Curating Experiences from conception to completion, setting and managing client expectations, developing a detailed project plan, defining the scope of the project and assigning team members to specific tasks.Responsible for implementing, delivering all MICE events for our client by working closely and effectively with internal and external stakeholders from crafting or proposal, concept development, planning, sourcing, operations and client coordination. Responsible for the budget and profitability of each project they manage; Manage, grow and develop the MICE team,

· Oversee project planning, overall planning, strategy for virtual / hybrid / live events· Work closely with internal stakeholders, team leads, management and external stakeholders involved to align with the goal and objectives· As a creative trouble-shooter, be responsible for project quality control, communication & delivery· Capable of resolving escalated issues arising from various stakeholders and requiring coordination with other departments· Provide strategic inputs that affect the functional area of responsibilities· Make high level project decisions that are impacting the overall event design, execution in collaboration with the core team and co-founders.· Reviews and approves contracts and has overall responsibility for ensuring events stay within budget. Keeping financial overview including project budget, financial closure and project profitability· Develop a network of vendors and build vendor relationship· Implement best practices based on post event analytics and learnings· Understand the organisation’ goal, success metrics and messaging for each event· Drive, lead, manage, deliver, maintain Helicopter‐view and Oversee situations from all (internal and external) perspectives

Manage MCI’s Global Account(s) base in India or in the Asia Pacific region to continue with the momentum in winning more business through strategic communication and relationship management. Disseminate specialist knowledge across teams and business units.Oversee and monitor at strategic level, providing leadership, direction and support to the team to provide comprehensive products, services, solutions whilst maintaining motivation and enthusiasm Contribute to the achievement of the financial goals and growth of the accounts and the teams.

- Build, Nurture, maintain Trust and Understanding with all Clients - Deliver Profitable Experiential Business Solutions and Achieve Strategic Goals - Provide clear Strategic Direction on all accounts inline with the Business Plan Vision and Objectives- Drive, Lead, Manage, Deliver and Oversee the Client Servicing teams- Mentor the Team with the Business Plan, to Identify Opportunities to Deliver Growth

- Responsible for DDB Mudramax' Reach, Resources and the Optimization of Business Processes, as well as the Creation of Synergies between Cross-Functional teams.- Build and maintain Trust and Understanding with all Clients by Cross Selling and Nurturing all Accounts. - Deliver Profitable Experiential Business Solutions and Achieve Strategic Goals - Provide clear Strategic Direction on all accounts inline with the Business Plan Vision and Objectives

ASSOCIATE ACCOUNT DIRECTOR – CLIENT RELATIONS [EXPERIENTIAL MARKETING]- Build strong/lasting client relationship based on progress in achieving the clients’ marketing objectives with efficiency which results in profit for the agency.- Deliver the agency’s mission to provide extraordinary and memorable experience to clients and their customers.- Actively involved in supporting client-related and administrative activities of the agency client relations department.- Overall management of an account team assigned to specific plan, project or client.- Handle day-to-day tasks in development of best-in-class product launch and promotion programs.- Day-to-day supervision of a program and/or a project: on strategy, on time and within budget.- Provide consistent direction and motivation to direct reports in successfully managing all aspects of producing a tactic from concept development to product completion on assigned product.- Closely work with multiple different talents and different skills sets to bring truly holistic engagement marketing solutions and a memorable event for the clients and the guests.- Develop communication strategies, prioritize message points across entire experiential journey. - Work closely with cross-functional integrated marketing team to implement integrated marketing plan to drive business segment results and extend core communication strategies across all elements of marketing mix, including advertising, online, in-store, PR and consumer activation / promotional platforms.- Team Player with diverse organizational skills, effective communication & superb time management skills.- Experienced contract management, operations & supplier relationship management & research abilities.

An accomplished account/project manager, experienced in advertising, marketing and events. - Actively involved in business development, account direction/operations, client management.- Professional employing a variety of marketing disciplines and strategic planning in 'Experiential Marketing'SPECIALITIES:Advertising, Above the Line, Below the Line, Direct Marketing, Online Marketing, Social Media, CRM & Segmentation, Brand Management, Integrated Marketing, Corporate Communications.

1. Resource management: Manage resources across Zed offices. Develop and establish vendor relationship.2. Process Implementation: Developed, reviewed and implemented internal procedures and systems to achieve high staff efficiency and maximum revenue.3. Operations Management: Manage the flow of information between Client Service, Finance and Creative teams.4. Trouble-shooter/Good mediator of creative process with all departments – Creative, Account Service, Studio, Production etc; Organise briefing/de-briefing with creative teams, follow-up with internal production departments such as studio, print production, Art buying and TV production to ensure accuracy and deadlines are met.5. Quality Management: Ensure that all artwork is quality controlled and checked prior to being released internally or externally and back ups are filed.

• Day-to-day management of online campaigns/projects of respective accounts.• Involvement at a strategic level, under direct supervision and guidance of Client Service Director. • Responsible for proactively managing Client and internal relationships in addition to meeting key performance goals with respect to account profitability and team management & development. • Trouble shooter - managing all jobs to ensure they are scheduled on time and to budget and are monitored using appropriate adminstration procedures.• Fronting creative briefing meetings and contributing to major creative briefings with the Client.• Distinguishing between a good and poor client brief and if necessary, asking the right questions to help formulate a clearer brief before it is accepted.• Developing a thorough understanding of client’s business.

Information Officer MENA / Traffic Co-ordinator at Wunderman ME reporting into Shoba Menon.

15th April 2001 transferred to Client Service Department - In order to further enhance my capabilities, advertising industry knowledge and client servicing skills, obtained transfer to Client Servicing Department.• Worked closely for the Business Development Director as Client Service Co-ordinator.• In-charge of all confidential new business pitches. Prepared presentations for the pitches. • Preparing and compiling of contact reports, status reports, assisted with briefs, job amendments, co-ordination with the creative and traffic department.10th January 2001 – PA to EVP and COO - Promoseven Network Inc. • The role’s responsibilities included both routine se cretarial duties and extensive involvement in travel arrangements, hotel bookings, diarising meetings, conferences and preparing contracts.