Li (Cecilia) Sheen Email & Phone Number

* Establish GWC vertical business platform Mobile Marketing Advisory Association (MMAA) which already had 50+ advisory committees and 200+ global industry members and help global mobile leaders connecting, sharing knowledge and build long-term trusted relationships via diversify business actives (MMS of GMIC in different countries, business matching, workshop and oversea channel exploration ) ;* Combine and leverage GWC global mobile ads resources and worldwide executive network to create the win-win cooperation environment by leading the industry standards and the instructions;* Lead MMAA daily operation and have already looped Facebook, Tencent, PubMatic, IronSource, ADWAYS, Inmobi, etc. in this association for generating individual company's revenue (by integrated China market partnership as well as cooperation opportunities ) and developing global industry business networks.

Beijing City, China

* Take charge of GWC cross-border mobile business, be responsible for global program which relevant to mobile education, mobile health, auto mobile and mobile marketing domains;* Founder of MoBiz (the cross-border mobile business brand) and manage brand events as M'Salon and M'Summit;* Content design and business management of GMIC(Global Mobile Internet Conference) Beijing, Tokyo, Bangalore and Silicon Valley, GMIC producer;* In charge of global BD team and generate revenue from cross over industries' business matching;* Manage MoBiz event brand(M'Salon, MMS, MoBiz Summit, G-trip, CEO Dinner) and operate GWC member networks;* Establish and operate GWC Mobile Education Committee and Mobile Marketing Advisor Committee/Association.

Beijing

An industry pioneer since 1995, VanceInfo Technologies Inc. (NYSE: VIT) is an IT consulting and solution provider and one of the leading offshore software development companies in China.* Develop corporate branding and existing technical services (IT project management, software development, Technology Architecture Planning & Development, etc.) strategy in North America, Western Europe areas, cooperate with Global Marketing to arrange and organize marketing relevant activities and industry summit; * Be responsible for marketing work progress management of seven business units (including Tibco China Development Center, BULGE, BUT&T, etc.) which directly controlled by BGNAEU, and regularly attend in BU marketing pipeline review, implement BU marketing manager quarterly performance assessment; * Develop integrated marketing research plan in accordance with different BU goals and business category, analyze business opportunity and marketing conditions, generate marketing research report, and recommend solutions to EVP and management board;* Refer to sales’ team assignment to develop marketing annual budget, follow up potential business opportunities, participate in every BU’s marketing activities, liaison and sync up with sales team performances to ensure business improvement and market share growth trend;* Supervise team members’ daily work, and assist PMO in managing and providing project management training courses to global delivery team (including offshore project team and international LGE team); * Assist EVP in arranging business schedule and participating in business negotiation, for instance, Oracle ODC project, Smart City (IOT) project, Huawei business, etc.

Beijing

* Take charge of more than 20 projects which is in different dimensions (Passenger vehicle logistics, Automobile investment, Auto sales and Car remodeling, Dealership evaluation) and the total investment amounted to more than 3.5 billion;* Make the integrated resources control (human, financial, materials) of all the projects with project management software and resources allocation skills; monitor and control project life cycle and cost; evaluate performances of project team members; * Functioned as the head of PMO (project management office), develop standard project charter and operation processes; * Make integrated management of project managers

Beijing

* Develop platforms and channels for products and applications in US, Russia, Japan, German, etc; deal with various business contracts and be responsible for business negotiation;* Manage engineering group and get full information of product operation and maintenance process,accumulate weekly report from engineering group and make analysis for better implementation decisions;* Take charge of preparing "SNS Social Game Summit", coordinate internal and external resources and invite industry giants from international areas and platforms;* Work as Chef Analyst and authored industry annual report (brief edition of annual report 2010 has been widely spread by industry consultancy, game developers and full edition has been purchased by Exo Web, Electronic Arts and Soft-world Electronic );

Paris Area, France

*Met potential clients, analyzed customer needs and diagnosing problems at initial stage, suppliedpreliminary report and service quotation;*Maintained good customer relationship and developed new clients in France, Britain and German areas*Publish industry journal for long term contract customers, such as IBM,Renault, Bouygues, etc. and diagnosing problems for contract customers

Mba, Management Consulting And Change Management

Main courses: Consulting Management; Project Management; Value Analysis; Accounting; EBL.etc.

Bachelor’S Degree, Business English