Cecilia Olocco

Cecilia Olocco Email and Phone Number

Head of Marketing @ VDB Luxury Properties
Barcelona, CT, ES
Cecilia Olocco's Location
Barcelona, Catalonia, Spain, Spain
Cecilia Olocco's Contact Details

Cecilia Olocco work email

Cecilia Olocco personal email

n/a
About Cecilia Olocco

I'm a seasoned Global Marketing Manager with over a decade of experience, honed my skills in both agency and in-house settings. My passion for digital marketing and strategic thinking has fueled my success in leading cross-cultural teams and driving growth for innovative software products in the B2B SaaS sector. At Soprano Design, I've had the privilege of contributing to the development of award-winning software, leveraging my expertise in SEO, technology, product marketing, and UI/UX design. I've successfully managed large budgets, led multicultural teams, and delivered impactful marketing campaigns.As a Captain on The Predictive Index and ENFJ personality type on the Myers-Briggs Type Indicator (MBTI), I am a self-starter, driven, energetic, warm, and giving person. As a hands-on leader, I'm committed to both guiding and mentoring my team. I'm passionate about nurturing talent and creating a supportive environment where individuals can thrive. My belief in the power of development has directly contributed to our company's financial success.

Cecilia Olocco's Current Company Details
VDB Luxury Properties

Vdb Luxury Properties

View
Head of Marketing
Barcelona, CT, ES
Employees:
25
Cecilia Olocco Work Experience Details
  • Vdb Luxury Properties
    Head Of Marketing
    Vdb Luxury Properties
    Barcelona, Ct, Es
  • Soprano Design
    Global Digital Marketing Manager
    Soprano Design Apr 2020 - Present
    North Sydney, Nsw, Au
    Soprano is a B2B SaaS profitable company listed on the Deloitte Fast 50 list, outperforming larger competitors; a testament to our effective market strategy and strong execution.★ BUILD-Built and Led the Digital Marketing Team: Successfully established and managed a high-performing digital marketing team, including in-house web developer, in-house and freelancer graphic designers, In-house marketing automation, and In-house and freelancer content creators.-Manage different vendors: SEO, SEM, Branding, CRM integration. -Oversaw Technology Implementation: Steered the integration and optimization of key business tools such as Drift (conversational AI), ZoomInfo (ABM), and HubSpot.-Key player on the Rebranding Initiative: Led a successful brand transformation, defining new company values and corporative image.★ KEY ACHIEVEMENTS-Outperformed Industry Peers: Consistently ranked on the Deloitte Fast 50 list, surpassing larger competitors.-Built a World-Class Team: Developed and managed a high-performing digital marketing team from scratch.-Achieved Significant Growth: Delivered a 130% YoY increase in top-20 ranked keywords through cluster content SEO strategy. Grew MQL pipeline value by 5x in three years.-Optimized Marketing Efficiency: Reduced advertising campaign costs by 25% while increasing clicks by 37%. Improved Google AdWords landing page experience to increase quality score by +50%.-Developed Data-Driven Insights: Designed an analytics dashboard with pipeline forecasting capabilities.★ LEADERSHIP -Results-Oriented Leader: Demonstrated a proven track record of driving growth and success.-Talent Development: Committed to nurturing talent and creating a supportive work environment.-Strategic Vision: Effectively aligned team efforts with company goals and objectives.-Data-Driven Decision Making: Utilized analytics to inform strategic decisions and optimize performance.
  • Mixketing
    Mixketing
    Mixketing Mar 2019 - Mar 2020
    During my sabbatical year, I embarked on a global adventure while consulting for several clients. One of my most significant engagements was with Memurai, the only enterprise-ready, native Windows port of Redis 7.As a consultant, I played a pivotal role in project management, strategic planning, and team leadership. I also delved into digital marketing, overseeing SEM analysis, designing PPC and SEO strategies, and creating engaging marketing materials.Beyond my technical expertise, I focused on building strong relationships with key clients and ensuring projects stayed within budget. My ability to adapt to different cultural contexts and work remotely proved invaluable during this unique experience.
  • Soprano Design
    Global Marketing Customer Acquisition Manager
    Soprano Design Mar 2016 - Mar 2019
    North Sydney, Nsw, Au
    Soprano Design is the largest group in the world offering corporate messaging services. With strong presence all over the world, with offices in Europe, North and South America, Asia, Australia and New Zealand.Soprano products are used actively by global top-100 companies, leading financial institutions, and large government agencies in four major world regions. Soprano’s award-winning engineering and innovation has resulted in a powerful cloud-based enterprise platform that powerfully integrates IP, SMS, MMS, voice, and location into a seamless secure business mobile messaging experience.Reporting to the CMO. Managing the New Customer Acquisition team, currently 4 people ( a team I built from scratch), responsible for the definition of the global new customer acquisition marketing strategy of the company. Coordinating the Marketing activities with the sales teams from 14 countries and the marketing teams from 9 of the biggest carriers of the world as AT&T, Telstra, Vodafone, Orange...I started in the company as Digital Marketing Manager for Iberia and LATAM and quickly grew up to my current position as Global Marketing Manager for New Customer Acquisition.Soprano Design has given me the opportunity to work with cross-cultural teams from all over the globe and being part of the development of our world awarded software products.In addition to outlining the marketing strategy, I work day by day with my Marketing team and the Sales teams from 14 countries to achieve the best possible results and budget optimization for each region.I also Manage the Digital Marketing department where I am responsible for developing the strategic plan for growth, its correct implementation and the management of our vendors.My multidisciplinary role allows me to work with the Product, Marketing and Sales teams all over the world, giving me a comprehensive vision of the business.
  • Hattie & Duke
    Co Founder - Product Manager
    Hattie & Duke Jan 2015 - Jan 2017
    Hattie & Duke is a free-spirited accessories brand designed with love and high quality materials at an incredible and affordable price.As product manager, it is my responsibility to define the roadmap and ensure its correct implementation. In a daily basis I carry the relationship with the factories and I analyze next Sales, Marketing and Design the current and future products to define their cycle and evolution.
  • Sitmobile
    Digital Marketing Manager Iberia And Latam And Product Owner Foxtir Platform
    Sitmobile Jan 2015 - Mar 2016
    Barcelona, Spain, Es
    SITmobile is a mobile communication and software development company focused on Mobile Marketing.This company is part of the Soprano Design Group.Reporting to the Marketing Manager, focused in Iberia and Latam markets. Responsible for managing the marketing communications and assisting with the strategic planning; Growing existing customers and Acquiring new customers for the Sitmobile brand. Aligning sales and marketing to generate quality business leads and opportunities.Managing vendors and internal team to achieve the most effective strategy implementation.Regarding my Product Owner responsibilities: Defining product strategy, short and long term roadmap. Developing detailed specifications for improvements or new features for the platform, no only in report writing but with design example implementation for better guidance to the developing team (Ruby on rails technology). Agile work methodology.
  • Reebok - Adidas Group
    Product Specialist
    Reebok - Adidas Group Jan 2014 - Jan 2015
    Herzogenaurach, Bavaria, De
    Reebok is a global athletic footwear and apparel company, part of Adidas group since 2005. Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo.As part of the Disney Product team It was part of my job to have a comprehensive inside of Disney and Reebok brands. Apart of having a high understanding of materials and technical aspects of the products. I worked side by side with the Development and Marketing department, in a teamwork and dynamic environment.
  • Self-Employed
    Digital Marketing Consultant
    Self-Employed Mar 2012 - Jun 2014
    Contracted Marketing Services Including: Digital Marketing Strategy, Comprehensive Audits, Website Project Management, Branding/Positioning Analysis, SEO, SEM, Optimization of E-Commerce feeds, Marketing Automation Software Services, Inbound Marketing Strategy and Planning, Social Media Strategy and Planning and UI/UX Design.
  • Internectivo
    Marketing Specialist
    Internectivo Sep 2008 - Mar 2012
    Internectivo is an Advertising Agency, specialized on Digital Marketing . As full-service digital agency, Internectivo provides expertise across Service Design, Experience Design, Marketing Communications and Implementation. Formed by a young and dynamic team of passionate and experienced professionals.
  • Internectivo
    Marketing Assistant
    Internectivo Apr 2007 - Sep 2008
    Internectivo is an Advertising Agency, specialized on Digital Marketing . As full-service digital agency, Internectivo provides expertise across Service Design, Experience Design, Marketing Communications and Implementation. Formed by a young and dynamic team of passionate and experienced professionals.

