Cecilia Perlind Email and Phone Number
I offer a unique combination of business acumen and strategic thinking, that drives profitable growth and maximizes ROI. With extensive experience in market and business development, I have provided valuable insights and consulting services to organizations seeking to enhance their growth, strenghten brand, launch innovation, leverage sustainability, and increase communication effect. An experienced leader and CEO beliving in team and collaboration to drive success.An extensive skill in reseach and business insights, brand and communication strategy, profitable business development, digital strategy, sustainability, brand equity. Unique experience in brand collaborations - sponsorship and event marketing. Based in Stockholm, Sweden, I bring in-depth management consulting skills to a wide range of industries, including B2C, B2B, and non-profit organizations. I am a sought-after speaker on topics such as brand value, brand positioning, communication, and performance measurement. As a jury and network leader in the brand and communication space, I have a proven track record of managing and leading businesses for the future.Skills;*Research and Business Insights: Conducting comprehensive research to drive strategic decisions.*Brand and Communication Strategy: Developing plans for brand equity and market impact.*Communication Strategy: Crafting resonant strategies aligned with organizational goals.*Reputation Management: Proactively safeguarding, enhancing brand, and building trust, reputation.*Media Relations: Building productive media relationships for effective storytelling.*Profitable Business Development: Achieving substantial revenue growth through innovation.*Digital Strategy: Maximizing digital channels for reach and engagement.*Sustainability: Integrating sustainability and fostering environmental responsibility.*Stakeholder Engagement: Building strong relationships for brand loyalty and advocacy.*Performance Measurement: Utilizing data-driven insights and KPIs to optimize strategies.*Brand Equity: Focused on enhancing brand image and equity.*Brand Collaborations - Sponsorship and Event Marketing: Creating successful collaborations for visibility and engagement.
Sponsrings & Eventsverige
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CeoSponsrings & Eventsverige Jan 2024 - PresentStockholm, Se
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Board MemberSponsrings & Eventsverige 2016 - PresentStockholm, SeSES, Sponsorships & Events Sweden, is the unifying force behind the dynamic and growing interest and experience industry in Sweden. Our members and partners plan and implement the majority of the country's major events, events, meetings, fairs and sponsorships. The organization was started as an association in 1986 and today has around 230 member companies where all expertise of the industry is represented such as buyers, agencies, rights holders, fairs, expos, consultants, destinations and suppliers. SES organizes the Golden Wheel industry competition every year.
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Senior AdvisorPercepta Jan 2023 - PresentCecilia Perlind Advisory AB -
Board MemberStyrelsekraft - Women On Boards Mar 2023 - PresentTäby, Stockholm County, SeStyrelsekraft is a non-profit organisation and nationwide female board network with access to qualified management and board competence. Our aim is to increase the number of women on Swedish company boards and thereby contribute to increased profitability and a more sustainable business. Styrelsekraft - Women on Boards has its background in the national leadership program Styrelsekraft initiated by the Swedish Government in 2008 with the aim of increasing the share of women on boards. The majority of the network's members are currently active as board members in small and medium sized companies and in larger listed companies. -
Senior Director, Market & Communication | Cmo/Cco | Interim Country ManagerKantar Jan 2021 - Nov 2023London, GbExperienced leader, Interims Managing Director and a crucial part of the Sweden leadership team at Kantar, a global leader in data, technology, and insights. Focus on strategically driving organizational transformation according to the global strategy. This included overseeing the transformation of the product and service portfolio, as well as working collaboratively with global development teams to ensure cross-functional competence and alignment on both local and global scales.With responsibility for communicaiton, marketing and external publicity, the role has entailed serving as a local thought leader and the voice of Kantar in the market, media, and public opinion.Additionally, an integral role in introducing a customer-centric approach and implementing a Key Account Management (KAM) framework. As the Commercial Lead for global service solutions, including sustainability, the focus has been on providing senior advisory services and spearheading new client acquisition from large corporations. Proficiency in business solution development and localized market implementation has consistently driven growth and added value to the organization's clientele. With the approach of data-driven decision-making and a strong dedication to delivering measurable results. -
Founder Senior Director Business Area Brand & Communications Sifo| Board Member|Key Account DirSifo Jan 2008 - Dec 2021SeFrom 2008 to 2021, at SIFO (Research International, TNS-SIFO, Kantar SIFO), I founded and led the 'Brand & Communications' division, specializing in strategic brand consultancy and communication activation. The division achieved notable commercial expansion, outperforming competing Swedish research institutes.In my role as a senior consultant, I provided strategic insights and consultancy to global and local companies and managing teams across industries, improving business performance, leaverage communication effect, and strenghten their brand & reuptation. Proficiency included quantitative research methods, KPIs, brand research, ad tracking, campaign testing, and analytical tools.My responsibilities also encompassed crafting insightful research inquiries, conducting opinion and publicity content research, and translating research findings into actionable result, crafting brand & communication strategies emphasizing simplicity, relevance, and effective implementation.Holding various leadership roles, contributing to sustainable growth and profitability. This experience highlights expertise in sales and proficiency in brand, reputation, communication, and marketing -
