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FattoreMamma is the first and unique Italian communication agency focused on Marketing to moms. It operates in 3 different business areas:COMMUNICATION AND EVENTS – FattoreMamma is mainly specialized in digital marketing projects, social media marketing, mommy bloggers and influencer relations and events.ONLINE PUBLISHING - FattoreMamma is an online publisher of websites and mobile apps targeted to moms: www.blogmamma.it , www.mammacheclub.com , www.mammacheblog.com… Show more FattoreMamma is the first and unique Italian communication agency focused on Marketing to moms. It operates in 3 different business areas:COMMUNICATION AND EVENTS – FattoreMamma is mainly specialized in digital marketing projects, social media marketing, mommy bloggers and influencer relations and events.ONLINE PUBLISHING - FattoreMamma is an online publisher of websites and mobile apps targeted to moms: www.blogmamma.it , www.mammacheclub.com , www.mammacheblog.com, www.mumsup.com.ONLINE ADVERTISING DEALER - FattoreMamma sells highly targeted advertising formats on its advertising network made by independent blogs and web sites: in 2013 montly 2 millions unique visitors with 10 millions page views.I co-founded the company with these contributions/responsibilities:• Business idea development, business plan definition and startup launch• Sales management and key customers relations management • Growth plans definition, including third parties strategical partnerships (such as Veesible)• HR policy and management accounting system definition • Communication tools development: public speaking at industry events, company web site and brochure, happy hours to meet new customers, PR and Media relations Show less

I invented Moms@Work - now a brand in Gi Group’s portfolio – which offers to HR departments integrated services to better manage maternity within the organizations.Moms@Work was launched as a pilot project, with a double goal.On one hand, putting together a database of qualified and motivated women who left the labor market after maternity - or who seek a more flexible professional assignment - and are willing to return with great determination and much flexibility in contractual… Show more I invented Moms@Work - now a brand in Gi Group’s portfolio – which offers to HR departments integrated services to better manage maternity within the organizations.Moms@Work was launched as a pilot project, with a double goal.On one hand, putting together a database of qualified and motivated women who left the labor market after maternity - or who seek a more flexible professional assignment - and are willing to return with great determination and much flexibility in contractual and compensation terms.On the other, finding a panel of companies to understand whether and how to handle the topic of maternity and the reconciliation between familiar and professional responsibilities. This is because the pilot project was co-financed by Lombardy Region, which wishes to understand directly from the firms the critical areas, the specific problems and the costs linked to the presence of a mother in the organization. Show less

I worked as consultant in management and marketing for different customers: - as Managing Director for a chain of day-nurseries, including the Peg Perego one;- as Head of Communication and Promotion Unit in Cestec S.p.A, operating in support of Lombard small ad medium companies;- as Project Leader in a no-profit association organizing musical educational tours of Sforzesco Castle in Milan.I also hold Marketing and Communication training courses: Product Manager Intensive… Show more I worked as consultant in management and marketing for different customers: - as Managing Director for a chain of day-nurseries, including the Peg Perego one;- as Head of Communication and Promotion Unit in Cestec S.p.A, operating in support of Lombard small ad medium companies;- as Project Leader in a no-profit association organizing musical educational tours of Sforzesco Castle in Milan.I also hold Marketing and Communication training courses: Product Manager Intensive Course; Marketing Plan; Pricing- strategical and operational mangement; Marketing for moms and babies, ... Show less

MARKETING MANAGER CAPTURE- Annual marketing plan definition and profit & loss responsability for Film Capture products- Planning and deployment of country specific consumer promotions, following every related activities (commercialization and packaging design approval process, merchandiser development, POS materials, media campaign definition)- Media strategy and planning development- Country PR plan execution- Industry and share trend monitoring, competitors activities… Show more MARKETING MANAGER CAPTURE- Annual marketing plan definition and profit & loss responsability for Film Capture products- Planning and deployment of country specific consumer promotions, following every related activities (commercialization and packaging design approval process, merchandiser development, POS materials, media campaign definition)- Media strategy and planning development- Country PR plan execution- Industry and share trend monitoring, competitors activities control- Country pricing tactics definition together with local Business ManagerTRADE MARKETING MANAGER WHOLESALE- Trade marketing plan definition and channel trade marketing budget management for wholesale laboratories and distributors - Channel specific and customer specific promotional activities definition for wholesaler (demo days at cash and carry locations, bundle offers with special gift for shop owners, pos materials, etc.)- Planning and implementation of Kodak "ABC merchandising program", specially designed to improve sell-out performances of traditional photo-retailers (1800 shops involved, 1000 promoter days together with wholesalers sale force)- Co-marketing activities development with main independent labs (consumer promos linked to development & print)DIGITAL SERVICES PRODUCT MANAGER:- Kodak Italy web site launch (concept proposal definition and selection of local web agencies)- First evaluation of new born Kodak mobile services (i.e. PhotoNet OnLine, PhotoNet Mobile) through partnerships with main Italian mobile operators (Tim, Omnitel)- Kodak Picture Maker kiosks re-launch into photo retail channel (new communication strategy definition, new shop corners and pop materials development) and new channels business development for kiosks (Picture Maker Personalized Electronic Postcards at internet cafes, Picture Maker-internet at money-transfer retail locations, Picture Maker Low Service in modern distribution, Entertainment Photo System at McDonald) Show less

TRADE MARKETING MANAGER- Trade marketing plan definition for “Sector Interactive” channel (600 watches retailers directly managed in terms of stocks, products display, sell-out)- Business analysis on sell-in, sell-out, retail inventory level, geographical coverage, etc.- Creation and management of the “Interactive Web Site”, innovative B2B web site built to keep permanently in touch with the most important customers - Design and upgrade of the “Interactive Multimedia Kiosk”… Show more TRADE MARKETING MANAGER- Trade marketing plan definition for “Sector Interactive” channel (600 watches retailers directly managed in terms of stocks, products display, sell-out)- Business analysis on sell-in, sell-out, retail inventory level, geographical coverage, etc.- Creation and management of the “Interactive Web Site”, innovative B2B web site built to keep permanently in touch with the most important customers - Design and upgrade of the “Interactive Multimedia Kiosk” positioned in the Interactive points of sales (with info and video about No Limits World, new products and advertising campaigns)- Channel promotional activities management: in-store promotions, merchandising, etc.PROMOTIONAL CHANNEL BUSINESS DEVELOPMENT- Marketing plans development for launch of new watches specially designed for the promotional channel- Selection and management of Promotion Agencies - Business analysis - Dedicated sales force management Show less

- New products launch plans definition- Market and competitors monitoring- Pricing policies definition- Planning and implementation of promotional activities addressed to end users, sales force and trade- Sales force meeting preparation and management- Monthly sales forecast and inventory level management