBS, Dreamworks, Airbnb) and design leadership to create unique, engaging promotional campaigns and website takeovers, with original brand storytelling.

-5 year quantitative research background. Skilled in clinical methods, technical writing, data analysis. -Conducted comprehensive literature reviews and identified validated survey measures for addressing complex psychological topics -Established lab standards for coding both qualitative and quantitative data to help illuminate themes-Analyzed datasets using Excel, R, and SPSS, and combined findings with qualitative data to tell a compelling story about our intervention

San Francisco Bay Area

-3-year head of Stanford’s largest public-facing event. Manged direct team of 8 & auxillary team of over 1500 students.-Led a team of 8 to plan & execute the university’s annual event for over 1300 prospective freshmen & their families.-Collaborated with campus stakeholders to coordinate logistical & event needs, recruited & trained over 1500 hosts.-My 3-year involvement helped Stanford’s freshman class yield increase from 76% to a nation-leading 83%.

San Francisco Bay Area

-1st non-technical intern; hired to run multiple campaigns and research projects in a digital health firm.-Conducted competitive analysis and user interviews to test and analyze web-based healthcare product using Qualtrics-Utilized Excel, R, SPSS, Salesforce, Google Analytics to answer questions about user behavior from leadership-Collaborated with Sales and Engineering to strategize lead-generating email marketing campaigns and handled audience selection, content writing, and tracking end-to-end-Re-vamped social media branding plan, raising organic engagement by 2x (via Hootsuite, Marketo, Buffer)

Greater Boston Area

-Brought on to research, design, and market an innovative, data-driven anti-sexual assault curriculum for universities. Research published in NYT, Teen Vogue, and more. -Established 7 university advocacy organizations to empower tangible action to solve campus health problems. -Conducted comprehensive preliminary research to determine scope of the problem and best points of intervention.-Facilitated the design & launch of a nationwide sexual assault survey of +1000 students.-Analyzed survey results to create innovative anti-assault curriculum which was purchased by 3 major universities.-Marketed Confi’s findings and curriculum to multiple audiences, including universities and student activists.

-Created original, engaging audio-form content for the launch, testing, and promotion of a new short-form audio social network (OpenMic) through TuneIn. -Worked actively with the OpenMic team to give a unique student’s perspective on the app, and collaborated with other interns to make specific, activity-based content that appealed to a wide range of passions.

Master Of Science - Ms, Community Health And Prevention Research

Bachelor Of Arts (B.A.), Psychology

Activities and Societies: The Bridge Peer Counseling Center, Stanford Relay For Life, Ram's Head Theatrical Society, Alpha Phi (Vice.

High School

Activities and Societies: Certificate Program graduate in Musical Theatre, Student Theater Director, National Honor Society, French.