Cecilia Meng Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

• Rapidly prototype various data science tools using techniques such as clustering and discrete optimization to support the data-driven decisions of key retailer clients. Projects include customer decision trees building and macro-space optimisation.• End-to-end productionise existing data science projects into scalable and maintainable assets catering to multiple clients in a low maintenance and self-service capacity.

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Using advanced data analytics and visualisation tools, such as Alteryx, Python, SQL and PowerBI to derive insights for strategy and transaction decision making, with specialities in following areas:- Geospatial Analytics: strong exposure to using advanced analytics to derive insights about market coverage, customer segments, competitor landscape, and network synergy for location-based business/deals.- Customer Analytics: strong experience in implementing analytics to derive insights about customer segmenting,customer journey and customer lifetime value for e-commerce business - Text Analytics: strong experience of conducting text analytics to unstructured data to enable fraud transaction identification and detection.

Melbourne, Australia

• Undertook advanced statistical analysis to enable simulation modeling, which included using bootstrapping to approximate non-parametric distributions and drawing statistical inferences from them• Developed Monte-Carlo simulations to mimic real race scenarios and their impacts on overall ranking for each rider• Developed an interactive RShiny web application based on the above model and simulation analysis• Organised a workshop about the designed RShiny web prototype for cycling fans to collect user feedbacks

Santa Monica, California

Independently completed 1 research project with the topic of the senior generation in City of Santa Monica, including- 1 research paper reporting current demographic and socioeconomic information of the baby boomer generation in City of Santa Monica. Major tasks include data collecting, analyzing and visualization using Excel and Tableau.- 1 white paper reporting current programing in City of Santa Monica and recommendations for future strategy development.- Pitching the major discoveries from my research project to the local senior commission with very good feedbacks.

Worked as the project director to implement and develop the business idea, mainly taking in charge of the project development and management, including reaching out customers, marketing, etc.

Master Of Business Analytics, Business Analytics

Relevant Coursework: - Data Warehousing - Statistics Learning - Optimisation

Bachelor Of Commerce (Liberal Studies), Accounting And Statistics

Activities and Societies: Enactus USYD; alpha beta sigmaApplied Courses: Applied Linear Regression ; Financial Accounting; Management.

Bachelor Of Commerce ( Exchange), Accounting, A

Accounting215: Business Strategy and Valuation