Cécilia Lourman Email & Phone Number

Lyon

Consultant Digital and Emerging technologies in IT systems departments.

Lyon, France

- Analyses mensuelles de panels distributeurs et consommateurs sur le marché Sauces- Rénovation packaging - Participation au développement d'une nouvelle gamme de sauces : analyse de marché, élaboration recettes, étude de positionnement. - Élaboration d'argumentaires produits en support à la force de vente

Région De Melbourne, Australie

Distributeur national australien de tissus et papiers peints (Créations Métaphores, Luigi Bevilacqua, Thibaut & Watts entre autres) auprès de designers, leader sur le segment haut-de-gamme. Missions réalisées : - Analyse et suivi des ventes du showroom- Préparation et participation aux rendez-vous clients- Community management et relation presse. - Élaboration du marketing plan 2019 et d’une étude concurrentielle pour améliorer la stratégie digitale et la stratégie CRM de… Show more Distributeur national australien de tissus et papiers peints (Créations Métaphores, Luigi Bevilacqua, Thibaut & Watts entre autres) auprès de designers, leader sur le segment haut-de-gamme. Missions réalisées : - Analyse et suivi des ventes du showroom- Préparation et participation aux rendez-vous clients- Community management et relation presse. - Élaboration du marketing plan 2019 et d’une étude concurrentielle pour améliorer la stratégie digitale et la stratégie CRM de l’entreprise. Show less

Toulouse Area, France

In this organization composed of 50 students, the event department is in charge of organizing numerous different events each year for the students of our school.I have already organized a mystery event, a 13-sport tournament, 2 after-works, 2 theme parties, and brunches. I am currently working on the Tennis Competition of the school. Thank to this amazing experience, I acquiere several new capacities of event organisation, event communication through social networks, team work and… Show more In this organization composed of 50 students, the event department is in charge of organizing numerous different events each year for the students of our school.I have already organized a mystery event, a 13-sport tournament, 2 after-works, 2 theme parties, and brunches. I am currently working on the Tennis Competition of the school. Thank to this amazing experience, I acquiere several new capacities of event organisation, event communication through social networks, team work and team management in this department. I also learnt to seek for professional partners, to negociate contracts for reducing costs, and finally to handle very tight budgets. Show less

Toulouse Area, France

In this company specialized in frozen food production, I assisted the product manager which was also category manager on several missions:  Realization of marketing studies about: The Y Generation, Christmas 2018 tendencies, the aperitive tendencies and evolutions.  Benchmarking: on the market of appetizers and frozen appetizers.  Production of tools for salesforces with analysis of ranges : redaction of brochure and sales pitch to present to the clients for Aldi, Lidl, Picard… Show more In this company specialized in frozen food production, I assisted the product manager which was also category manager on several missions:  Realization of marketing studies about: The Y Generation, Christmas 2018 tendencies, the aperitive tendencies and evolutions.  Benchmarking: on the market of appetizers and frozen appetizers.  Production of tools for salesforces with analysis of ranges : redaction of brochure and sales pitch to present to the clients for Aldi, Lidl, Picard and Thiriet. Participation in the development of new products and packaging concepts: brainstorming and redaction of idea propositions, following during the launch and development of new products and innovations.  Following of commercial actions.  Initiation to the analysis of retail and consumer panels (IRI and Kantar) Show less

Toulouse Area, France

With 4 other students, we realized the Graffichill Project. We set up a Rap and Hip-Hop concert to raise funds to realize an open-public Street-Art Initiation in Toulouse with an open-stage. The concert was a success with 200 participants and 600€ of profit. So it allowed our to organize the Street-Art event which gathered 1000 participants from different social background, 15 professional artists (graffiti artists, DJ’s and musicians) and 30 non-professionals artists.I was responsible… Show more With 4 other students, we realized the Graffichill Project. We set up a Rap and Hip-Hop concert to raise funds to realize an open-public Street-Art Initiation in Toulouse with an open-stage. The concert was a success with 200 participants and 600€ of profit. So it allowed our to organize the Street-Art event which gathered 1000 participants from different social background, 15 professional artists (graffiti artists, DJ’s and musicians) and 30 non-professionals artists.I was responsible for the communication on social networks, the budget, and the search of partners. Show less

Scotland

During this mission, I had to convince companies to give their opinion over apprenticeship and convince them to give professional opportunities to students like apprenticeship periods, internships, and moke interviews. Missions :  Definition of the interview process: in order to collect good information about apprenticeship in the Scottish companies. Interview of a hundred companies in English: collection of information and offers to the companies to give opportunities to the… Show more During this mission, I had to convince companies to give their opinion over apprenticeship and convince them to give professional opportunities to students like apprenticeship periods, internships, and moke interviews. Missions :  Definition of the interview process: in order to collect good information about apprenticeship in the Scottish companies. Interview of a hundred companies in English: collection of information and offers to the companies to give opportunities to the students.  Synthesis of the project: presentation of the results to the commercial department of the university and to the West Lothian Chamber of Commerce. Show less

Master In Marketing (Big Data Option) - Strategy & Advisory Speciality, Business

I am currently finishing my last year of master in marketing Big Data. with the speciality : Strategy & Advisory Followed courses.

Parcours Certifiant Aux Métiers Du Conseil

Parcours Certifiant - Métiers du Conseil : - Pratiques et Techniques du Conseil - Spécialisation en Transformation Digitale - Innovation.

Preparation For The Competitive Entrance Examinations To French Business Schools, Commerce