Cecilia Wills Email & Phone Number

Guildford, England, Gb

Uxbridge

- Fully accountable for the planning and execution of all sales, marketing and technical support activities within the UK, Benelux, France , Spain, Portugal, Middle East- Performance managing and developing high-performing team of sales, marketing and technical support professionals motivating them to consistently sustain high revenue and profit margins- Overseeing design, implementation and execution of robust marketing plans including innovative advertising and PR campaigns in addition to conducting major tradeshows across EMEA- Continuously managing and realigning the company sales strategy due to ever-changing product portfolio and markets as well as devising and implementing go-to-market strategies across EMEA- Actively identifying and overseeing a wide range of software and hardware business partners across multiple niches in addition to appointing major UK and European distributors

- Managed a complex network of distributors and resellers in the British, Benelux and South African markets whilst overseeing large corporate end user accounts such as: Barclays, Morgan Stanley, Citigroup, HSBC, ING, ABN Amro and Rabo Bank- Utilised effective negotiation and influencing skills to identify and generate new business

London, United Kingdom

- Oversaw all aspects of channel management in Scandinavia , Spain , Portugal and Italy, developing and implementing channel marketing and merchandising plans for each territory- Undertook regular assessments of customer credit accounts in order to ensure prudent financial management and minimal risk exposure as well as creating forecasting and market research reports- Accountable for the training, development and motivation of distributor network