Cecilia Öfverström Email & Phone Number

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Solna, Sweden

• CRM-plattform change to Voyado.• Setting up automations.• Redesigning e-mail templates.• Digitalized bonus checks from paper to digital checks resulting in a chain of positive changes; o Reduced environmental impact – bonus information is now conveyed primarily by email, text message, online or at POS, which has reduced use of paper and minimized transports.o Lower costs – the amount of postal bonus communication that still need to be sent to non-digital members is now sent as direct mail opposed to regular mail. Reduced volumes of postal checks opened the opportunity to change routines for printing. In adapting size of printing partner to one that better suits our needs we cut costs without losing quality.o Better experience for both members and personnel. Checks appear automatically at the check-out and can now also be used when shopping online.• New and imroved registration process online and in-store.• Renegotiated fees for text messaging resulting in a large cost reduction.• Introduced “cardless membership”. Created a solution that allows customers to become members without having to have a physical membership card as was required previously. • Set up inhouse production, segmentation, administration and analysis of all member communication – most of what was prior done by external partners. This has resulted in better control over what, how and why we communicate with members resulting in a much more coherent and agile communication as well as given us and the organization easier and quicker access to insights. Of course this has also contributed to a large cost reduction.• Updated the graphic profile for member communication to better resemble to main brand. • Created and implemented electronic forms on our internal web for membership issues. Previous paper forms were printed and faxed to customer support.• Updated and modernized language of member’s terms and conditions. (GDPR)• Finalist 2017 & 2019 Retail Awards

Stockholm, Sweden

Manage and develop loyalty program. Strategic (planning), operational (newsletters, copy) and analytical (database) work. All in close collaboration with e-commerce team, translators, graphic designers and CRM partners(Abalon) to ultimately grow loyalty program, minimize churn, increase LTV and optimize retention. Achievements: Initiated and implemented new e-mail marketing partner saving ca 400’ SEK yearly

Stockholm Area, Sweden

Develop industry specific and general market analysis to generate insights on market and competitive trends, auction dynamics, and other data-driven analysis. Develop and refine compelling, customized marketing stories and deliver to the sales team prior to customer meetings. Collect and use data from internal and external sources and turn it into insights that help clients realize their potential and goals.

Stockholm, Sweden

Operational support in the form of sales- marketing- and product training as well as analysis to drive advertiser acquisition and revenue generation through the Google AdWords Premier SMB partnerships. Develop partners and increase revenue for Google's advertising products.

Stockholm, Sweden

Developed just over 80 B2B company's sales at Tradera.com and build lasting and committed relationships between vendors and Tradera. Clients have ranged from small entrepreneurial businesses to established brands like BeautyPlanet, RoyalDesign, Webhallen and HIMLA. Marketing; cooperation with Traderas marketing team to create, coordinate and project manage online campaigns with main goals to increase brand awareness, conversion and ASP as well as creating an attractive site and drive sales. Worked towards personal and team goals. B2B news mails, produce and write relevant material, coordinate mailings.Achievements: Created the first campaigns that translated over 1 million sek. Designed the first now standardized, cross-vertical promotional campaigns. Increased several B2B vendors turnover by eg. help with pricing, product development, communication strategies.Keywords: B2B, B2C, account management, SMB, marketing, marketing coordinator, e-commerce, online strategy, business development, sales, customer service, online, SEM, SEO, affiliate, social media, FMCG, CG, CRM, international organization.

Part of the sales team at two Twilfit stores. Training in sales, product, brand and merchandising. Worked with brands such as Calvin Klein, Ralph Lauren, Chantelle and Spanx.Keywords: retail, speciality retailer, FMCG, CG, trademarks, merchandising, sales, customer service.

Stockholm, Sweden

Action marketing, merchandising, education at sales points for trademarks as Comviq and Babyliss. Achievements: won several sales contests. Keywords: POS, product education, merchandising, product demo, field sales.

Stockholm, Sweden

Self-employed / owner / interior designerRan a 300m2 store on Kungsgatan with a turnover of approximately SEK 6 million annualy. Custom made furniture from own factory in Slovakia. An educational time in a creative work environment. In addition to furniture sales and interior design projects we exhibited in trade shows, collaborated with artists, other local businesses and did events. Work with leading brands as Ceannis, Kant, SIA and Kamelo.Keywords: CG, FMCG, B2C, B2B, retail, specialty retailer, interior design, quote writing, project management, customer service, order processing, administration, marketing, media buying, merchandising, business management, entrepreneurship, purchasing.

Stockholm, Sweden

Furniture sales and interior design BQ of Sweden. Small and large interior design projects for B2C and B2B clients. Sales and shop work.Keywords: CG, FMCG, B2C, B2B, sales, administration, project management, quote writing, order management, purchasing, visual merchandising, merchandising, interior design.

Oslo Area, Norway

backoffice, logistics koordinator.

London, United Kingdom

FMCG, B2C, customer service, cash register, order management.

Diploma, Production Management / Project Managment

A one year education including courses in marketing, branding, presentation skills, rhetoric, communication, economics, leadership.

Ancient History

Diploma, Interior And Spatial Planning

History Of Art

Diploma, Language

Samhällsvetenskaplig Linje Med Ekonomisk Inriktning

Activities and Societies: Ung Företagsamhet