Cecilia Olocco Skills

Concept Development Marketing Advertising Redes Sociales Google Adwords Photoshop Fashion Design Illustrator Sketching Photography Google Analytics Semrush Data Driven Growth Hacking A/b Testing Digital Marketing Social Media Advertising Result Oriented Entrepreneurial Mindset Management Strategy

Cecilia Olocco Education Details

  • Universidad Empresarial 'Siglo 21'​
    Universidad Empresarial 'Siglo 21'​
    Advertising
  • Bau, Centre Universitari D'Arts I Disseny
    Bau, Centre Universitari D'Arts I Disseny
    Design And Applied Arts
  • University Of Córdoba, La Metro
    University Of Córdoba, La Metro
    Marketing
  • Udacity
    Udacity
    How To Build A Startup
  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    Digital Marketing
  • University Of Virginia
    University Of Virginia
    Design Thinking For Business Innovation
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Scaling Operations
  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    Marketing Planning

Frequently Asked Questions about Cecilia Olocco

What company does Cecilia Olocco work for?

Cecilia Olocco works for Vdb Luxury Properties

What is Cecilia Olocco's role at the current company?

Cecilia Olocco's current role is Head of Marketing.

What is Cecilia Olocco's email address?

Cecilia Olocco's email address is ce****@****ign.com

What schools did Cecilia Olocco attend?

Cecilia Olocco attended Universidad Empresarial 'siglo 21'​, Bau, Centre Universitari D'arts I Disseny, University Of Córdoba, La Metro, Udacity, University Of Illinois Urbana-Champaign, University Of Virginia, Northwestern University - Kellogg School Of Management, University Of Illinois Urbana-Champaign.

What are some of Cecilia Olocco's interests?

Cecilia Olocco has interest in Children, Civil Rights And Social Action, Education, Environment, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Arts And Culture.

What skills is Cecilia Olocco known for?

Cecilia Olocco has skills like Concept Development, Marketing, Advertising, Redes Sociales, Google Adwords, Photoshop, Fashion Design, Illustrator, Sketching, Photography, Google Analytics, Semrush.

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