Ceo | Partner | Mindshare Performance [Broadmind]Mindshare 2005 - 2008London, England, GbPerformance was a communications agency focused on non-traditional communications solutions such as brand collaborations, sponsorships, events, influencer, and content marketing. Performance as part of the Mindshare network, a global media and marketing services company formed in 1997. As one of the founders of Performance, the new international sponsorship agency network, we had a main responsibility for the common international structures, services and offer. The agency was one of the first to work with a strategic perspective on brand collaborations. Over the years, I developed an insight-driven approach to the interests and passions of different target groups to match this with the brands' business challenges. Development of brand-strengthening collaboration strategies and tactical activation plans to strengthen loyalty, preference and image. Activation through various contact points both in traditional media such as TV and below the line activities such as events. I also designed a digital tool harmonizing business objectives and impact monitoring based on the chosen strategy. Close collaboration with media planning in the parent company Mindshare using traditional media as well as digital channels. * As CEO for the Scandinavian operations I ran the Stockholm office with ultimate responsibility for customers, products, and business as well as developing business in the Nordic region* Memember of the Performance European Team reporting to the EMEA president based in London•Focused on enhancing business connections and expertise development in the area of communication, sponsorship and events. Leading strategic projects as a trusted advisor for the big global and local sponsoring brands.•Developed the first digital target setting and impact measurement tool in the Nordics, shaped founded Orvesto Passion measurement.• Increased awareness and importance sponsorship and event, which at the time had a turnover in Sweden of over SEK 7 billion. -
Client DirectorMindshare / Broadmind Jan 2000 - Jan 2005As above
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Strategic Planing Director / Account DirectorSponsor Strategi (A-Com Group) Dec 1996 - Jan 2000SponsorStrategi was, for a long time, the leading agency in Sweden for the development of business-strengthening collaborations through the method of sponsorship and events. Strategic planner and collaboration expert with extensive experience in developing business-strengthening collaborations through sponsorship and events. I have a proven track record of shaping strategic plans for brand collaborations and sponsorships to meet various business objectives and ensuring their successful implementation.• Successfully developed strategic plans for global brands such as IBM ensuring successful implementation of strategic plans by developing content and enabling conversion to tactical activation.•Secured business impact of successful collaborations with a wide range of clients and vendors in sports, culture, and society.• Contributed to the growth and success of SponsorStrategi as the leading agency in Sweden for sponsorship and collaboration strategy development.Proven skills: Strong strategic planning and implementation skills, Proven ability to develop successful collaborations with a wide range of clients and vendors, Excellent communication and interpersonal skills, Results-driven and goal-oriented mindset.
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Communication & Pr DirectorEurocard Jan 1995 - Dec 1996Solna, Stockholm, SeAt Eurocard (owned by SEB and previously by Skandinaviska Banken), I played a key role in developing the company's external and internal communication/publicity and strategic partnerships/ collaborations. My responsibility was to initiate, develop, implement, and communicate these partnerships through all media channels to increase the willingness of both business partners and customers to use Eurocard as a payment solution.I was instrumental in forming essential partnerships, such as with the restaurant industry through White Guide and with the Swedish Golf Association through their Masters competition, to strengthen relationships with key customer groups and increase their willingness to use Eurocard. I also developed various loyalty offers to further incentivize customers to choose Eurocard as their payment method.In addition to forming these partnerships, I was also responsible for all customer, public, and internal communication, including overseeing the largest Swedish membership magazine, EuroWorld. I improved the quality of customer information and relaunched the magazine, ensuring a higher reading value and an improved content and graphic profile. Responsible for strategic com planning and execution in all media. My efforts helped establish Eurocard as a strong brand and a leading payment and credit card in business Sweden -
Regional Market ManagerSeb 1994 - Dec 1995Stockholm, Stockholm, SeIn my role as a Regional Market Manager, I was responsible for creating and executing strategic plans that increase market penetration and drive revenue growth. Identifying new opportunities and developing successful go-to-market strategies. My experience has equipped me with the ability to develop and maintain strong relationships with clients and stakeholders at all levels, resulting in successful partnerships and collaborations. -
Middle Office Specialist Trading & Capital MarketSeb May 1993 - Dec 1993Stockholm, Stockholm, Se
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Bank EmployeeSeb Jan 1993 - May 1993Stockholm, Stockholm, SeInternational payments
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Bank EmployeeSeb 1987 - 1989Stockholm, Stockholm, SeForeign exchange trading
Cecilia Perlind Education Details
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Linköping UniversityEconomics -
Ideer För Livet"Öka Din Kunskap I Mätning Av Sociala Effekter Och Värden"!
Frequently Asked Questions about Cecilia Perlind
What company does Cecilia Perlind work for?
Cecilia Perlind works for Sponsrings & Eventsverige
What is Cecilia Perlind's role at the current company?
Cecilia Perlind's current role is CEO | Board Member | Strategic brand architect specializing in mining essential Insights, spotting critical business perspectives, shaping perceptions, managing reputations and driving impactful communication strategies|.
What schools did Cecilia Perlind attend?
Cecilia Perlind attended Linköping University, Ideer För Livet.
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